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CODES AND CONVENTIONS



  DIGIPAK
CONTENT AND FIRST IMPRESSIONS
• A bright pink monster truck drives over the
  band’s name on the front cover, and a yellow
  rose and hand adorn the back.
• This gives an initial impression of a simple
  but extreme style (in the context of an
  alternative to reality).
LAYOUT, COLOUR AND STYLE
• Bold typography on band name and album title
  – this is unlevelled as the vehicle drives over it.
• Use of white in background and saturated
  black, pink and yellow in foreground.
• The art is very stylised (may use cel-shading?)
  which links to the focus on the abnormal and
  unusual.
• The camera shot is directly forward, which could
  imply a direct connection to the audience which
  would link to the genre of Folk.
Tone of Text and Presentation of the
                Band
• The text is very humourous and
  emotive, which aids in connecting with the
  audience and shows experimentation, two
  features of the genre.
• The band is not presented in traditional
  images, which puts emphasis on the songs
  and the characters portrayed in them, which
  links to the storytelling nature of Folk music.
Industry Information and Genre
• The album uses barcodes, music label logos
  and copyright information.
• The genre can be easily determined by the
  deliberate use of counter-culture (not
  conforming to current stereotypes) with the
  use of imagery of the monster truck.
What Did and Didn’t Work
What Worked        What Didn’t Work
• Simplicity       • Could have
• Use of Imagery     employed the band
• Use of colour      member’s images

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Codes and conventions digipak

  • 2. CONTENT AND FIRST IMPRESSIONS • A bright pink monster truck drives over the band’s name on the front cover, and a yellow rose and hand adorn the back. • This gives an initial impression of a simple but extreme style (in the context of an alternative to reality).
  • 3. LAYOUT, COLOUR AND STYLE • Bold typography on band name and album title – this is unlevelled as the vehicle drives over it. • Use of white in background and saturated black, pink and yellow in foreground. • The art is very stylised (may use cel-shading?) which links to the focus on the abnormal and unusual. • The camera shot is directly forward, which could imply a direct connection to the audience which would link to the genre of Folk.
  • 4. Tone of Text and Presentation of the Band • The text is very humourous and emotive, which aids in connecting with the audience and shows experimentation, two features of the genre. • The band is not presented in traditional images, which puts emphasis on the songs and the characters portrayed in them, which links to the storytelling nature of Folk music.
  • 5. Industry Information and Genre • The album uses barcodes, music label logos and copyright information. • The genre can be easily determined by the deliberate use of counter-culture (not conforming to current stereotypes) with the use of imagery of the monster truck.
  • 6. What Did and Didn’t Work What Worked What Didn’t Work • Simplicity • Could have • Use of Imagery employed the band • Use of colour member’s images