Gender-based violence is regarded as one of the forms of human rights violation. It is indeed a global phenomenon surpassing all kinds of national, economic, religious, geographic and cultural borders. Woman abuse is usually performed in her direct social environment thereby affecting the physical as well as her mental health. Violence has disastrous consequences on social welfare, children, families and community. Gender violence restricts the woman’s right to be involved in social life.

1. Role of Social Networking
sites On Gender Violence
Dr. Deepanjali Mishra
School of Humanities
KIIT University, Bhubaneswar

2. TOPICS TO BE COVERED
• Introduction
• The impact of Social networks on women
who are in their teens
• Impact of Social Networks on Working adult
women
• Prevention of Gender violence
• Conclusion

3. INTRODUCTION
• Gender-based violence is regarded as one of
the forms of human rights violation. It is indeed a
global phenomenon surpassing all kinds of
national, economic, religious, geographic and
cultural borders. Woman abuse is usually
performed in her direct social environment
thereby affecting the physical as well as her
mental health. Violence has disastrous
consequences on social welfare, children,
families and community.

4. • Many national surveys have been conducted on
topic related to the hazardous effects caused on
women due to social networking sites.
Nevertheless there is a clear need for a national
survey project which on the one hand would ,
generate information on prevalence of gender-
based violence, its forms and intensively,
attitudes and perceptions, caused to women
within the age group of 16- 28 who are
considered to be the maximum users of social
networking sites

5. CONCEPT OF SOCIAL MEDIA
• Social media is a means of connecting people
that allows for peer-to-peer interaction, and gets
people talking with each other on a mass scale.
Social media tools or services use the internet to
facilitate conversations, and includes web-based
and mobile technologies used to turn
communication into interactive dialogue, where
people can voice their opinion in many ways. It
empowers people to engage with other people.

6. CHARACTERISTICS OF
SOCIAL MEDIA
• Participation
• Openness
• Community
• Conversation
• Connectedness

7. Impact of social networks on
women who are in their teens
• The influence of social media on adolescents
and teenagers is of particular importance, not
only because this particular group of children is
developmentally vulnerable but also because
they are among the heaviest users of social
networking. According to a report by Common
Media, about 60 percent of teenagers in India
currently have profiles on social networking
sites, of which 68 percent use Facebook as their
main social networking tool.

8. • In a study, researchers asked 467 teenagers
aged between 13 to 17 about their use of social
media during the day and at night. In other tests,
they examined the teens' sleep quality, self-
esteem, anxiety and depression. They also
looked at whether and to what extent the kids
felt the pressure to be available on social media
all the time.

9. • The researchers found that using social media
at any point was significantly related to
decreased sleep quality, lower self-esteem,
higher levels of anxiety and depression levels in
the study participants.

10. • Sexting is precisely the action of sending
sexually revealing pictures of themselves or
sexually explicit messages to another individual
or group, is another common activity among the
teen community in social media. A nationwide
survey by the National Campaign to Support
Teen and Unplanned Pregnancy found a
shocking 20 percent of teens participating in
sexting.

11. • While teenage boys resort to sending
sexually explicit or suggestive messages,
teenage girls are more likely to send
inappropriate photos of themselves,
mostly to their boyfriends.

12. However, the permanence and pervasiveness of
the internet makes it a fertile ground for
spreading such information to the extent of
getting viral –about 17 pc of the sexters share
the messages they receive with others, and 55
percent of those share them with more than one
person. It is not only responsible in causing
personal trauma and humiliation, on the other
hand, it may cause, judicial ramifications as well.

13. The effect of social networks
on women
• Empirical studies have been theoretically
grounded and heavily focused on measurement
precision, the research has been limited in an
important respect. Studies have overwhelmingly
focused on effects of conventional mass media
—magazine depictions, television ads, TV
entertainment programs, even music videos.

14. These are not the media that primarily
attract adolescent and young adult
women. There have been steep declines
in magazine readership, and television
viewing has dropped sharply among
young adult women.

15. • Women are all addicted to social media, with 95
percent finding time throughout the day to scroll
through our Twitter, Facebook, and Instagram
feeds. And the thing we're looking for most?
Compliments. Of those surveyed, 89 percent
said that getting a "like" on social media feels
like a compliment, while 82 percent said
compliments on social media improve their self-
esteem. We also found that those feel-good
vibes have a domino effect.

16. • The majority of women said that after receiving a
social media compliment they are motivated to
post more compliments on others’ feeds. This
practice, whether in the form of complimenting a
friend’s outfit in an Instagram post or tweeting
something positive about your colleague’s
accomplishments, may seem casual at first, but
the effect is lasting. A whopping 75 percent
concluded that social media has strengthened
their personal relationships.

17. Prevention of Violence
• Primary prevention is all about efforts to stop
violence before it starts. Along with response,
primary prevention is part of a holistic approach
to ending violence and promoting non-violence
and peace. Generally speaking, response refers
to efforts to support and protect those that
experience violence, whereas primary
prevention focuses on identifying and
addressing underlying causes of violence to
minimize the chance that it happens in the first
place.

18. • A ‘classic social media campaign’ that includes
three elements have the best chance of getting
results. Also, successful social media
campaigns are organised around an event and
usually include an element of fun. Other good
practices that also emerged from the three
campaigns: Creating an on-the-ground
community that feels ownership of the campaign
first – and then working with this community to
mobilize more members both online and offline
was found to be one key to success.

19. • It describes lessons learned from the three
campaigns in terms of what changes for
violence prevention a social media campaign
can contribute to. The campaigns found that
social media is useful in terms of mobilizing
people and providing a space where people can
come together to influence changes aimed at
preventing gender violence. The campaigns also
found that social media can be used to
strengthen networks, foster feelings of being part
of a community and help create an enabling
environment.

20. CONCLUSION
• Although there is a voluminous literature on
social networking effects on portrayal of image
of a woman and her concerns may that be of a
teenage girl or maybe of young adult women in
any parts of the country, there has been
relatively little theoretically-driven research on
processes and effects of social media on gender
violence and self-perceptions.

21. • Yet given the heavy online presence of
young adults, particularly women, and
their reliance on social media, it is
important to appreciate ways that social
media can influence perceptions as to
how social media can transform her image
and thereby preventing gender violence
on a larger scale.

22. THANK YOU