This document discusses the income potential of ethnic and specialty crop production. It notes that ethnic crops popular among immigrant populations in the US can be profitable niche markets. Targeting specific consumer bases and having the right product mix of crop varieties, price, place of sale, and promotion are important for success. The document provides information on immigrant populations in the Southeast US and gives examples of producing and marketing various ethnic crops like callaloo, peppers, eggplants, and pumpkins. Yield and storage requirements are listed for the crops. The overall goals discussed are to introduce new crops, increase minority participation in agriculture, and generate more income for producers.