AUDIENCE RESEARCH 1: TARGET AUDIENCE
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Regional magazines in the UK target a middle-aged, middle class audience with content about seaside trips, restaurants, homes, and polls on wealthy residents. Magazines focused on areas like Brighton, Canterbury, and London aim for a younger, working class audience interested in fashion, art, and history through more adventurous designs. Regional magazines in the US typically target middle and upper classes, and have more interesting layouts than UK magazines, suggesting they aim for younger adults. The author plans to target younger, working class adults in their own regional magazine through a creative style while including ads, fashion, music, and information on events and places.
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Target audience for regional magazines
The document discusses the target audiences of various regional magazines. Regional magazines in the UK generally target middle-aged, middle-class audiences and focus on topics like homes, dining, and wealthy residents. However, some UK magazines like BRIGHTON target younger, working-class adults with more adventurous designs and topics like fashion and art. Regional magazines in the US typically aim for middle and upper-class audiences but use more creative layouts, suggesting they also target younger adults. The author aims to target younger working-class audiences with a creative style that includes topics like fashion, music, and events alongside typical magazine advertisements.
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The document discusses plans for a new music magazine called OOAK. It aims to target 16-24 year olds as they are most interested in indie music, the theme of the magazine. While this is a small target market, the magazine will draw attention by featuring popular indie artists like Disclosure, The XX, and Sub Focus on the front cover and in articles. The author believes pricing the magazine at Ā£3 makes it affordable for the target audience and will sell well on shelves as a monthly publication.
Evaluation 1: audience
The document discusses the target audience for a new alternative rock magazine. It would target young adults aged 17-35, as alternative rock is most popular with that age group. The interests of younger readers would include concerts, vinyl records, and fashion, while older readers' interests would also include collecting and reading about the history of alternative rock. The culture of readers would be Western-focused, to match the primarily Western origins and audiences of alternative rock music.
Magazine pitch
My magazine will be a high-end monthly magazine aimed at 16-25 year olds that focuses on indie/alternative rock music, fashion, interviews with popular bands, and upcoming tour and album release dates. It will have a minimalist design and cost Ā£6.99 due to the high production quality, glossy pages, amount of content, and to signal to readers the value they are receiving. The magazine draws influence from both music publications like Clash and fashion magazines like Vogue to appeal to fans of indie rock music and style.
Magazine pitch
The magazine will be a monthly, Ā£6.99 high-end publication targeting 16-25 year old males and females. It will feature interviews with well-known indie and alternative rock artists, along with music and fashion content like upcoming tour dates and album releases. The magazine aims to have a modern, minimalist layout and feel similar to publications like Clash, Indie, Vogue and Elle but will cater to both male and female readers interested in indie/alternative rock styles.
West Genesee Project Proposal
This proposal outlines strategies for celebrating the 50th anniversary of a high school marching band. It recommends holding a reunion weekend with media outreach, fundraising, and improved alumni engagement. The media relations plan suggests pitching local and national stories about the anniversary. The fundraising plan sets a $50,000 goal through alumni donations and events. Improved online presence through a new website, Facebook page, and Twitter would maintain alumni relationships built at the reunion. Student interns would manage ongoing digital communication. The proposal provides action items to implement these recommendations.
Eval notes
1) The front cover follows magazine conventions with the masthead in the top left and a central image but uses different fonts to make it more interesting.
2) The main image and fashion section imply the magazine covers more than just music and would attract a wider audience of 16-20 year olds.
3) The simple layout makes it easy for readers to navigate and find the content they are looking for.
Fashion
Fashion refers to clothing styles that are popular at a particular time and place. Styles have changed throughout history as a result of contact between societies and competition for status. The modern concept of fashion began in Europe in the 14th-15th centuries with the rise of capitalism. In the early 18th century, women's fashion consisted of loose gowns, which later simplified. Men's 18th century fashion remained luxurious but changed more slowly over time. By the 20th century, the middle-class suit had been widely adopted by men around the world. Fashions change as consumers choose new styles, combining elements of international trends with their own cultures.
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Target audience for regional magazines
The document discusses the target audiences of various regional magazines. Regional magazines in the UK generally target middle-aged, middle-class audiences and focus on topics like homes, dining, and wealthy residents. However, some UK magazines like BRIGHTON target younger, working-class adults with more adventurous designs and topics like fashion and art. Regional magazines in the US typically aim for middle and upper-class audiences but use more creative layouts, suggesting they also target younger adults. The author aims to target younger working-class audiences with a creative style that includes topics like fashion, music, and events alongside typical magazine advertisements.
Slideshare
The document discusses plans for a new music magazine called OOAK. It aims to target 16-24 year olds as they are most interested in indie music, the theme of the magazine. While this is a small target market, the magazine will draw attention by featuring popular indie artists like Disclosure, The XX, and Sub Focus on the front cover and in articles. The author believes pricing the magazine at Ā£3 makes it affordable for the target audience and will sell well on shelves as a monthly publication.
Evaluation 1: audience
The document discusses the target audience for a new alternative rock magazine. It would target young adults aged 17-35, as alternative rock is most popular with that age group. The interests of younger readers would include concerts, vinyl records, and fashion, while older readers' interests would also include collecting and reading about the history of alternative rock. The culture of readers would be Western-focused, to match the primarily Western origins and audiences of alternative rock music.
Magazine pitch
My magazine will be a high-end monthly magazine aimed at 16-25 year olds that focuses on indie/alternative rock music, fashion, interviews with popular bands, and upcoming tour and album release dates. It will have a minimalist design and cost Ā£6.99 due to the high production quality, glossy pages, amount of content, and to signal to readers the value they are receiving. The magazine draws influence from both music publications like Clash and fashion magazines like Vogue to appeal to fans of indie rock music and style.
Magazine pitch
The magazine will be a monthly, Ā£6.99 high-end publication targeting 16-25 year old males and females. It will feature interviews with well-known indie and alternative rock artists, along with music and fashion content like upcoming tour dates and album releases. The magazine aims to have a modern, minimalist layout and feel similar to publications like Clash, Indie, Vogue and Elle but will cater to both male and female readers interested in indie/alternative rock styles.
West Genesee Project Proposal
This proposal outlines strategies for celebrating the 50th anniversary of a high school marching band. It recommends holding a reunion weekend with media outreach, fundraising, and improved alumni engagement. The media relations plan suggests pitching local and national stories about the anniversary. The fundraising plan sets a $50,000 goal through alumni donations and events. Improved online presence through a new website, Facebook page, and Twitter would maintain alumni relationships built at the reunion. Student interns would manage ongoing digital communication. The proposal provides action items to implement these recommendations.
Eval notes
1) The front cover follows magazine conventions with the masthead in the top left and a central image but uses different fonts to make it more interesting.
2) The main image and fashion section imply the magazine covers more than just music and would attract a wider audience of 16-20 year olds.
3) The simple layout makes it easy for readers to navigate and find the content they are looking for.
Fashion
Fashion refers to clothing styles that are popular at a particular time and place. Styles have changed throughout history as a result of contact between societies and competition for status. The modern concept of fashion began in Europe in the 14th-15th centuries with the rise of capitalism. In the early 18th century, women's fashion consisted of loose gowns, which later simplified. Men's 18th century fashion remained luxurious but changed more slowly over time. By the 20th century, the middle-class suit had been widely adopted by men around the world. Fashions change as consumers choose new styles, combining elements of international trends with their own cultures.
My Audience
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Pitch for magazine
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The magazine will focus on unsigned pop and rock bands, as this genre is most enjoyed by the author and there is a gap in existing magazines. The target audience is younger people like students who enjoy similar music. Articles will feature new and upcoming artists to promote them, along with popular band news. The magazine aims to represent passion, hope, and excitement in music through a style similar to Q and NME magazines.
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Publisher research.pdf 2
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Target audience
The target audience for the magazine is 17-25 year olds. Bright colors like red and turquoise are used to appeal to this young audience, as are simple grayscale images featuring trendy clothing. The large, easy-to-read font and monthly frequency at a relatively low price of Ā£3.90 aims to attract students. Articles cover music festivals, controversies, and up-and-coming artists with controversial pasts to interest the target demographic.
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Vogue magazine
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The document summarizes the target audience for a music magazine as being males and females aged 15-28 who have disposable income, free time, and aspire to careers in music or early jobs. The magazine contains gossip, information on upcoming concerts and tours, and is appropriate for its target age range due to a lack of inappropriate content. It uses a direct mode of address to engage readers and its psychographic target is aspirational post-modernists in socioeconomic classes B, C1, and C2.
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The document summarizes the target audience for a magazine. The magazine was originally aimed at teenage girls aged 13-18 but the creator decided a younger audience of 11-16 year olds would be more appropriate. The intended audience is likely British and middle class based on the culture and artists featured in the magazine.
Media evaluation 4
The document discusses plans for a new magazine dedicated to teenagers and rock music. It will focus on teenagers as music has become an important part of their lives across all genres. Research shows that rock music appeals to a wide audience, including both genders and people of different ethnic backgrounds. The magazine aims to represent this diversity and expand its potential readership.
Pitch for magazine
The document outlines plans for an independent nature and adventure magazine targeted at 18-34 year olds. The magazine will include a front cover, contents page, and double page spread published by Dennis Publishing due to their support of charities. It will be inspired by Outdoor Photographer magazine's use of yellow and captivating cover images. The content will mostly focus on nature but include some adventure details. The color scheme will be greens, blues, and yellow to draw attention. Font will be simple and yellow against green images to look relaxed. Photos of UK nature will show iconic areas of the Northeast without models except for adventure aspects to maintain realism.
fashions
The document discusses the history and importance of fashion from the 1940s to the 1990s. It outlines key fashion trends that emerged during different decades, such as Christian Dior's "New Look" in the 1950s and the rise of hippie and grunge styles in the 1960s and 1990s. The document also discusses how fashion is a form of self-expression and communication that is influenced by celebrities, movies, and other cultural icons. Fashion sends social messages and helps group people according to shared styles.
Music magazine
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Magazine research powerpoint
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The magazine will focus on unsigned pop and rock bands, as this genre is most enjoyed by the author and there is a gap in existing magazines. It will target young people like students aged 16-20, providing articles on new and popular artists. The magazine aims to promote passion and enjoyment of music for all. It will have a central cover image with bold fonts and colors similar to Q and NME. Feature articles will include interviews to promote unsigned artists and bands.
My music magazine pitch, dan clewlow
The magazine will focus on unsigned pop and rock bands, as this genre is most enjoyed by the author and there is a gap in existing magazines. The target audience is younger people like students who enjoy similar music. Articles will feature new and upcoming artists to promote them, along with popular band news. The magazine aims to represent passion, hope, and excitement in music through a style similar to Q and NME magazines.
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Publisher research.pdf 2
Kerrang! is a weekly music magazine targeted at 16-25 year olds that has been published for 29 years. It covers rock music genres from emo to thrash and aims to appeal to both younger readers interested in discovering new music and loyal readers interested in heritage bands. Kerrang! focuses on the biggest events in rock music each week while also educating readers about older, harder bands.
Rock Sound is a monthly music magazine targeted at 15-24 year olds. It has a circulation of around 15,000 and readership of 23,000. The editor is Ben Patashnik and it covers alternative rock and heavy metal.
Metal Hammer is a monthly music magazine targeted at 18-19 year old
Music magazines market research
The document provides information on various music magazines, including their circulation numbers, target audiences, mission statements, editors, and contact details. Popular magazines discussed include Kerrang!, Q, Mojo, NME, and Total Guitar. The magazines target audiences ranging from teenagers to those in their 40s and 50s, and cover genres like rock, metal, and electronic music.
Presentation1magazine research (2)
The document summarizes the key features and design elements of magazines targeted at different audiences. It discusses how magazines for children use bright colors, pictures, and minimal text on the cover to attract their attention. It also compares magazines for women and men, noting how women's magazines use more feminine colors and fonts while men's magazines employ darker, bolder designs. Finally, it analyzes a specialist football magazine, pointing out how elements like the large bold title, celebrity image on the cover, and match description are intended to appeal to the target audience of male sports fans aged 15-30.
Regional magazines
Regional magazine North East Life celebrates life in the North East of England through features on people, places, heritage, landscape and quality of life. It also includes sections on property, food and wine, interiors, fashion and events. Beautiful photography and design make North East Life essential monthly reading. Award-winning Cornwall Today magazine brings fascinating features and stunning photos of walks, wildlife, art, food, leisure and more from Cornwall. The Crack is a free culture and listings magazine for the North East region providing comprehensive music, art, film, theatre and club event listings plus local fashion and issues articles in print and online.
Target audience
The target audience for the magazine is 17-25 year olds. Bright colors like red and turquoise are used to appeal to this young audience, as are simple grayscale images featuring trendy clothing. The large, easy-to-read font and monthly frequency at a relatively low price of Ā£3.90 aims to attract students. Articles cover music festivals, controversies, and up-and-coming artists with controversial pasts to interest the target demographic.
Music magazine & audience analysis wire
The WIRE magazine targets an audience that is primarily 35 years or older. It covers non-mainstream music genres like jazz, avant-rock, and electronica. This gives the magazine freedom to cover a wide variety of genres that appeal to both male and female readers. The typical WIRE reader listens to both mainstream artists like Wolf Eyes and Panda Bear, as well as less popular musicians. They have interests in attending live music events, following emerging artists, and possibly producing their own music. Their jobs are likely to be in creative fields like graphic design or writing, though some may work in the music industry.
Vogue magazine
Vogue Magazine from July 1965 featured headshots of models rather than full-body images. Typography and headings remained similar over time but older issues had less bold coloring. Older Vogue had a vintage aesthetic with old-fashioned clothing and muted colors compared to today's more polished, bright colors. Changes over time both honored traditions like women's rights while promoting growth like empowering women to be central figures.
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The document provides circulation figures for the magazine Q between 2011-2014, showing a decline from 80,418 to 48,353. It also discusses the genres and target audience of Q magazine. Q does not focus on a specific music genre, but rather new releases and upcoming artists. The target audience is 16 years old and up. Q has been published monthly since 1986 by Bauer Media Group. Bauer Media Group owns over 500 magazines across 15 countries and sees itself as a market leader in delivering consumer insight across media. [END SUMMARY]
Unit 13 - L01
This document summarizes the contents of a student's evidence portfolio for a media studies course. The portfolio analyzes two British music magazines, Q and Mojo, evaluating their layout, design, target audiences, and more. The document provides details on Katz's uses and gratifications theory and how the magazines aim to inform and educate readers. It also discusses the magazines' psychographic profiles, concluding Q readers are likely "mainstreamers" seeking security in its routine publication. The portfolio examines the magazines' covers, mastheads, images, and contents to understand how they effectively communicate with audiences.
Jess sheridan Unit 30
The document provides circulation figures for the magazine Q from 2011-2014, showing a decline from 80,418 to 48,353 copies. It also discusses the genres and target audience of Q magazine. The target audience is described as being between 16-35 years old, with a focus on new music releases and artists. The publisher, Bauer Media Group, is also discussed. It is described as having the largest portfolio of magazine brands across different markets. The ideology, products, and brands of Bauer Media Group are outlined. Finally, the document examines the distribution and analysis of magazines from the Press Gazette.
Evaluation question 4
Will Jones targets males aged 20-45 interested in indie music, fashion, and British culture. This audience, called "indie scenesters and hipsters", enjoys new and old bands like The Jam and Arctic Monkeys. They frequently attend live events and shops for exclusive clothing. The magazine uses simple, bold designs with minimalist pages and subtle colors to appeal to its target audience. By having a professional yet unconventional style, the magazine seems more attractive than mainstream publications for its niche audience. While focused on the target demographic, the magazine also provides content for other ages and genders.
Audience Profiling
The document outlines the target audience for a regional magazine as 35-55 year old males and females from an upper middle/middle class income bracket in Yorkshire, UK. It describes this audience as affluent, sophisticated, and having free time to read. The magazine will focus on topics like homes, gardening, and fashion to appeal to both genders. Research on an existing successful Yorkshire magazine called "Living North" provided examples of formats and conventions to attract a similar target readership.
Magazine research
The document provides information about various magazines, including their target audiences, content, and statistics. It discusses magazines such as Cosmopolitan, Dazed and Confused, InStyle UK, and British Vogue. For each magazine, it describes what they cover, including fashion, celebrities, arts, and culture. It also gives demographic statistics about each magazine's median reader age and social class, as well as information on their websites.
Planning and research
- The document discusses music magazines as a genre and provides examples of the NME and DIY magazines.
- It analyzes the target audiences, common conventions, and publishing information of NME and Q magazines. Key points include their focus on exclusives, star appeal, and socioeconomic classes ABC1.
- The document proposes replicating aspects of the free NME and DIY magazine models, while also incorporating social responsibility elements like using recycled paper and promoting charitable causes.
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AUDIENCE RESEARCH 1: TARGET AUDIENCE
- 1. TARGET AUDIENCE FOR REGIONAL MAGAZINES BY CLEMENTINE MILLS
- 2. From the first part of my research on regional magazines it is noticeable that the target audience is very middle class and middle aged. The content consists of information on seaside trips and activities, restaurant recommendations, houses and boats for sales and polls on the richest residents.
- 3. Continued from the previous research, I developed the research and looked into regional magazines such asā¦ BRIGHTON CANTERBURY LONDON The target audience for these magazines is more for the younger generation and younger adults of a more working class background, who are interested in fashion and art as well as the countryside and important historical events. The magazine does this by using more adventurous layouts and colour schemes to appeal to a younger audience.
- 4. To further develop my research, I looked into regional magazines from the USā¦ Regional magazines in the US are most commonly for the middle and upper classes which would be expected from the US as itās more affluent than the UK. However, unlike regional magazines such as āKENT LIFEā and āCHESHIRE LIFEā the layout is increasingly interesting and creative, suggesting the target audience is more young adults.
- 5. I aim to target an audience of younger adults from more working class backgrounds by using a creative house style likeā¦ ā¦that can include lots of adverts like most regional magazines do, but still appeal to a younger audience by including things such as fashion and music as well as informative text for upcoming events and information on the regions best places.