Join us to learn how you can seamlessly sync Salesforce with your on-premise business data, including sales data stored in SAP. Hear how a multinational corporation was able to leverage Salesforce Connect to maximize the business value of back-office data without data duplication and change management.

1. Ralf Schundelmeier
Director Product Management, Integration Products
rschundelmeier@salesforce.com
@CloudiusMaximus
Bringing Your Back Office Data
To Life with Salesforce Connect
Eugenio Roldan Romasanta, Cosentino

3. Forward-Looking Statements
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4. Eugenio Roldan
Romasanta
CRM Process Manager
Cosentino
Ralf Schundelmeier
Director, Product
Management
Salesforce

5. Integration is easy ….. Right?

6. Many customers are facing a set of challenges
around integrating data and processes between
Salesforce, SAP, Oracle and other Core Systems.
Raise your hand if:
Integration is a major Pain Point?
You use SAP as your ERP system?

7. Of CIOs say
Data integration tools are #1 pain
Source: Salesforce Research conducted July – August 2014 by an independent third-party Confirmit.
Sample Size = 564 respondents / 1,801 responses. Data shown is % of respondents.
48%

8. Enterprise Apps And Data Are (Still) Living In Silos

9. How can we better connect apps,
employees and customers?

10. I don’t integrate much …..
….. but when I do I use Salesforce Connect

11. Salesforce Connect – Virtual Data Integration
(formerly Lightning Connect)
Tightly connect any API-accessible data
source to Salesforce
Integrate in hours with point and click
tools and less code
Read/Write external data in real-time,
without copying data to Salesforce
Reports, Dashboards and Wave Trending
Connect multiple Salesforce instances
across your enterprise

12. External Objects store metadata of external API data structures
Sales Service Community Apps
Standard Objects Custom Objects External Objects
(Out of the box) (Build your own) (Connect externally)
Accounts
Contacts
Opportunities
Cases
Projects
Milestones
Timesheets
Budgets
Orders
Invoices
Benefits
… … …
Policies
API
API
API
API
</orders>
</invoices>
</benefits>
</policies>

13. Native Salesforce development features for External Objects
Sales Service Community Apps
External Objects
Read/Write
Search
Mobile
Reports
Dashboards
Wave Trending*
Compact Layouts
Page Layouts
Apex
Visualforce
SOQL
SOSL
Actions
Object Relationships
Labels
Field Sets
Links
Buttons
Orders Invoices Benefits Policies
Connected Salesforce Features
External data is referenced in
real-time only
Data is never stored in
Salesforce

14. 4 Integration Patterns for connecting external data sources
Sales Service Community Apps
External Objects
Orders Invoices Benefits Policies
Integration Patterns
1. Connect to OData APIs
2. Connect to other APIs
3. Connect to Salesforce
4. Connect via Middleware
Admins and developers
work hand in hand to
connect new data sources

15. Point and click integration into any OData API endpoint
Sales Service Community Apps
External Objects
Orders Invoices Benefits Policies
1. Connect to OData APIs
2. Connect to other APIs
3. Connect to Salesforce
4. Connect via Middleware
API
Open Data Protocol
Ecosystem
Supports OData 2.0 & 4.0
Integration Patterns

16. Write simple Apex Adapters to connect to any other APIs
Sales Service Community Apps
External Objects
Orders Invoices Benefits Policies
1. Connect to OData APIs
2. Connect to other APIs
3. Connect to Salesforce
4. Connect via Middleware
</api>
Apex Adapter
Framework
Connect to any
HTTP APIIntegration Patterns

17. Connect multiple Salesforce orgs across your business
Sales Service Community Apps
External Objects
Orders Invoices Benefits Policies
1. Connect to OData APIs
4. Connect via Middleware
3. Connect to Salesforce
2. Connect to other APIs
No-code integration between
Salesforce orgs
(Read-only today. Write
available in Pilot)
Integration Patterns

18. Connect to external data sources with Middleware or ESB
Sales Service Community Apps
External Objects
Orders Invoices Benefits Policies
1. Connect to OData APIs
2. Connect to other APIs
4. Connect via Middleware
3. Connect to Salesforce
Salesforce Connect
OData-ready Partners
Integration Patterns
Middleware
or ESB

19. There are Many Options to Integrate SAP…
Salesforce
3rd party
Integration Tools
SAP ECC
SAP HANA
Cloud Integration
SAP
NW PI
Direct
Integration
(via APIs)
Option1
Option2
Option3
Option4
• Cloud-based or on-prem
• Real-time, bi-directional process
integration (read /write)
• Real-time data integration or
batch jobs
• Graphical flows & mappings
• Centralized monitoring and
administration
• Pre-built adapters
Popular integration tools:
*
*

20. Middleware / Developer Toolkits / Data Loader
Call External
Service
Expose Custom
Service
Apex Callouts
Data
Replication
Rest
Service
Workflow
Data
Upload
Call External
Service
Data
Replication
Respond to
External Service
Data
Upload
Rest
Service
Outbound
Message
Confirm
Message
Data
Consume
Data
Produce
Topic
Publish
Topic
Subscribe
Continuations Canvas
Process OrchestrationDirect Via Web Services
ERP MDM
Industry
Solutions
CRMSCM
SAP Data ServicesNetweaver Gateway HANA Cloud Integration
SOAP Web Services API REST API Bulk API Streaming API OData
Cloud For
Customer
Example SAP Integration Architecture

21. Example Integration Scenarios Between Salesforce And SAP

22. Salesforce Connect - Create a Layer of Agile Apps Around Core
and Legacy Systems
Distributor
Management
Apps
Social
Products
HR Apps
Mobile AppsField Service Apps
Product Life Cycle
Management Apps
Inventory Management
Apps
Revenue Recognition
Apps
License Entitlement AppsLegacy

23. Eugenio Roldan
CRM Process Manager
eroldan@cosentino.com
@eroldanro

24.  7x Salesforce Certified
 2,5 years working on
Cosentino
 4 years experience
working in Salesforce
 6 years experience on
CRM and Enterprise
software
 +10 experience
Programing and IT
About me

25. About Cosentino
 Leading company in
innovative surfaces
 100% Spanish company
 +3600 employees
 +40 countries
 750$ Millions Sales 2015
 Silestone: leader of
natural quartz Surfaces
worldwide

26. General Integration Architecture
oData 2.0
On-Premise SAP
Servers

27. This is a Project Sales story using Salesforce and SAP…

28. The project Sales Manager is working on a great building deal

29. He needs to find a good Contractor for this Project….
… and this account should be
appropriately qualified and
have a healthy credit
status….

30. The Real Time Credit Information is on SAP but…
It is in Salesforce!

31. How is this possible?

32. No SOAP WS, no Outbound
Calls….
Just…
Salesforce Connect!
How is this possible? (II)

33. Now, it’s time to add items to this project…
 Master table of Materials on SAP
 +10.000 materials
 New materials every month
 Translated on several languages

34. You can replicate the whole Product database OR….
Success!!
Connect

35. How is this possible?
 Nightly scheduled job to sync
 Just the basic information
 VF Controller search on SAP
 Matching using Externals IDs
 Saving the materials into the Opp.

36. Next step , we need to request a price to send an offer…
 Very complex pricing model
 Dynamic price conditions
 Set up on SAP SD

37.  Visualforce + External
Objects
 ABAP Monitor
 Pricing Admins only work
with SAP
 Sales Reps only work
with SF
Using Salesforce Connect, we have an interface for pricing

38. What is the architecture for this business case?
BAPI’s
Connect

39.  External Lookup on
Opportunity Object
 Sales order is created in
SAP when project is
WON
 Invoices are appearing
magically!
OK! We won the deal! What about Invoicing?

40.  Complex sales scenarios
 Invoice Search with
But sometimes, invoices were created before the project …

41.  SAP BW for data
consolidation
 Nightly basis data replication
 ETL from SAP to BW
All Set! Project is closed and invoiced… Anything else?

42.  Look like Salesforce data
 Familiar interface of
Standard Salesforce
 Processing Time
Improvements
 10x Faster integration
time
 Simple Programing on
External Objects
 Very scalable
 Clear ROI
 Less ABAP Programming
 Less and easier APEX
programming
User Experience Fastest Integration Cost Savings
Main business benefits for Cosentino
Conclusion

43. Product Roadmap
Ralf Schundelmeier
Director Product Management

44. Salesforce Connect Roadmap
Recent Deliveries (Winter ‘17)
Long Term Roadmap
Coming Soon (Spring ’17)
• Reports and Dashboards for External Objects
• Custom Report Types (CRT) for External Objects
• Wave Trending Reports for External Objects
• Feed-based Page Layouts
• Salesforce Connector CRUD for Cross-Org Data Sharing
 Multi Currency / Picklists / Look Ups
• Highlights Panel and Custom Components (Console)
• Remote Change Tracking
• Workflow / Trigger support for External Objects
• Advanced Metadata Management for External Data Source
• Extended Sharing

45. Q & A

46. Interested in Integrations and Data Management?
Tuesday 1:00 PM Integrating Disparate Data Sources in a Heterogeneous World
Tuesday 1:00 PM Modern Architectures: Platforms for Innovation with Peter Coffee
Wednesday 8:30 AM IoT Cloud and Thunder: Building Technology for a Connected World
Wednesday 9:00 AM Coming Attractions: Change the Game with Event-Driven Computing on Salesforce
Wednesday 4:00 PM Explore data management strategy with Heroku: Postgres, Redis, Kafka & Connect
Thursday 9:00 AM IoT Cloud and AWS: Creating the End-to-End IoT Solution for Businesses
Friday 9:30 AM Bringing Your Back Office Data to Life with Salesforce Connect

47. Thank Y u