The document discusses forward-looking statements related to Salesforce.com, Inc., highlighting the risks and uncertainties associated with projections of future performance and product offerings. It outlines various factors that could impact financial results and emphasizes the importance of relying on currently available features for decision-making. Additionally, it covers the concept of platform events, their functionality, and integration capabilities within the Salesforce environment.

2. Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Go Social!
Salesforce Developers
Salesforce Developers
Salesforce Developers
The video will be posted to YouTube & the
webinar recap page (same URL as registration).This webinar is being recorded!
@salesforcedevs / #forcewebinar

4. Agenda
 What are Platform Events
 How do Platform Events work
 Platform Event Publishers
 Platform Event Subscribers
 Demo
 Roadmap
 Where to Next
 Q&A

5. What are Platform Events?

6. Trust & Security
Integrated
Customer Data
Developer Skills
User Experience
Identity Complex
Integrations
Open APIs
The Geology of IT
Service Marketing Sales
IoT
Commerce
Messaging
User
Experience
AI
Mobile
Chatbots
A Lot Goes Into Building Smart
and Engaging Experiences

7. API Services
Web Services
Security
Services
Customer
Data
Driver
Data
Geo
Location
Data
Billing
Data
Data
Services
A Complex Web of Systems
Power Engaging Experiences

8. Your IT system
integration
Customer Experience
IoT
Data
Science
Social
Mobile
Cloud
Trust &
Security
Customer
Data
Finding
Talent
User
Experience
Identity
Complex
Integrations
Open APIs
Point to Point Integration Slows Down
the Speed of Business

9. Integration is Real-Time with Events
Real-time integration with
any business process
Create a full 360 degree customer experience
Event-driven workflows to
augment your data
Deliver real-time actions based on
both internal and external triggers
Capture and act on millions
of streaming events
Add context to your CRM with IoT scale
Customers run business faster on an event-driven integration architecture

10. Real-Time Integration with Any Business Process
Enterprise message bus architecture supports streaming events at scale
Create bi-directional workflows
- Custom workflows using external and internal
services
Integrate faster with message bus architecture
- Decoupling apps, removing tight dependencies
- Move away from point to point integration.
Reliable flow of messages in and out of Salesforce
- Time-ordered immutable event log
- Replay events within a time window
META DATA CRM DATA
INTELLIGENCE BIG OBJECTS

11. Introducing Platform Event Objects
Automate workflows and build custom triggers based on Salesforce events
Introducing Event as a first class object in Salesforce
- Define events via Salesforce Setup
- Push event definitions in the MD API
Pub/Sub from internal and external web services
- Publish events through the API, Apex and Process Flows
- External apps can subscribe to events via public APIs
- Apex triggers and Process Flows can subscribe to events
Support heterogeneous payloads
- Define the event to support your needs
- Default Salesforce events will be available
- Business events, security events, change data events

12. Publishing
Publish to the message bus from internal or external apps
• Create the event through the Salesforce API
• REST, SOAP and Bulk API
• Create the event through Apex
• EventBus.publish() function
• Create the event from Process Flows
• Accessible like any other SObject
Salesforce Platform
App Cloud Message Bus
Publish
Publish

13. Subscribing
Subscribe to the message bus from internal or
external apps
• Subscription to published events internal and
external subscribers
• Apex Triggers on the event object act as
subscribers and custom logic can be
performed
• Process Builder Pilot consume events through
Process Builder Flows
• External apps can subscribe via a public API
(Bayeaux and CometD wire protocol)
Salesforce Platform
App Cloud Message Bus
Subscribe
Subscribe

14. Use Cases
Publish
Device
Trigger
Account
Object Publish
Subscribe
Kick off
Journey
EVENT BUS
PLATFORM
EVENTS
Metadata
Big
Objects
CRM Data
Artificial
Intelligence
Subscribe Mobile Alert
Subscribe Update Case
External
Trigger Publish
APP

15. Demo
Twitter and Slack Integration

16. Summer '17 (GA)
Custom Platform Events
API, Apex, Process Flow
Publishers
Apex Trigger Subscribers
External Publishers/Subscribers
Platform Events – Roadmap
Winter '18 (Dreamforce)
High Volume Events (Pilot)
Process Flow Subscribers
Standard Platform Events
Event Monitoring (Pilot)
Spring '18
High Volume Events (Beta)
Topic Filtering
Enhanced Admin Functions
Event Monitoring (Beta)

17. Where to Next?
 Platform Events Developer Guide
 http://bit.ly/Platform-Events-Summer-17
 Platform Events Blog Post
 http://bit.ly/Platform-Events-First-Impressions
 Platform Events Chatter Group
 Success Community – http://bit.ly/Platform-Events-Chatter-Group
 Platform Events Trailhead
 Platform Events Trailhead Unit – http://bit.ly/Platform-Event-Module
 Platform Events Trailhead Project – http://bit.ly/Platform-Event-Project