The most important SEO and PPC updates from September 2021.
Key headlines include:
- The future of attribution is data-driven
- Say goodbye to expanded text ads
- Google Search redesign using MUM algorithm
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Proven secrets to increase traffic to your website in 2021 & beyondsteave shawn
Â
Driving traffic is a never-ending effort, but it's also one that pays you long after you've begun. There are a plethora of ways for potential clients to find your website; all you have to do is choose the one that works best for your company. To observe a substantial increase in traffic, try one of these approaches in your next quarter's demand generation strategy. https://www.revglue.com/blog-detail/67-secret-to-increase-free-traffic-to-your-website
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Â
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if youâre ready to master these updates and put them into action.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Googleâs new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Â
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Proven secrets to increase traffic to your website in 2021 & beyondsteave shawn
Â
Driving traffic is a never-ending effort, but it's also one that pays you long after you've begun. There are a plethora of ways for potential clients to find your website; all you have to do is choose the one that works best for your company. To observe a substantial increase in traffic, try one of these approaches in your next quarter's demand generation strategy. https://www.revglue.com/blog-detail/67-secret-to-increase-free-traffic-to-your-website
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Â
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if youâre ready to master these updates and put them into action.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Googleâs new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
Persona-Led Reporting: Designing Blinding Reports to Keep Every Stakeholder H...Rumble Romagnoli
Â
Are they reading our reports? Do they understand them? Stop spending days creating complex reports nobody is going to read or understand! This talk will provide the answers you have been waiting for on what should be included in a monthly, quarterly or annual digital marketing report. By using Data Studio, Supermetrics and Funnel as SEOs we can keep the Board, Head of Digital and the marketing team happy.
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - itâs time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, youâll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your siteâs rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle â The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
Don't let the constant flow of new updates and features in the PPC world stop you from succeeding in paid search. This strategy has helped us ensure record-breaking results for our clients, so we're sharing it now in hopes that it will help you too.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-new-PPC-strategy-2015.php
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
Â
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldnât be afraid of asking for a greater percentage of a web project in research and planning â the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research â how to design & present actionable keyword research
Information Architecture â how to create meaningful user journeys
User Personas â how to understand your clientâs customers
Wireframes â building on your architecture
Scope of Work â how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 yearsâ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
In this WordStream webinar, our PPC Evangelist, Erin Sagin, will reveal the sinful ways that youâre harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
You'll leave with tips to turn your account from sinful to superb.
You'll learn:
-Why a solid account structure is so vital and how to make over yours to improve results
-How to develop a strategy to choose the right match types & negatives to get you the best performance possible
-Tactics to allocate your budget and bids across your account for efficient, yet effective spending
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
The good ol' days of seeing 25 cent cost per clicks across your highest converting AdWords keywords is unfortunatly over. If you want to improve your return on ad spend, you need to be scrappy and find those diamond in the rough strategies that most advertisers overlook. In this webinar we will cover:
The default settings in AdWords that will hurt your return on ad spend right out of the gate
How to hack your campaigns to achieve a (near) perfect Quality Score
The importance of monitoring performance at the location, device, and schedule level to increase your return on ad spend
How to unlock conversions (and see 10 cent clicks) with new AdWords ad placements
1st place on google or die trying: SEO in 15 minutesVictoria Olsina
Â
Brief explanation of how does Google work and the different between paid and organic traffic (SEO). This talk is part one of a series of talks and it's main focus is Search Engine Optimisation.
I gave this talk on the 14th of March 2015 at an event called TechTalks, organised by Touchcast NZ.
The First Mover Advantage: How Faster Pages Can Give You a Competitive Edge i...Hanapin Marketing
Â
Fast landing pages should be a PPC marketerâs top priority in 2019. 53% of mobile website visitors will leave a page if it doesnât load within three seconds, yet only 1.6% of marketersâ landing pages load that quickly. Not only do slow pages leave conversions on the table, their impact on Quality Score could hurt your search ad performance. With some simple fixes, your PPC landing pages can be ready for todayâs fast internet and impatient consumers.
This session will cover:
- Signs page speed is high priority for Google, and as a result, PPC marketers
- Strategies for taking control of your page speed on desktop and mobile
- How to integrate page speed into your teamâs KPIs and reporting
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - itâs time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, youâll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your siteâs rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle â The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
Don't let the constant flow of new updates and features in the PPC world stop you from succeeding in paid search. This strategy has helped us ensure record-breaking results for our clients, so we're sharing it now in hopes that it will help you too.
Watch the replay here: http://www.roirevolution.com/promos/replay-webinar-new-PPC-strategy-2015.php
Are you seeing as much profit as you'd like to from your paid search campaigns? If not, we have some tricks up our sleeve that will help you achieve the success you're after.
We've partnered up with our friends at Unbounce, to provide you with a step-by-step process to boost your PPC profits through effective messaging efforts.
You'll learn:
- Tricks to crafting copy that will convert
- How to drive qualified traffic to your site
- Strategies to carrying consistent copy throughout the customer experience
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
Â
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldnât be afraid of asking for a greater percentage of a web project in research and planning â the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research â how to design & present actionable keyword research
Information Architecture â how to create meaningful user journeys
User Personas â how to understand your clientâs customers
Wireframes â building on your architecture
Scope of Work â how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 yearsâ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
In this WordStream webinar, our PPC Evangelist, Erin Sagin, will reveal the sinful ways that youâre harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
You'll leave with tips to turn your account from sinful to superb.
You'll learn:
-Why a solid account structure is so vital and how to make over yours to improve results
-How to develop a strategy to choose the right match types & negatives to get you the best performance possible
-Tactics to allocate your budget and bids across your account for efficient, yet effective spending
Whether you're ready, or not, Google is doing away with standard text ads as ETAs are becoming the way of the future. The big change is right around the corner - so get prepared now!
This live webinar will cover:
- Strategies to handle the migration to ETAs (without losing your mind)
- Best practices for creating ETAs
- How to migrate to Bing ETAs
The good ol' days of seeing 25 cent cost per clicks across your highest converting AdWords keywords is unfortunatly over. If you want to improve your return on ad spend, you need to be scrappy and find those diamond in the rough strategies that most advertisers overlook. In this webinar we will cover:
The default settings in AdWords that will hurt your return on ad spend right out of the gate
How to hack your campaigns to achieve a (near) perfect Quality Score
The importance of monitoring performance at the location, device, and schedule level to increase your return on ad spend
How to unlock conversions (and see 10 cent clicks) with new AdWords ad placements
1st place on google or die trying: SEO in 15 minutesVictoria Olsina
Â
Brief explanation of how does Google work and the different between paid and organic traffic (SEO). This talk is part one of a series of talks and it's main focus is Search Engine Optimisation.
I gave this talk on the 14th of March 2015 at an event called TechTalks, organised by Touchcast NZ.
The First Mover Advantage: How Faster Pages Can Give You a Competitive Edge i...Hanapin Marketing
Â
Fast landing pages should be a PPC marketerâs top priority in 2019. 53% of mobile website visitors will leave a page if it doesnât load within three seconds, yet only 1.6% of marketersâ landing pages load that quickly. Not only do slow pages leave conversions on the table, their impact on Quality Score could hurt your search ad performance. With some simple fixes, your PPC landing pages can be ready for todayâs fast internet and impatient consumers.
This session will cover:
- Signs page speed is high priority for Google, and as a result, PPC marketers
- Strategies for taking control of your page speed on desktop and mobile
- How to integrate page speed into your teamâs KPIs and reporting
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Five Keys to Profitable Growth with Google ShoppingAdlucent
Â
With product listing ads (PLAs) now accounting for 30%-50% of paid search budgets, retailers must implement the right management and growth strategy in order to grow profitably. In this complimentary report, you'll learn five ways to grow your Google Shopping program. You'll also see how two retailers were able to achieve triple-digit growth in click-through rates, conversion, and revenue by implementing these tips.
Search Marketing Updates from September 2022 including:
- Updates from Google's SearchOn event
- New eCommerce tools
- Google Core Update
- Apple introducing more ad placements
- Microsoft multimedia ads
After 6 months, Google has released a broad core update and it's already complete!
The word on the street is that it's a huge update so make sure you're being extra vigilant about your keyword rankings and traffic.
For more information and other juicy search updates, have a swipe!
Search Marketing updates November 2022.
Here are the top 10 stories brands, businesses and marketers need to know from the world of paid search and SEO.
Stay up to date with the latest Search and SEO updates that could affect your marketing!
Updates include:
Google
Performance Max
Negative keywords
Advertising
Redundant keywords
ChatGPT
ChatBots
AI
Bing Search
Microsoft ads
Apple connect
Twitter
LinkedIn SEO
___________
Introducing Honcho: SEO | Content | Digital PR | Paid Media
If you need eCommerce support, get in touch with the team today.
đ§ Hello@honchosearch.com
Thanks to machine learning (ML) and artificial intelligence (AI), selling products online is becoming increasingly easier to do for you, and unfortunately, for your competitors as well. While other bidding strategies are available for a customized campaign, Google Smart Shopping Campaigns saves you both time and money.
When paired with modern pay-per-click (PPC) marketing and proper targeting approaches, these campaigns can be your gateway to true advertising success.
Google shopping and the evolving pla landscape white paperDice Nakamura
Â
Dice Nakamura is the Business Development Manager at Vertical Nerve, a Dallas-based firm focusing on data-driven marketing and digital analytics. Vertical Nerve is a Google Analytics Certified Partner and a Google Analytics Premium Authorized Reseller. Dice has over 5 years of experience covering Google Shopping and complex PLA marketing strategies.
GoogleÂŽ Shopping ads are the small, visually stimulating images (also known as product-listing ads) you see on the right-hand side of your Google search results
page after performing a product search.
Go Viral is a quarterly search marketing magazine, full of news, interviews, vlogs, blogs and podcasts, as well as four features by our experts. Each issue we look at a certain area of the industry, focusing on the points that matter the most.
Not only is Google the number one search engine, the company has also developed a bounty of tools that every marketer should be utilizing. Here are 13 Google tools that you should definitely consider adding to your marketing tool belt.
Similar to PPC and SEO Updates September 2021 (20)
March Social Updates that might affect your marketing and advertising!
Find out what's going on with:
đŚ Twitter's tools for ad reduction
đ Pinterest Premier Spotlight ads
đ TikTok's focus on search
& more!
Don't lose your data!
With only 3 months left until Google setsets Universal Analytics, it's now more important than ever than you set up your GA4 account.
If you're struggling and need some expert advice or someone to complete the transition for you, get in touch!
hello@honchosearch.com
How to use reactive Digital PR for links - Love Island Case StudyHoncho
Â
Here's how Honcho generated links in Mirror, OK! and more...
Love or hate it, Love Island has the majority of the nation in a chokehold. With the final looming, what better time to take advantage of the conversation?
Initial ideas were around predicting who would be this yearâs finalists based on factors like public opinion on socials and which couples had been in the bottom three, tracking this against previous years.
After researching and keeping track of Love Island coverage, we decided it was better to opt for data that would predict how well this yearâs finalists would do in terms of brand deals and earnings once they leave the villa.
How reactive Digital PR can benefit your business Honcho
Â
Reactive digital pr is all about response and you guessed it, reacting. It relies on there already being a story, article, trend etc out there that you are able to respond to with a link to the brand you are representing. This involves an always-on approach where you are looking out for trending news stories or maybe even awareness days.
These slides are from a talk at Digital Women Live, London, November 2022 by our Digital PR Manager, Lauren Field.
To read the accompanying blog, head to https://www.honchosearch.com/blog/digital-pr/how-reactive-digital-pr-can-benefit-your-business/
The digital marketing Universe coming from a multi-channel approachHoncho
Â
Are you curious to find out how you can apply Quantum Physics and Signal Analysis and travel from Atoms to Stars to identify opportunities in digital marketing?
Sometimes knowing more is knowing less. Too much detail can bring to short-sighted strategies. It's from avoiding work in silos and planning joint strategies that are possible to achieve more and provide more value.
Manu, our SEO Manager presented in this session to the Paid Social show - BrightonSEO fringe event last month and now it's yours to read.
Join Manu on this interesting journey from Atoms to Stars to explore the opportunities in the digital marketing Universe coming from a multi-channel approach.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatâs why itâs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant â our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youâll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheâll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Â
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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In this session, Demandbaseâs Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. Iâll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. THE FUTURE OF ATTRIBUTION
IS DATA-DRIVEN
Google has announced theyâre moving away from last-click to data-driven
attribution (DDA) for new Google Ads conversion actions.
What does this mean?
Currently, when a user buys via a Google ad and purchases, by default
100% of that sale gets attributed to the last-click.
However, with the move to DDA, Google is using data to determine how
much of each touch-point deserves attribution to the sale.
For example, if a user was to search âtrainersâ and clicked on a JD Sports
ad but didnât buy, but then later searched âJD Sportsâ, clicked on an ad and
purchased, with last-click, 100% on the sale would be attributed to âJD
Sportsâ. However, with DDA it may be split trainers: 0.6% and JD Sports:
0.4%.
What's the impact of this?
Data-driven attribution will overall be more accurate by taking into
account the touchpoints in the build up to the conversion.
It may also show advertisers that some keywords are actually playing a
bigger role in the journey that you ever realised in the path to purchase
and will be able to optimise accordingly with the data that a data-driven
attribution is providing.
3. SAY GOODBYE TO EXPANDED
TEXT ADS
From 30th June 2022, you will only be able to create
Responsive Search Ads (RSAs) with Google. This is their latest
move to introduce automation into search.
What does our expert team say on this? đ
âThis doesnât really come as a surprise. ETAs have been hidden in new
accounts for some time now in favour of RSAs - itâs just another step
towards automation from Google. So unless youâre not already using
RSAs then itâs unlikely itâll have a huge impact on the way you manage
campaigns.
You can still pin headlines in RSAs for anyone who wants to retain more
control over what ad copy is being shown. But otherwise, we see strong
performance from them and theyâve been receiving the bulk of
impressions over ETAs for quite some time - so phasing ETAs out has
been expected.â
đ¤Ż
4. GOOGLE ADS: PHRASE AND BROAD
MATCH KEYWORDS UPDATE
Google has announced that it
will prioritise identical keyword
results to search queries.
Before this update, Google would
find the best results based upon
keywords and broad match
eligible keywords, however, as
long as a match is eligible, Google
will prioritise exact matches.
Google Example:
Letâs say someone searches for âsushi delivery near meâ, and you have the broad match
keywords sushi delivery and sushi delivery near me.
Before this update, both of these keywords would be eligible to serve. Now, the
keyword âsushi delivery near meâ is preferred because it is identical to the search term.
5. GOOGLE NOW USING âAS ISâ TITLE
TAGS 87% OF THE TIME
Back in August Google announced it was using a new
system for generating titles in SERPs.
What followed was some negative feedback in the SEO
community with an HMRC example of where this could
go wrong being widely shared on social media.
Google have now given an update stating that âTitle
elements are now used around 87% of the time, rather
than around 80% before,â
The company listed the following as common reasons
why it wonât use your HTML title tag:
⢠Non-complete titles
⢠Missing titles
⢠Inaccurate titles
⢠Micro-boilerplate titles
⢠Too long
⢠Stuffed with keywords
6. GOOGLE IS GIVING SEARCHERS
GREATER VISIBILITY OF THEIR RESULTS
Google is now giving searchers greater visibility of
their results by providing information on why the
URL is displaying, when the site was first indexed,
how secure your connection to the site is plus why
the page ranked.
Weâre getting massive insights here with Google
sharing this information and is just another step to
reinforce trust with users.
In some results that we've come across, Google has
explained that links to other sites in different
languages have helped a page rank.
Want to find this information? Just click the three
dots next to the site URL in the SERPs.
đŽ
7. GOOGLE PAGE EXPERIENCE
UPDATE FULLY ROLLED OUT
Google page experience has been fully
rolled out as of the 2nd September and
this is definitely something to pay
attention to.
Page experience ranking signals:
⥠Core Web Vitals
⥠Mobile-Friendly
⥠HTTPS
⥠No intrusive interstitials
It is important for your brand and SEO
purposes to work on making sure all
four factors rank in your favour.
8. GOOGLE SEARCH CONSOLE NOW
PROVIDES MORE GRANULARITY IN
ERROR REPORTING
From September 29th, Google search
console is now providing more granularity in
reporting for product structured data items.
This change is important as it provides us
with more actionable errors and areas to
improve upon.
Google also shared that this update could be
the cause of a spike or decline in errors and
affect your report data. We recommend you
address the revised errors asap.
9. GOOGLE TO SHARE MORE SEARCH
TERM DATA WITH ADVERTISERS
Google plans to start sharing more query data with
advertisers moving forward for Search and Dynamic
Search Ad Campaigns, including historical data for
queries that received impressions but no clicks.
To ensure privacy is maintained, advertisers will not
receive all data however we do know that more data will
be shown and in some cases up to 6.5%. This will help you
identify relevant keyword themes making optimising your
website easier and data-driven.
Be warned though, as much as this is great for advertisers,
Google is removing all search term data pre-September 1,
2020, so make sure youâve downloaded your data.
Plus, in the coming months, Google also plans to give you
even more resources to help advertisers understand the
search query terms that drive performance.
10. GOOGLE IS WORKING ON INDEXING
INSTAGRAM AND TIKTOK VIDEOS
According to a new report, Google is
negotiating deals with Instagram and
TikTok to index their content in search
results.
If this was to go ahead, content from
both platforms would become available
in search results similar to how tweets
are shown in search results.
What does this mean?
This would provide your brand with more
opportunities to be discovered from the
masses of content youâve supplied on
both channels.
11. GOOGLE INTRODUCES ABOUT THIS
ADVERTISER PAGES ON ADS
Google has introduced âabout this advertiserâ
pages on Google ads to give more
transparency to users.
Users will be able to see who the advertiser is,
links to their website and see all ads shown in
the past 30 days.
The information on these pages comes from
information within their Google accounts.
Users will also be able to report ad policy
violations.
12. GOOGLE ADS LAUNCHES NEW
REPORTS TO HELP UNDERSTAND
CAMPAIGN SPEND
Budget behaviour in Google Ads can be hard to
understand, especially daily budgets.
Google have now launched a new report that
highlights the following:
DAILY SPEND:
This could be up to twice your average daily budget on
days where ads are more likely to get clicks and
conversions.
MONTHLY SPENDING LIMIT:
Your account wonât be charged more than your
average daily budget multiplied by the number of days
in a month.
MONTHLY FORECAST:
Includes cost to date and any budget changes you may
have made in between.
13. GOOGLE SEARCH REDESIGN
USING MUM ALGORITHM
Google announced MUM update back in June 2021 with the aim of
delivering improved search results. The latest features released
include:
Larger visual browsing
Google has rolled out a new, more âvisually browsableâ interface for
some search results pages. You can see them for some searches that
contain a keyword plus the term âideaâ after it (e.g. garden ideas)
Varied media results
MUM will be able to deliver search results in the form of images,
videos and podcasts.
Shoppable search
For apparel-related queries, Google is providing users with an easy to
use shopping experience, powered by Google Shopping Graph. Youâll
be able to scroll through items and purchase seamlessly.
In-Person at Home Shopping
Google has added a new feature to shopping which easily lets you
check to see if nearby stores have the product you want on the
shelves so you can quickly pop to the shops without fear of the item
being unavailable.
14. GOOGLE SIMPLIFIES DISPLAY
CAMPAIGNS
To simplify ads, Google has combined the
flexibility of standard display campaigns and the
automation of smart display campaigns into one
easy to use single display campaign.
With the new display campaign experience, youâll
be able to:
⢠Choose the level of automation
⢠Include optimised targeting
⢠Use manual audience-finding
P.s. Existing smart and standard display
campaigns arenât affected by this new feature.
15. GOOGLE INTRODUCES ITS SHOPPING
GRAPH
Google wants to be the middle man
between shoppers and retailers and to do
so, has introduced its shopping graph.
In an attempt to help people discover, learn
about and shop, shopping graph is a
dynamic, AI-enhanced, comprehensive real-
time dataset on products across the world.
People shop more than a billion times per
day on Google and this is another feature
to connect sellers and shoppers.
Google has also eliminated commission
fees and has made it free for sellers on
Google.
16. ÂŽ
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