This document provides a summary of Anit V. Patel's experience in pharmaceutical sales and marketing over 30 years, including extensive experience successfully selling various drug products in hospitals and to physicians. She has a proven track record of sales success through strategic planning and relationship building. She is an excellent communicator able to establish rapport and cultivate lasting relationships with key accounts.
Global Marketing, Branding, Innovation executive who excels at creating insight-based marketing strategies targeting consumers, health care professionals (HCPs), retail trade. Experienced in developing and commercializing products, from insights to concepts to launch. Multi-lingual. US Patent Holder # 9,567,138.
Global Marketing, Branding, Innovation executive who excels at creating insight-based marketing strategies targeting consumers, health care professionals (HCPs), retail trade. Experienced in developing and commercializing products, from insights to concepts to launch. Multi-lingual. US Patent Holder # 9,567,138.
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1. ANIT V. PATEL
5 PLUM TREE LANE, SAN RAMON, CA • 94583 925.997.5920• ANITVPATEL@YAHOO.COM
SUMMARY
EXTENSIVE EXPERIENCE IN PHARMACEUTICAL SALES AND MARKETING: Successfully sold 14 different products in 10
categories to hospitals and community based practices. Lead numerous educational programs over the years to educate key
decision makers to show the benefits the products would have for their patients.
PROVEN SALES SUCCESS: Strategically planned for approval of all products within the hospital system, followed by
successfulrollout within each hospital and surrounding communities. Demonstrated success in increasing sales of all
product classes within hospitals by working as an integral team member at all levels.
EXCELLENT COMMUNICATOR: Quickly establish rapport, build credibility and cultivate lasting relationships with key
accounts.
RELEVANT EXPERIENCE
11/2015- Theravance Biopharma US San Jose, CA
Present Institutional Account Manager
Responsibility to launch and promote IV antibiotic Telavancin from Stanford to Bakersfield. Calling on
Infectious Disease physicians, Hospital Pharmacy, Infusion Centers, Long Term Care facilities, Surgeons,
and other medical professionals.
10/2014- SALIX PHARMACEUTICALS San Francisco, CA
10/2015 Key Account Manager
Kaiser System Account Manager, with responsibility for all the Kaiser business in Northern California for
Xifaxan. Grew business by over 10% to $ 10 million.
Manage territory from San Francisco to Redding, calling on UCSF,CPMC,UC Davis, and key hospitals,
marketing and selling Xifaxan. Selling to GI,Hepatology,Hospitalists, and Pharmacy.
1992 – BAYER PHARMAC EUTICALS San Francisco, CA
12/2013 Hospital Sales Consultant
Manage the Northern California and Hawaii territories, marketing and selling a portfolio of Bayer
Pharmaceutical products to doctors, surgeons, hospital pharmacists and hospitals. Highlights include:
Developed and executed a very strategic plan to launch and sell Bayer’s products within the Radiology
Department for MRI’s. Successfully converted Stanford, The Queens Medical Center in Honolulu and
numerous Kaiser Medical Centers to the newly launched products. In 2012 and 2013 for newly launched
Gadavist, increased market share by 50-100% in over 25 accounts resulting in sales of over $ 765,000.
Sales in 2013 represented an increase of 180% over 2012. In 2010, Eovist sales at assigned hospitals
resulted in being ranked # 3 in the nation and # 2 in the region. In 2011, Eovist sales grew significantly
by 117%, with a ranking of # 2 for volume increase and # 3 for percent increase in sales at 117%. In
2012, Eovist quota attainment was 170%, with a ranking of # 3 in the region. Grew sales by 104% in
2012.
In 2013, recognized in the region for opening the most new accounts for Gadavist in a newly expanded
territory and received a Gold award for the same.
Formulated and successfully implemented a plan to launch a new recombinant thrombin to numerous
surgical specialties and hospitals for Northern California and Hawaii. Territory included numerous
prestigious hospitals: Stanford Medical Center, John Muir Medical Center, The Queens Medical Center,
Alta Bates Summit Medical Center, and Good Samaritan Hospital. In 2008, quota attainment was 145%,
with a ranking of # 3 in the region and # 5 in the nation. Successfully converted 7 hospitals which was
the most by anyone in the nation. Conversions in the first year resulted in sales of over $ 750,000. In
2009, quota attainment was 157%, with a ranking of # 2 in the region and # 4 in the nation. Converted
14 new hospitals in 2009, double of those in 2008, resulting in sales of over $ 1.3 million per year.
Worked extensively with Cardiac Surgeons in Northern California to expand the use of a product to
minimize blood loss. Convened numerous educational programs for Cardiac Surgical teams in the
territory to expand the use of Trasylol. Significantly increased sales within the territory. Gained
formulary acceptance at 80% of assigned hospitals and access into some very prestigious hospitals,
2. Stanford Medical Center, UCSF, John Muir Medical Center, Alta Bates Summit Medical Center, The
Queens Medical Center, and St Agnes Medical Center. Maintained greater than 75% market share at
converted hospitals, resulting in sales of greater than $ 3 million per year, which grew year over year by
about 20%.
Worked extensively with a novel anticoagulant Xarelto within the territory. Achieved 75% formulary
acceptance at assigned hospitals. Convened numerous educational programs for Cardiologists, hospital
pharmacy and administration. Collaborated and partnered with sales consultants from Johnson and
Johnson which resulted in a 40% market share for all anticoagulants at assigned accounts.
Successfully led efforts to convert Stanford Medical Center and Santa Clara Valley Medical Center to
approve use of antibiotics. Worked extensively with Infectious Disease Division at the hospital to
educate and show case the benefits of Avelox for each medical center. At Stanford and Santa Clara
Valley, facilitated the approval for Avelox as the exclusive antibiotic for their entire system with 100%
market share. In 2003, quota attainment for Avelox was 126%, with a ranking of # 2 in the division and
for Cipro was 101%, with a ranking of # 2 in the division and # 9 in the nation. In 2004, quota
attainment for Avelox was 136%, with a ranking of # 1 in the division, and for Cipro was 116%, with a
ranking of # 1 in the division.
Successfully launched Viadur, for Prostate Cancer at Stanford and Santa Clara Valley Medical Center.
Received the largest order within the division from a group of Urologists in Salinas, CA.
Increased market share of newly launched diabetes product Precose by 35% within Northern California
Kaiser Permanente. Rolled out an extensive education program for all physicians, pharmacists, and
diabetes nurse educators to ensure successfullaunch within 32 facilities.
Consistently played a leadership role within the region to help in the interviewing process of new hires,
conducted various training seminars for both managers and sales representatives within Northern
California. Mentored many of the new hires and helped them grow within the region both at a
professional and personal level. Trained new employees on technical information and provided in depth
selling skills for Bayer’s product portfolio.
1988 –1991 BAYER DIAGNOSTICS Baroda, India
Executive of Operations, Reporting to CEO
A joint venture of Bayer Diagnostics U.S.A, Bayer Diagnostics India manufactured over 100 products with
over 300 employees. Bayer Diagnostics was India’s number one medical diagnostic company. Operations
oversight included general management, material management, and production planning. Highlights
include:
Responsible for preparation of Annual Production Planning.
Responsible for material management and preparation of 12 month roll over forecasts for allraw
materials.
Created and implemented Vendor Development Program, improved production quality via sourcing of
superior raw materials.
Ensured coordination and smooth operation of all departments.
1988 –1991 BAYER DIAGNOSTICS Baroda, India
General Manager, Reporting to CEO
In addition to the above responsibilities, I was simultaneously assigned additional responsibilities in H & R
Aromatics Pvt. Ltd. which was a joint venture of Haarmann & Reimer Gmbh, West Germany, the fourth
largest fragrance and flavor manufacturing company in the world. Haarmann & Reimer was a subsidiary of
Bayer A.G. Specific responsibilities included product development, marketing, and general management
Prepared Annual Sales Plan & Budget for approval of Board of Directors
Supervised sales activities of salesmen all over India.
Oversaw product development of new perfumes in the market
Responsible for increasing sales by 75%.
Opened several profitable new accounts in India.
Assisted in raising long term resources and working capital.
EDUCATION
1998 UNIVERSITY OF PHOENIX Walnut Creek, CA
Masters of Business Administration
3. 1987 UNIVERSITY OF MISSOURI Columbia, MO
Bachelors of Arts, Business
AWARDS
2013- Gold Award for Opening the most new accounts
2010- Super Achiever Award
2009- National Leadership Award
2009- Presidents Club Award
2009- Regional Leadership Award
1999- Presidents Club Award
1999- Super Achiever Award