SlideShare a Scribd company logo
http://www.<lickr.com/photos/naum/1639496461/





 Straight
 line
 The
true
possibilities
of
the
networked
society

                                                 
   
thinking
stops
here!


Context
http://www.<lickr.com/photos/34478983@N00/237139242

http://www.<lickr.com/photos/greentrench/179501134/

The
highest
and
best
form
of
ef1iciency
is
the

spontaneous
cooperation
of
free
people.


Woodrow
Wilson

http://www.<lickr.com/photos/14431773@N08/3512241035





        Communication -
         Community - 
        Communion
http://www.<lickr.com/photos/42526951@N00/255187152





                   2.0
nonsense

“I”

       

  Needs  

  
“We”



to
truly
be

    
“I”
       

People embrace
what they
create




Technologies
of
co‐operation

http://www.<lickr.com/photos/nathaninsandiego/2723981272/

Food

                Green concerns
Ethics




                   Values
                  Passions
                   Desires                         Health




                                  Sustainability
     Organics
Principals
collaborative

&

participatory

read
&
write,
participatory

networked
society

blended
reality



Blended
reality

Embedded
Sociability

http://www.<lickr.com/photos/an_untrained_eye/1195966967/

http://www.<lickr.com/photos/powerhouse_museum_photography/2862345500/



                                                                           of
information

                                                                          permeable
<lows





http://picapixels.tumblr.com/post/113152317

Deep
context
           

collective
intelligence

creative
commons
               

playful
      

Nemawashi
Interface
without
interference




       interactive
+
connected
+
human

Examples
Transmedia
storytelling
an
immersive
experience

The
Matrix
was
<irst
released
on
March
31
1999.
It
earned

$171
million
in
North
America
and
over
£250
million
in

the
UK
and
$463
million
worldwide,
and
later
became
the

<irst
DVD
to
sell
more
than
three
million
copies
in
the
U.S

networked

economics

co‐innovation
&

co‐creation

“My
1000
bloggers
at
Sun
have
done
more
for
this
company
than
a

billion$
ad
campaign
could
have
ever
done.”
COO

Jonathan
Schwartz






           Blogs
&
twitter
=


                             

 [1]
Speed
of
information
distribution


                                       

[2]
networked
information
distribution.
 

 open
communication
platforms
brings

     greater
transparency
and
trust.

A
warzone?

What
if:

Fundamentally
changes
the
relationship
to
supply
and

demand


Distributed
knowledge
Network
Hyperlocal
and

Superglobal


Open
Source
and
Creative
Commons


In
one
year
44,000
designs
were
submitted
to
Local

Motors,
and
3600
innovators
have
shared
their
knowledge

and
insights.

Cars
are
developed
5x
faster
than
traditional
cars,
and
with

more
than
100x
less
capital.


‘You
can’t
be
nimble,’
says
Jay,
‘if
you
have
to
tool
big’


Micro‐Factories
which
provide
an
engaged
experience
for

customers
to
come
together,
learn
about
cars,
build
their

own
Local
Motors
car,
and
return
so
say
Local
Motors,

exemplary
service


Constant
Feedback
loop


Could
increase
revenue
of
specialist
car
market
to
$100bn

but
cash
is
distributed
into
regions




So
what
to
do
about
all
this?

How
are
you
going
to

engage
with
hungry
spirits?

Metrics




 The
tyranny
of
numbers

People
embrace
what
they
create

A
business
without
engaging
and
nurturing


its
community
is
like
a
village,
a
town,
or
a


City
without
a
population.

SMLXL:

Contact:
alanm@smlxtralarge.com

Twitter:
alansmlxl



www.smlxtralarge.com





Thank
you


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