Come ritrovare i clienti mancati con il Remarketing ed il Revenue Sharing Retargeting di UPtimization di Andrea Durano e Cassandra Menga durante la giornata Digital Advertising svoltasi il 29 maggio 2014 a Torino nell'ambito del Digital Festival
Seven Sources of Keyword Research to Drive Smart Content MarketinggShift
Presented by Krista LaRiviere, CEO and CoFounder of gShift, in the SMX Theatre at SMX West 2015.
Digital marketers have accepted the fact that Content Marketing is a fundamental aspect of a successful SEO strategy. Keyword research is often overlooked in the content creation process. Learn about the seven sources of keyword research sources to drive a smart content marketing strategy for ultimate discoverability in search and social.
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...gShift
A presentation about smart content marketing, data, keywords, seven sources of keyword research, influencer marketing and how they all link together with SEO and discoverability.
Balancing Content & Big Data to Power PR Resultsprnewswire
Balancing Content & Big Data to Power PR Results will discuss:
- The rise of the data driven CMO
- How to more effectively communicate what you want to see to your PR team
Differences between the typical reports you might get from your PR team and your demand generation team
Is it Working? How to Track Your Social Media Strategy's SuccessPotluck Consulting
You've developed your social media strategy, spent time creating content, and managing your social media accounts, but are your efforts actually producing results? In this presentation, you'll learn the social media metrics you need to know to track your goals, how to get your data straight from the source, and how to track your progress over time and match it to your goals.
Seven Sources of Keyword Research to Drive Smart Content MarketinggShift
Presented by Krista LaRiviere, CEO and CoFounder of gShift, in the SMX Theatre at SMX West 2015.
Digital marketers have accepted the fact that Content Marketing is a fundamental aspect of a successful SEO strategy. Keyword research is often overlooked in the content creation process. Learn about the seven sources of keyword research sources to drive a smart content marketing strategy for ultimate discoverability in search and social.
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...gShift
A presentation about smart content marketing, data, keywords, seven sources of keyword research, influencer marketing and how they all link together with SEO and discoverability.
Balancing Content & Big Data to Power PR Resultsprnewswire
Balancing Content & Big Data to Power PR Results will discuss:
- The rise of the data driven CMO
- How to more effectively communicate what you want to see to your PR team
Differences between the typical reports you might get from your PR team and your demand generation team
Is it Working? How to Track Your Social Media Strategy's SuccessPotluck Consulting
You've developed your social media strategy, spent time creating content, and managing your social media accounts, but are your efforts actually producing results? In this presentation, you'll learn the social media metrics you need to know to track your goals, how to get your data straight from the source, and how to track your progress over time and match it to your goals.
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...AccuraCast
How the major advertising platforms are dealing with Tracking and Privacy, and what your business needs to do to prepare for upcoming changes.
Presented by Farhad Divecha
on April 6, 2022 at 11:50 am
Each of the major ad networks has taken a different approach to tackling the changes to user tracking methodologies in the past couple of years. Learn what you should do to future-proof your business against these changes.
The talk will include a behind-the-scenes look at the data-led online marketing strategies of leading global corporations
AAPA - American Association of Port Authorities
Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts
Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed.
PriceSpy.co.uk is one of the UK’s leading price and product comparison sites, comparing over 654,000 products across over 1,700 retailers.
This is the story of how Shackleton used PR and social media to launch this major international brand to British consumers.
Maximising Media Through SEO; How To Drive More From You ATL Campaigns - Ric ...Ric Rodriguez
For many, above the line advertising is a key part of the marketing mix. However, as users are increasingly looking to search to find their answers, the overlap between the two is becoming more important for brands to consider.
This talk will discussed how to further capitalise on media-driven customer demand, through careful planning and collaboration between buying teams and search marketers and with a view to helping make the most of your marketing spend.
Ric Rodriguez is a London-based SEO consultant; a self-taught technical enthusiast, he breaks down complicated ideas and concepts into the key, need-to-know facts. Find out more at ricrodriguez.co.uk or @RicRodriguez_UK on Twitter.
Twitter has spawned a wealth of supporing tools & services. This presentation looks at some of the best ones as well as interesting ways that brands can use Twitter to talk to consumers.
Friday Session #63: Monitoring, Managing or Customer Service Cleverwood Belgium
How to choose the right social media tool for your business?
The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.
SEO Analytics is complicated. In this presentation, I talk about
- My experience working on both Analytics and SEO teams
- Challenges, opportunities and SEO Analytics best practices
- How to prepare your Web Analytics tool data for integration with Brightedge Page level reporting
- How to pull different data sources together to correlate and infer keyword performance
- How to leverage data to audit and identify problem areas of your site
- How to combine data sources to understand your SEO program’s business impact
BlueMaemo - Bluetooth HID mouse & keyboard for MaemoVDVsx
BlueMaemo is a remote controller application that turns your Maemo device in a mixed Bluetooth keyboard-and-mouse device through the HID Bluetooth profile.
This presentation is a showcase of the application new UI, some new features that will be introduced in Fremantle are shown as well.
BlackHat Europe 2013 - Practical Attacks against Mobile Device Management (MDM)Lacoon Mobile Security
Spyphones are surveillance tools surreptitiously planted on a user’s handheld device. While malicious mobile applications, mainly phone fraud applications distributed through common application channels, target the typical consumer, spyphones are nation states tool of attacks. Why? Once installed, the software stealthy gathers information such as text messages (SMS), geo-location information, emails and even surround-recordings.
How are these mobile cyber-espionage attacks carried out? In this engaging session, we present novel proof-of-concept attack techniques - both on Android and iOS devices - which bypass traditional mobile malware detection measures- and even circumvent common Mobile Device Management (MDM) features, such as encryption.
DANE: The Future of Transport Layer Security (TLS)
Dan York (Internet Society)
If you connect to a “secure” server using TLS/SSL (such as a web server, email server or xmpp server), how do you know you are using the correct certificate? With DNSSEC now being deployed, a new protocol has emerged called “DANE” (“DNS-Based Authentication of Named Entities“), which allows you to securely specify exactly which TLS/SSL certificate an application should use to connect to your site. DANE has great potential to make the Internet much more secure by marrying the strong integrity protection of DNSSEC with the confidentiality of SSL/TLS certificates. In this session, we will explain how DANE works and how you can use it to secure your websites, email, XMPP, VoIP, and other web services.
Speaking Drupal to People Who Speak KlingonDori Kelner
The power of building of Drupal development team comes from understanding the basics of the technology and learning how to translate between BusinessSpeak and DrupalSpeak. nuqneH.
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...AccuraCast
How the major advertising platforms are dealing with Tracking and Privacy, and what your business needs to do to prepare for upcoming changes.
Presented by Farhad Divecha
on April 6, 2022 at 11:50 am
Each of the major ad networks has taken a different approach to tackling the changes to user tracking methodologies in the past couple of years. Learn what you should do to future-proof your business against these changes.
The talk will include a behind-the-scenes look at the data-led online marketing strategies of leading global corporations
AAPA - American Association of Port Authorities
Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts
Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed.
PriceSpy.co.uk is one of the UK’s leading price and product comparison sites, comparing over 654,000 products across over 1,700 retailers.
This is the story of how Shackleton used PR and social media to launch this major international brand to British consumers.
Maximising Media Through SEO; How To Drive More From You ATL Campaigns - Ric ...Ric Rodriguez
For many, above the line advertising is a key part of the marketing mix. However, as users are increasingly looking to search to find their answers, the overlap between the two is becoming more important for brands to consider.
This talk will discussed how to further capitalise on media-driven customer demand, through careful planning and collaboration between buying teams and search marketers and with a view to helping make the most of your marketing spend.
Ric Rodriguez is a London-based SEO consultant; a self-taught technical enthusiast, he breaks down complicated ideas and concepts into the key, need-to-know facts. Find out more at ricrodriguez.co.uk or @RicRodriguez_UK on Twitter.
Twitter has spawned a wealth of supporing tools & services. This presentation looks at some of the best ones as well as interesting ways that brands can use Twitter to talk to consumers.
Friday Session #63: Monitoring, Managing or Customer Service Cleverwood Belgium
How to choose the right social media tool for your business?
The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.
SEO Analytics is complicated. In this presentation, I talk about
- My experience working on both Analytics and SEO teams
- Challenges, opportunities and SEO Analytics best practices
- How to prepare your Web Analytics tool data for integration with Brightedge Page level reporting
- How to pull different data sources together to correlate and infer keyword performance
- How to leverage data to audit and identify problem areas of your site
- How to combine data sources to understand your SEO program’s business impact
BlueMaemo - Bluetooth HID mouse & keyboard for MaemoVDVsx
BlueMaemo is a remote controller application that turns your Maemo device in a mixed Bluetooth keyboard-and-mouse device through the HID Bluetooth profile.
This presentation is a showcase of the application new UI, some new features that will be introduced in Fremantle are shown as well.
BlackHat Europe 2013 - Practical Attacks against Mobile Device Management (MDM)Lacoon Mobile Security
Spyphones are surveillance tools surreptitiously planted on a user’s handheld device. While malicious mobile applications, mainly phone fraud applications distributed through common application channels, target the typical consumer, spyphones are nation states tool of attacks. Why? Once installed, the software stealthy gathers information such as text messages (SMS), geo-location information, emails and even surround-recordings.
How are these mobile cyber-espionage attacks carried out? In this engaging session, we present novel proof-of-concept attack techniques - both on Android and iOS devices - which bypass traditional mobile malware detection measures- and even circumvent common Mobile Device Management (MDM) features, such as encryption.
DANE: The Future of Transport Layer Security (TLS)
Dan York (Internet Society)
If you connect to a “secure” server using TLS/SSL (such as a web server, email server or xmpp server), how do you know you are using the correct certificate? With DNSSEC now being deployed, a new protocol has emerged called “DANE” (“DNS-Based Authentication of Named Entities“), which allows you to securely specify exactly which TLS/SSL certificate an application should use to connect to your site. DANE has great potential to make the Internet much more secure by marrying the strong integrity protection of DNSSEC with the confidentiality of SSL/TLS certificates. In this session, we will explain how DANE works and how you can use it to secure your websites, email, XMPP, VoIP, and other web services.
Speaking Drupal to People Who Speak KlingonDori Kelner
The power of building of Drupal development team comes from understanding the basics of the technology and learning how to translate between BusinessSpeak and DrupalSpeak. nuqneH.
Spark: Authoring Experience++ in Drupal 7, 8, and BeyondAngela Byron
Spark is an initiative led by Acquia's Office of the CTO under Dries Buytaert, the Drupal project lead. We take a holistic look at Drupal's competition and design and implement features to help close the gaps.
One big gap that has consistently held Drupal adoption back is that of the out-of-the-box content authoring experience. Hand-typing HTML like it's 1994, previews that aren't actually previews, and interfaces that are unusable on a mobile device all present big challenges for those coming to Drupal. While all of these problems have numerous workarounds in contrib, Spark's goal is to improve the Drupal product itself to eliminate this friction innately, so site builders can spend less time smoothing out rough edges and more easily focus on what they came to Drupal to do: build their actual sites. :)
Spark is both a Drupal distribution and a set of discrete modules for both Drupal 7 and Drupal 8 (in many cases, Drupal 8 core) which can enhance the user experience for your site's content authors, including:
Mobile Friendly Navigation Toolbar
In-Place Editing
Responsive Preview
WYSIWYG editing
Improved Accessibility
Redesigned Administration Theme
...and more!
This talk will focus on demonstrating these new features and explain how site builders can take advantage of them, as well as talk about what the next areas of focus for the Spark team will be for Drupal 9 and beyond.
Deploying DNSSEC: A .LK Case Study
Sashika Suren (LK Domain Registry)
This session will explore LK Domain Registry’s technical solution for deploying DNSSEC support in the .LK registry. With a goal of making it easier for domain name holders to easily add DNSSEC, we will take a quick look at our DNSSEC implementation strategy, the status/progress of .LK signed domains, and our lessons learned and challenges for increasing the percentage of signed domain names.
Petra Brodilová z Google na Poslední středě představila strategickou práci s obsahem na YouTube.
Video k vidění na našem YouTube kanálu: http://bit.ly/PS_YouTube.
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Real Time Advertising: Google, How technology and data powers real-time adver...MediaSense
How technology and data powers real-time advertising, by Tim Gentry, The Guardian.
Presented at MediaSense's #realtimerev event in London, May 2014.
www.media-sense.com
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
Digital media analytics: web, mobile analytics - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Digital media analytics: web and mobile analytics' as part of the Digital Boot Camp workshop.
Digital landscape in India - Mrinalini - GoogleJigserv Digital
Mrinalini Chakraborty from Google was at the ISB Digital Summit 2014 to conduct a session on 'The digital landscape in India today' as part of the Digital Boot Camp workshop.
The most important SEO and PPC updates from September 2021.
Key headlines include:
- The future of attribution is data-driven
- Say goodbye to expanded text ads
- Google Search redesign using MUM algorithm
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Contentware Summit, Le soluzioni per il content marketing - 8 novembre 2018Cultura Digitale
La presentazione completa della terza edizione del festival del Content Marketing, che si terrà a Milano in Spazio Base mercoledì 8 novembre 2017.
Un festival dedicato al Content Marketing significa valorizzare una
delle attività di digital marketing di maggiore successo commerciale.
Nell’ultimo periodo il Content Marketing si è evoluto, ed ha integrato la definizione Omnichannel Content Marketing, ovvero la gestione integrata dei canali di comunicazione e di vendita in modo che lavorino insieme e migliorino la propria efficacia, con la finalità di garantire un’esperienza fluida e continua al cliente.
Come? Ad esempio integrando le strategie di CRM e utilizzando le informazioni sui clienti raccolte online per personalizzarne le esperienze, integrare l’acquisto nel negozio fisico con un carrello virtuale e tanto altro ancora. Alle tematiche che nascono attorno al principio di Omnichannel sarà dedicata questa nuova edizione del Content Marketing Festival.
Intervento della startup Timbuktu Labs durante il Salone Internazionale del Libro svoltosi a Torino dall'8 al 12 maggio 2014 nell'ambito del Digital Festival
Intervento della startup Newscron durante il Salone Internazionale del Libro svoltosi a Torino dall'8 al 12 maggio 2014 nell'ambito del Digital Festival
Bliu Bliu, il modo divertente di imparare le lingue - StartupCultura Digitale
Intervento della startup Bliu Bliu durante il Salone Internazionale del Libro svoltosi a Torino dall'8 al 12 maggio 2014 nell'ambito del Digital Festival
Intervento della startup 20lines durante il Salone Internazionale del Libro svoltosi a Torino dall'8 al 12 maggio 2014 nell'ambito del Digital Festival
Cityteller di Filippo Ghisi e Lorena Petriccione durante la serata StorytellingNight svoltasi il 23 maggio 2014 a Torino nell'ambito del Digital Festival
Simone Arcagni e Serena Perrone - ScreenCity LabCultura Digitale
ScreenCity Lab di Simone Arcagni e Serena Perrone durante la serata StorytellingNight svoltasi il 23 maggio 2014 a Torino nell'ambito del Digital Festival
Matteo Negrin e Arsenio Bravuomo - Voci della CittàCultura Digitale
Voci della Città di Matteo Negrin e Arsenio Bravuomo durante la serata StorytellingNight svoltasi il 23 maggio 2014 a Torino nell'ambito del Digital Festival
Jacopo Boscolo e Caterina Anatrone - Rimarrai disoccupato a vita, lo sai? (ma...Cultura Digitale
Rimarrai disoccupato a vita, lo sai? (ma anche no!) di Jacopo Boscolo e Caterina Anatrone durante la serata StorytellingNight svoltasi il 23 maggio 2014 a Torino nell'ambito del Digital Festival
Federica Goria - Quattro salti per non finire in padellaCultura Digitale
Quattro salti per non finire in padella di Federica Goria durante la serata StorytellingNight svoltasi il 23 maggio 2014 a Torino nell'ambito del Digital Festival
Elisabetta Calamela - SPARK! La scintilla della scopertaCultura Digitale
SPARK! La scintilla della scoperta di Elisabetta Calamela durante la serata StorytellingNight svoltasi il 23 maggio 2014 a Torino nell'ambito del Digital Festival
Mario Antonaci e Paolo Vanadia - TorinoNightLife feat Eventi@MilanoCultura Digitale
TorinoNightLife feat Eventi@Milano di Mario Antonaci e Paolo Vanadia durante la serata StorytellingNight svoltasi il 23 maggio 2014 a Torino nell'ambito del Digital Festival
Emanuela Negro Ferrero - #MEDIA: il futuro è oggiCultura Digitale
Crowdfunding: un caso di applicazione dei media 2.0 di Emanuela Negro Ferrero durante la giornata #turismo #fashion #media2.0: il futuro è oggi svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival
Giovanna Guercio e Emanuela Negro Ferrero - #MEDIA: il futuro è oggiCultura Digitale
Donne nella rete. Diseguaglianze di genere e agenda digitale di Giovanna Guercio e Emanuela Negro Ferrero durante la giornata #turismo #fashion #media2.0: il futuro è oggi svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival
Il futuro dell'informazione è mobile di Vittorio Pasteris durante la giornata #turismo #fashion #media2.0: il futuro è oggi svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival
Il giornalismo imprenditoriale. Nuova strada per la professione? di Antonio Cilli durante la giornata #turismo #fashion #media2.0: il futuro è oggi svoltasi il 31 maggio 2014 a Torino nell'ambito del Digital Festival
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
9. Google Partner Confidential & Proprietary
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