1. Andrew Goodwin has his Theory for Music Videos and these conventions
are:
1. Links Between Lyrics and Visuals
2. Links between music and visuals
3. Genre Characteristics
4. Notion of looking and Voyeurism (Objectification of women, direct
gaze, people looking at the artist, screens and mirrors)
5. Multiple close ups of the artists/ record labels need to sell the artist
image
6. Intertextual reference
The music video that I have chosen to talk and explain these conventions
is ‘I’m Sprung’ by T-Pain
https://www.youtube.com/watch?v=rxRvDpF2FDA

2. 1. Links Between Lyrics and Visuals
One if the conventions that Andrew Goodwin said was Lyrics with Visuals and the
lyrics was ‘She’s making me do the dishes’ we can clearly this is an close up shot
and we see that he is washing the dishes which makes us think that maybe in real
life he is romantic with his girlfriend and may want the audience to think like that.
This medium shot shows that he is cooked for
his girlfriend which goes with lyrics ‘I’m
cooking for her when she gets hungry’, which
may also show what kind of person he is.

3. 2. Links between music and visuals
In the beginning of the song there is an close
up shot before the artists starts singing, there
is like a guitar which goes with music and the
visual, which makes us deliberately think about
the instrumentals being played and have that
smooth and calm feeling while seeing that
shot.
While the music is going slow and
calm, one if the women in the
video is coming out slowly out of
the car, which may be edited to go
along with the music.

4. 3. Genre Characteristics
As this music genre is RnB, and most RnB
songs have women in the video which are
dancing, this may be because in this industry
they think the only way to attract the video to
the audience is by having women in the
video, for example there is another Music
video and which shows women dancing and
showing parts of their body. (The video below
is by 50cent ft. Jeremih – Down on me)
RnB music Video also like to show some
bling and jewellery which makes them look
they have money, for example in this medium
shot it shows his wearing a watch even
though his just wearing a watch it makes look
wealthy.

5. 4. Notion of looking and Voyeurism (Objectification of women, direct gaze, people
looking at the artist, screens and mirrors)
Multiple close ups of the artists/ record labels need to
This shot shows the objectification of
women and shows the women dancing
in the video this also links with other
point that Andrew Goodwin which he
says there is an link between music
and the visuals, so for example while
song is about to finish the calm beat of
the song comes along and there’s
women dancing.
This is an medium shot of the artist and
there's his girlfriend laying down on his lap
while his feeding her, as soon as we look at
this shot, we straight away looking at her,
than we look at him which shows the direct
gaze and see how women are shown in
RnB Videos as they always showing their
flesh.

6. 5. Multiple close ups of the artists/ record labels need to sell the artist image
These are multiple shot the artist to show that it is music video
This medium shot of the guy on the right
shows him pulling out his T-shirt, this is
because his selling the Record Label
which they are part of ‘Konvict Music’
which gives recognition of the music

7. 5. Multiple close ups of the artists/ record labels need to sell the artist image
These are multiple shot the artist to show that it is music video
This medium shot of the guy on the right
shows him pulling out his T-shirt, this is
because his selling the Record Label
which they are part of ‘Konvict Music’
which gives recognition of the music