Salesforce hosts billions of customer records on Salesforce App Cloud. Making timely decisions on this invaluable data demands a new set of capabilities. From interacting with data in real-time to leveraging a fluid integration with Salesforce Analytics, these capabilities are just around the corner. Join us in this roadmap session to see what the near-future of Big Data on Salesforce App Cloud looks like and how you can benefit from it. Key Takeaways - Learn what 100 billion+ records on the Salesforce App Cloud could actually mean to you. - Understand new services such as AsyncSOQL that can can deliver reliable, resilient query capabilities over your sObjects and BigObjects. -Gain insights for large scale federated data filtering and aggregation. -Transform data movement so all your customer records are available across their life cycle. Intended Audience This session is for Salesforce Administrators, Developers, Architects and just about anyone who wants to learn more about BigObjects!

1. Unleash the Potential of Big Data
BigObject Webinar
December 2015
Jonathan Bruce
Director Product Management, Big Data – AppCloud
@jonbruce
Pat Patterson
Developer Evangelist Architect
@metadaddy

2. Forward Looking Statement
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
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the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact
could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues,
or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief,
any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate,
our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
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forward-looking statements.

3. “By now, you’ve heard the message — turn more data into business
insights — and your business has seen the potential in big data to deliver
it. By Q2 2016, 65% of data and analytics decision-makers say their firms
will have implemented big data solutions, and some part of the 26% who
were interested with no immediate plans in 2015 will move into early
implementation phases”
“The Integration Imperative of Digital Experiences, Forrester Research, August 2015”
2015 is about Big Data Execution

4. Customers Creating Massive Amounts of Data
90%
of the world’s data created
in last 12 months
Posts
Leads
Apps
Profiles
Usage
Events
Visits
Products
Repairs
Cases

5. Big Data to Become the Primary Driver for Data Archive
“By 2016, 75% of structured data archiving
will incorporate support for Big Data analytics
and by 2017, archiving support of Big Data
Analytics will surpass archiving for
compliance as the primary use case for
structured data archiving” - Gartner
Source: “Magic Quadrant Structured Data Archive Application & Retirement” - Gartner

6. Today: Understanding Your Customer
ERP HCM SCM Logs
1. Acquire Data
2. Wrangle Data
(Cleanse, Augment, Transform, Join)
Data Lake /
EDW
4. Take Action
Customer Success Platform
3. Analyze
Wave
Firewall

7. Future: Understanding Your Customer
ERP HCM SCM Logs
4. Take Action
Salesforce Apps
3. Analyze
Wave
Firewall
2. Wrangle Data
Async SOQL
1. Acquire Data
BigObjects
WaveTooling

8. The Data-Driven App Cloud
AsyncSOQL
Wave Data Enrichment
Sales Service Marketing AppCloud ISV
1 Data
Acquisition
2 Reduce Data
3 Visualize
Analyze,
Understand
4 Take
Action
DataBigObject, SObject, External Objects

9. Customer 360 Data Retention Event Capture
BigObject Top Use Cases

10. BigObjects let you store manage billions of
records natively
BigObject
BigObject Storage and Services
SOQL Async SOQL
API Bulk API
Data Archive
Near-line storage for policy driven
data retention
Object query language Resilient query

11. BigObjects means 100s of billions of records on AppCloud
Based on Apache HBase, powered by Apache Phoenix
• BigObject is the AppCloud abstraction of our trusted linear
scalable a NOSQL data store
• Fully available across all production & sandbox instances
Data persistence optimized for high-volume data
• Geared for 1, 10, 100s of billions of records
• Targeted Immutable data – think archive data, events,
external data, historical data, loyalty, logs….
• No Transactions, Eventual Consistency
High-volume storage for AppCloud - reliable, highly-available & secure
BigObject

12. BigObjects brings familiar look and feel
Familiar, object-based development model
• Familiar and new data types – string, number,
date, JSON (in future)
• Relationships - lookup, master-detail
• Exposed in SOAP, REST, Bulk, and Metadata
APIs
Data scale means new services and different
contracts
• Synchronous & Asynchronous SOQL
• Reports, Dashboard & Search not supported
High throughput Ingress & Egress
• New Bulk API Implementation geared for 1billion
record/day ingest
High-volume storage for AppCloud - reliable, highly-available & secure
BigObject

13. BigObject and SOQL
Why Constrained SOQL?
• #Field Audit Trail mandates by FieldHistoryType,
ParentId & CreatedDate, and in that order
• Custom BigObject can filter on ID only
Future: Custom Key Prefixes &
Secondary Indexes
• New design pattern around custom key prefixes that
requires thinking thru access patterns
• Enables complex & out of order filters
Data scale means highly targeted SOQL only

14. Introducing: Asynchronous SOQL
Based on Apache Hadoop, powered by Salesforce
Aggregation, Filtering of Across All Records
• SOQL-style queries across any object
• Works across SObject, BigObject and External
Objects
• Seamless relationships to SObjects extending the
customer data models
Exposed via RESTful API
• New async-query end-point to issues queries
• Capable Multiple parallel queries
• Directed ResultSet Targets
• Target field(s) in SObject, BigObject and External
Objects
Reliable, Resilient & Federated SOQL

15. Source Query
Anatomy of a Asynchronous SOQL
SOQL Source, Mapping and Object Destination
{
"query": "SELECT End_Time__c,Start_Time__c,Uber_Type__c,
Rider__r.FirstName, Rider__r.LastName, Rider__r.Email
FROM Rider_Record1__b WHERE Star_Rating__c = '5'",
"targetObject": “Rider_Reduced__b",
"targetFieldMap": {
"End_Time__c": "End_Time__c",
"Start_Time__c": "Start_Time__c",
"Uber_Type__c": ”Car_Type__c",
"Rider__r.FirstName": "First_Name__c",
"Rider__r.LastName": "Last_Name__c",
"Rider__r.Email": "Rider_Email__c"
}
}
Target Object
Field Mappings

16. Asynchronous SOQL
Support for aggregate functions:
count(field), avg(), sum(), more to follow
SOQL Syntax
group-by, like, having (coming Spring ‘16)
Where Clause
Comparison operators for TEXT and NUMBER fields only
=, !=, <, <=, >, >-, >=
Logical operators
AND, OR
Relationship Queries
Child-to-parent relationships are supported using the dot notation.
SELECT, WHERE and GROUP BY clauses Single-level Only
SOQL Coverage To Date

17. Introducing: Asynchronous SOQL
New Limits
• New query & result size limits model
• Number of Parallel queries
Future Enhancements include
• Apex driven SOQL queries supported in the future
• Additional grouping & aggregates – let us know!
Reliable, Resilient & Federated SOQL

18. 2: Data Reduction & Processing
SObjects
BigObjects
Wave Data Sets
External Objects
Files
Archive Objects
SObjects
BigObjects
Wave Data Sets
External Objects
Files
Archive Objects
Parallel Processing Jobs
Multi-tenancy Hadoop, resource
management, scheduling, job monitoring and
management
SOQL API and Apex
interface for data
filtering, grouping and
aggregates
Data Sources Data Processing Data Targets
Async SOQL

19. 3: Wave Driven Data Exploration, Insights & Analysis
Cloud Speed & Scale
Complete customer insights
across your business
Search-Based Query
Key-value-pair and inverted indexes for
speed & flexibility
Data Driven Conversation
Via desktop or mobile while fully
collaborative

20. 4: Data Driven Action on Insights
Fast Action on Your Insights
Complete customer insights across your business
Enrich force.com Objects
Apply insights to your core force.com entities
Intelligent Processes
Turn insights into action by driving business process with
new customer KPIs and metrics

21. Demo & Code Examples
Data Archive, Customer 360 & Reports & Dashboards with BigObject data

22. Active Pilots
Still accepting participants!

23. BigObject Pilot
Current - Future
VF and Lightning
List Views
- Related lists and SFX coming
Available Data Types
Number, Text, Datetime & Lookup
– Related Lists, Large Text field, JSON & System
API UX
Create today
- Full CRUD for MetaData; CRD for Data
Setup UX
View only now - full UX coming during 2016
2nd
PILOT
Winter
‘16

24. AsyncSOQL
New
PILOT
Winter
‘16
Filters
Added Having, Datetime filters
- Filters on Date Time Literals, Booleans, nulls,
multi-select picklists, ….
Relationships
1-level WHERE< SELECT & GROUPBY
– 2/3 level relationships, sub-selects,…..
Clauses
- Limit, OffSet, Group By, Type Of
Setup UX
View only now - full UX coming during 2016
Current - Future

25. Call To Action!
Still accepting participants!

26. Data
Archive
Engage!
BigObject
Async
SOQL
Engage in All Pilots
Each of these products have an active pilot, apply with
your AE today to participate.
Pilot participation is free!
Make your Voice Heard
BigObject Chatter Group
Twitter - find me at @jonbruce
Build Out Your Use Cases
Leverage our Implementation
Want your voice heard?

27. Appendix
Subtitle placeholder

28. Salesforce Shield
Subtitle placeholder

29. Now, You Can Enhance Record Retention Capabilities
Keep track of your data evolution and life cycle
3x20 FIELDS PER OBJECTFIELDS PER OBJECT
Out-of-the-Box Field Audit Trail
Applies to all editions: Contact Manager, Group, Professional, Enterprise, Performance, Unlimited,
Developer
SOQL
Bulk API

30. Maximize Auditability Without Sacrificing Performance
Retain archived field history data up to 10 years, independent of field history tracking
18
10
MONTHS
YEARS
SALESFORCE FIELD AUDIT TRAIL
1DAY
FIELD HISTORY
accounts
contacts leads
opportunities
cases
custom object
custom object
custom object
custom object
custom object
custom objectcustom object
inspection
warehouse inventory
position
job
review
badge
workstation
workstation
user story patient medications
budgets
expenses
members
points
transactions
OUT-OF-THE BOX CUSTOM POLICY
DATA ARCHIVE
bug
applicant
candidate

31. Field Audit Trail in a Nutshell
Single normalized data set for easier
query, storage and accessibility

32. Field Audit Trail - Long Range Road Map
New Field Types
Multi-select Picklists, Large Text Fields
Longer Retention Rates
10, 15 even 30 years
Wave Integration
Visualization for FIeld Audit Trail

33. thank y u

34. BigObject & Thunder (IoT)
Subtitle placeholder

35. Better Understand and Engage with your Customer
BigObjects
• Enriched customer profile - high-
volume data storage and
management for historical
customer data
• Self-service data curation – tools
to prepare needed for better
decision making
• Intelligent processes – turn
insights into action by driving
business process with new
customer KPIs and metrics
IoT Cloud
• Connect with Everything – connect
every device, website and app to
gather relevant data
• Build Smart Real-time Logic – use
data and insights to make smarter,
more personalized actions at IoT
scale
• Engage Proactively – use the power
of Salesforce to reach out to your
customers & employees 1:1
whereever they are