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Marketing Mix-Nuziveedu seeds limited
- 1. Nuziveedu Seeds Limited Presented by- Arpal Dagade.
- 2. Nuziveedu Seeds is an Indian agribusiness company which notably markets seeds. Nuziveedu Seeds Ltd, acknowledged as India’s largest hybrid seed – company, believes that it has played an important role in Indian agriculture by developing and supplying quality hybrids and varietal seeds to millions of farmers. Nuziveedu Seeds, which was originally established as a part of NSL Group, has served Indian farmers for more than four decades. The company has its presence in 17 states and markets approximately 350 varieties of seed products to more than 5.5 million farmers across the country.
- 3. Type Limited Company Industry Agribusiness Founded 1973 Headquarters Hyderabad, India Chairman M. Prabhakara Rao Product Seeds Website Nuziveeduseeds.com
- 4. Marketing Mix: Marketing mix consists of 4 p’s those are: Product. Price. Place. Promotion
- 5. Product Vegetable seeds.-10gm, 100gm, 200gm. Hybrid paddy.-10 kg Research paddy.-10 kg Maize-4 kg Jawar-10kg Sunflower-5 kg Wheat-20 kg Bajra-4 kg Mustard-450gm
- 7. Price Vegetable seeds.- 110rs-150rs/10gm Hybrid paddy.- 2000rs/10kg Maize- 1100rs/4kg Jawar-800rs/10kg Sunflower-1400rs/5kg Wheat-1800rs./20kg Bajra- 700-800rs/4kg
- 8. Place Nuziveedu seeds are easily available in all the regions of country and are penetrated in the market. Nuziveedu Seeds has a robust and energetic marketing team who are working tirelessly to provide farmers with new seed technologies. The marketing network comprises of 9 Regional offices; 7 C&F agents; around 2400 distributors spread across 19 states in the country. This robust network is handled by our marketing team that has around 500 experienced professionals which constitute approximately 1/3rd of total manpower of the company. Nuziveedu Seeds pro-actively participates in the Seed Subsidy Programs initiated by the State and Central Governments.
- 9. In case of any kind of delay, the farmer may not postpone the sowing of his crop and may choose an alternate product. In order to address this kind of a situation Nuziveedu Seeds plans ahead by creating sufficient capacity to process the seeds and keeps them ready for marketing. Buffer stocks are maintained to overcome unexpected shortages in production and an unexpected rise in demand. Nuziveedu Seeds also has the provision to absorb excess production that might arise due to certain favourable conditions. Nuziveedu follows multi-level distribution channel for distributing the seeds.
- 10. Promotion. Demonstration. Field visit. Personal interaction with farmer. Pamphlets. Hoardings. Advertisements- https://youtu.be/JX215BYM3I0
- 11. Bibliography. http://www.nuziveeduseeds.com www.youtube.com www.googleimages.com https://www.google.co.in/imghp
- 12. Thank you.