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Petra Brodilová: Poslední středa o YouTube
The document discusses strategies for building brand awareness and consideration on YouTube. It recommends creating three types of content: hygiene content that is always-on and optimized for user interests; hub content that drives awareness at scale through tentpole events; and hero content that inspires viewers through engaging stories. It also provides tips for creating engaging content, such as getting viewers' attention in the first 5 seconds, taking time to tell a story, creating series to encourage return visits, targeting specific audiences, and measuring performance to iterate on content. The overall message is that combining always-on, tentpole, and hero content delivered according to these engagement principles can help brands succeed on YouTube.
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- 4. Google Confidential andProprietary ...to driving actions You’ve never been able to connect views
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- 9. Google Confidential andProprietary Starting in May, TrueView will count views and actions Watch 30 seconds of the ad, or to completion, if the ad is less than 30 seconds Take action (ie: click on CTA overlays, cards, app install buttons, companion banners or other links in the video viewer) Views are incremented and you only pay when people: NEW
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