The document analyzes features commonly found on magazine websites. It notes that mastheads are typically located in the top left corner to mirror the physical magazine's branding. Websites offer multiple article features and promotions to appeal to target audiences. Main articles and images dominate the top of the page to capture readers' attention. Social media links, advertisements, and recommendations aim to engage audiences and generate revenue. Overall, the websites emphasize continuity with print editions while integrating digital features to build readership.

1. FEATURES OF
WEBSITES
Paige Imeson

2. Masthead - same typography as the
physical magazine, creating
continuality. Top left corner –
recognition.
Many features – appeals to
target audience, lots of
variation on what to read
Main articles – take up majority
of screen, top left (one of the first
places audience will look).
Advertising competition
(buzzword ‘win’) uses and grats.
Secondary articles – additional
content (uses & grats theory –
surveillance)
Social Media – Links to magazines social
media accounts, appeals to younger target
audience, suggests magazine is modern, ‘up-
to-date’ and allows readers to gain a more
personal relationship (uses & grats)
Promotion – advertising subscription to magazine
Promotion – ‘HALF PRICE
SALE’ suggests urgency, tempts
audience into subscribing for
cheaper price, appealing (uses &
grats theory)
Most read section – clear and
concise, creates a relationship
between audience by letting
them know what’s popular
(uses & grats theory –
surveillance)

3. Masthead - same typography as the
physical magazine, creating
continuality. Top left corner –
recognition.
Many features – appeals to
target audience, lots of
variation on what to read
Main articles – centre right,
appealing photo showing Scilly
as a stereotypically attractive
area (possible aspirations)
uses & grats.
Advert – promoting
different company/event,
source of income
Secondary articles – additional
content, relevant to area.
Information on tv series filming in
area appealing to the target
audience
Promotion – link to buy the current
issue of the magazine, appealing
– simpler than going to the shop

4. Masthead - same typography as the
physical magazine, creating
continuality. Top left corner –
recognition.
Main article – take up
majority of screen, top left
(one of the first places
audience will look).
Advertising magazine,
buzzword ‘free copy’ appeals
to target audience (people
like free things) Photo of
previous issues suggesting
they’re well known and
established
Social Media – Links to magazines social
media accounts, appeals to younger target
audience, suggests magazine is modern, ‘up-
to-date’ and allows readers to gain a more
personal relationship (uses & grats)
Many features –
appeals to target
audience, lots of
variation on what to
read
Advert Space –
promoting different
company/event, source
of income
Suggested reading
section – clear and
concise, creates a
relationship between
audience and
magazine by letting
them know what’s
popular and
recommended for
them (uses & grats
theory – surveillance)
Secondary articles –
additional info on how to
get the magazine (uses &
grats theory – surveillance)

5. Summary
• All mastheads tend to be in the top left corner and use the same typography
as the physical magazine showing brand continuation.
• The websites also tend to have different features listed at the top of the
screen, creating an organized effect which is appealing for readers.
• There are usually several images on the screen linking to articles, often these
images have people in them. These people tend to be of around the same
age as the target audience allowing a connection to be formed between them
and the audience and the reader as they feel more relatable.
• The articles also tend to be related to the region where the magazine is
based
• A common convention on the websites is that on the front page they tend to
link readers to another page where they can buy either certain copies or
subscriptions to their magazine.