Small seed packs of certified bean varieties provide a lucrative opportunity for seed companies in Kenya to reach many more farmers. In the first season, over 28,000 smallholder farmers, including many women, purchased small seed packs sold in local markets and stores. Despite drought conditions, the majority of these farmers achieved excellent harvests, showing the benefits of certified seed. The partners aim to reach over 72,000 farmers in the next season. Selling certified seed in small, affordable packs of 75g that farmers can try risk-free has been successful in getting new, high-yielding bean varieties into the hands of small-scale farmers in Kenya.