You've developed your social media strategy, spent time creating content, and managing your social media accounts, but are your efforts actually producing results? In this presentation, you'll learn the social media metrics you need to know to track your goals, how to get your data straight from the source, and how to track your progress over time and match it to your goals.

1. Is it Working? How to Track
Your Strategy’s Success
Mastering Social Media So You Can Keep Doing Cool Stuff
By Rose Souders, CEO & Founder Potluck Consulting

2. We’ve come so far!
Established Goals – revenue, subscribers, etc
Created a Social Media Strategy
Developed a plan for efficient implementation
In the past two months together we’ve…

3. But is everything we’re doing actually worth it and working?
Let’s refresh our memories of our goals and learn a few metrics that we’ll need to
understand to track our progress.

4. Goal: 20,000 people see my social media
content each month
Remember that “I need to reach 20,000 people to make $2,000 a month”
scenario?
Reach Impressions

5. Goal: 400 people to my site each month
from social media
These are the people who have seen your content, then click through to
your site.
Users Sessions
Bounce
Rate

6. How to Find Your Analytics
Facebook
Insights Overview
Insights Data
Download
Buffer
Twitter
Twitter Analytics
Buffer
Instagram
Insights Overview
Buffer

7. Facebook
Quick Poll: Spreadsheets vs No Spreadsheets

8. Facebook Insights
Facebook analytics
are actually called
“Insights”
(same with
Instagram)

9. Want the totals or prefer spreadsheets?
Facebook’s
Insights overview
is nice to look at,
but if you want the
number
breakdown, you’ll
have to download.
Cue spreadsheets!

10. Facebook Analytics on Buffer
Instead of Facebook’s native
Insights section, you can use
Buffer to see which content
you’ve published is ”Most
Popular”, has the most clicks,
and more.
This is useful knowledge for
when you attempt to write your
next month’s editorial calendar.

11. Twitter
It’s far from dead! For some, Twitter is a powerful outlet to drive traffic.

12. Twitter Analytics
Twitter’s Analytics
are all in one
place.
You can get an
overview of your
best content,
following, and even
download your
metrics.

13. The Great Twitter Cleanup of 2018
This year Twitter is
getting rid of tons
of fake accounts
and bots.
Don’t be alarmed if
you see a drop in
your follower
count. If your other
metrics are up,
you’re good.

14. Instagram
The hardest outlet of all to get detailed analytics for. *sigh*

15. Instagram Native App Insights Stink
You can find Instagram’s
analytics in the app from your
profile.
Unfortunately, the metrics they
give are just for the past week
and pretty surface level.

16. Instagram Analytics on Buffer
Since Instagram’s app analytics
are so terrible, Buffer or other
third party scheduling apps like
Planoly are a good place to get
your metrics.
You can use Buffer to Export
and download your metrics to
find your monthly totals.

17. Google Analytics
Let’s talk website analytics.

18. Google Analytics is Not Optional
Google Analytics is a
must if any of your goals
require someone to
purchase, book, or sign
up for an email list on
your website.
Make sure you it’s
connected, even if you
don’t have the time to
check it.

19. Feeling Confident?
Behavior
Landing
Pages
Behavior
Flow
Audience
Location
Mobile,
Devices
If you’re interested in diving deeper,
you’ll certainly find these areas in
Google Analytics useful.

20. Each month you need to log your metrics and compare them to your goals.
Overwhelmed?

21. I made another tool for you!
Behold – Potluck Consulting’s Social Media & Web Reporting template.

22. Mark Down Outliers & Trends
Numbers aside, make sure that while you’re reviewing your accounts that
you’re noting down anything that stands out.
Be open to surprises!
Posts that
performed well
Days where
traffic spiked
Social platforms
that are
performing best
Pages with the
most traffic

23. Stay Smart, Re-evaluate Your Strategy Every Month
It doesn’t need to be a big change, but use your analytics to your advantage and
make changes based on what’s working.

24. QUESTIONS?

25. Thank you! rose@potluckconsulting.com
Website
potluckconsulting.com
Social: @PotluckConsult