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Arabella David
Senior Director,
Developer Marketing
Salesforce
Mike Salem
Principal Solution
Engineer
Salesforce
Manage Massive Datasets with
Big Objects & Async SOQL
September 6, 2018 | 10:00 a.m. PDT
Jari Salomaa
Director of Product
Management
Salesforce
Ryan Schellack
Product Marketing
Manager
Salesforce
Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could
differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results
of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our
quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are
not currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.
Go Social!
Salesforce Developers
Salesforce Developers
Salesforce Developers
The video will be posted to YouTube & the
webinar recap page (same URL as registration).
This webinar is being recorded!
@salesforcedevs
Have Questions?
• Don’t wait until the end to ask your question!
– Technical support will answer questions starting now.
• Respect Q&A etiquette
– Please don’t repeat questions. The support team is working their
way down the queue.
• Stick around for live Q&A at the end
– Speakers will tackle more questions at the end, time-allowing
• Head to Developer Forums
– More questions? Visit developer.salesforce.com/forums
Agenda
• What are Big Objects?
• How to Create & Load a Big Object using Clicks or Code (Demo!)
• Key Use Cases & Design Patterns for Big Objects
• Using Async SOQL to Work with Big Data (Demo!)
• Where to Learn More
• Q&A
Today, Every Customer is Connected
Businesses must satisfy demand for personalized, intelligent experiences
More customers, more data, and more opportunities for innovation
More Data Moves to the Cloud Than Ever Before
Financial
Data
Social
Data
Health
Data
Web
Data
Location
Data
Your
Company
Key
Customer
Data
Businesses Must Capitalize on this Explosion of Data
Not every business is positioned to fully understand their customers
But Managing Massive Datasets Is Difficult
Maintaining a big data infrastructure
taxes resources and expenses
Challenges faced when tracking details on more data for longer periods of time
Integrating with big data is complex and
requires architectural expertise
Salesforce Big Objects
• Store and manage massive amounts of data on the Salesforce Platform
• Capture and manage data with the Salesforce Platform tools you love
• Run queries designed for consistent performance at scale
Store billions of records natively on the Lightning Platform
Bring in the Data You Need – At Scale
Ingest billions of records from multiple data sources using clicks or code
Big Object
Salesforce
Native Big
Data Storage
On-Prem
Systems
Legacy Data
Cloud Data
Non-CRM Data
Dataloader.io
Anypoint
Platform
Bulk API
3rd Party
ETL
Versatile Data Import Options
CRM Data
Async
SOQL
Create Big Objects with Clicks, Not Code
• Create and configure Big Objects from scratch in three simple steps
• Quickly define a data index without needing to use the Metadata API
• Easily set field permissions and access controls before populating with data
Rapidly structure Big Objects using a declarative setup flow
Now on AppExchange!
Demo!
Creating a Big Object and Loading it with External Data
Big Object Use Cases: Data Enriches Your Business
Enhance Customer 360
Maintain a long-term view
of user activity for analysis
or compliance
Retain historical data
without sacrificing
performance
Auditing & Tracking Historical Archive
Extend your Salesforce data
model for a more complete
view of your customer
Async SOQL
• Leverage the same familiar syntax as
standard SOQL
• Query against millions or billions of
records
• Build more complex queries and
ensure successful completion
Efficiently query large amounts of your Salesforce data
Async SOQL Tames Big Data
Effectively wrangle large datasets with standard Salesforce tools
Big
Objects
Custom Object
Working Dataset
Custom & Standard
Objects
Apache Pig
Managed Compute Engine
Async SOQL
Filters Aggregations
Joins
Massively
Parallel
Big Data
Processing
Reduce and Deploy with Async SOQL
Create a working dataset with coarse aggregations
Big Object
Full Dataset
Custom Object
Working Dataset
100’s of Millions 100,000’s
Query and Filter with Async SOQL
Create and act on working datasets with filtering
Big Object
Full Dataset
Custom Object
Working Dataset
1,000s
100s of
Millions
Einstein Analytics
Connector
Reports
Dashboards
Flows
Related Lists
Lightning Platform
Surface Big Objects in a Community
Allow partners and customers to interact with Big Objects
Big Object
Full Dataset
1,000s
100s of
Millions
Demo!
Using Async SOQL to create a working dataset from a Big Object
Big Objects Make Salesforce Big Data Simple
Big Objects is:
• Easier to deploy and maintain than a 3rd party
Big Data infrastructure
• Secure by design, managed by Salesforce’s
leading security team
• Queried and manipulated with familiar Platform
tooling
• Cost-effective and infinitely scalable
Take on large data volumes with the tools you already have
Salesforce Big Objects
Separate MSA
Big Data Storage Requirements
MapReduce Jobs
Hadoop Clusters
Data Security
Salesforce Integration
3rd Party Infrastructure
Where To Go From Here
Big Objects Sessions at Dreamforce
Opportunities to engage customers, partners, developers, and more
Platform Breakout
Developer Theater
Title: Go Big! Store and Query Billions of Records in Salesforce with Big
Objects
Abstract: The value of data is increasing almost as much as the sheer
amount of data available. Businesses need to capitalize on their data to
succeed, but storing so much information at scale isn't always easy. See how
Salesforce empowers big data storage at scale, all on the Lightning Platform.
Learn how to architect Big Objects and deploy them for your business.
Title: Develop Apps at Big Data Scale with Big Objects & Async SOQL
Abstract: Big Objects represents an entirely new paradigm for storage on
the Salesforce Platform. Come join this session to learn what Big Objects
means for app dev, and how you can use new query techniques like Async
SOQL to manipulate data at scale. Meet the Big Objects engineering team,
learn about the architecture, and hear how businesses and partners are
utilizing Big Objects today.
• 40 minute session
• What Big Objects
can do for your
business
• 20 minute session
• How developers
can build on Big
Objects + Async
SOQL
Learn how to manage big data natively on Salesforce
Get Started with Big Objects Today!
Earn the Big Objects badge on Trailhead
Learn the basics of Big Objects and Async
SOQL
Get the Declarative Builder Component
Install the Big Object Creator from
AppExchange
Developer Documentation and SFDX Plug-In
Learn how to create Big Objects with code & SFDX
Developer Keynote
Thursday, September 27 1:00 PT
Bookmark and watch
In person & online
salesforce.com/dreamforce
Survey
Your feedback is crucial to the success of our
webinar programs. Please fill out the survey at
the end of the webinar. Thank you!
Q & A
Try Trailhead: trailhead.salesforce.com
Join the conversation: @salesforcedevs
Manage Massive Datasets with  Big Objects & Async SOQL

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Manage Massive Datasets with Big Objects & Async SOQL

  • 1. Arabella David Senior Director, Developer Marketing Salesforce Mike Salem Principal Solution Engineer Salesforce Manage Massive Datasets with Big Objects & Async SOQL September 6, 2018 | 10:00 a.m. PDT Jari Salomaa Director of Product Management Salesforce Ryan Schellack Product Marketing Manager Salesforce
  • 2. Forward-Looking Statement Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Go Social! Salesforce Developers Salesforce Developers Salesforce Developers The video will be posted to YouTube & the webinar recap page (same URL as registration). This webinar is being recorded! @salesforcedevs
  • 4. Have Questions? • Don’t wait until the end to ask your question! – Technical support will answer questions starting now. • Respect Q&A etiquette – Please don’t repeat questions. The support team is working their way down the queue. • Stick around for live Q&A at the end – Speakers will tackle more questions at the end, time-allowing • Head to Developer Forums – More questions? Visit developer.salesforce.com/forums
  • 5. Agenda • What are Big Objects? • How to Create & Load a Big Object using Clicks or Code (Demo!) • Key Use Cases & Design Patterns for Big Objects • Using Async SOQL to Work with Big Data (Demo!) • Where to Learn More • Q&A
  • 6. Today, Every Customer is Connected Businesses must satisfy demand for personalized, intelligent experiences
  • 7. More customers, more data, and more opportunities for innovation More Data Moves to the Cloud Than Ever Before Financial Data Social Data Health Data Web Data Location Data
  • 8. Your Company Key Customer Data Businesses Must Capitalize on this Explosion of Data Not every business is positioned to fully understand their customers
  • 9. But Managing Massive Datasets Is Difficult Maintaining a big data infrastructure taxes resources and expenses Challenges faced when tracking details on more data for longer periods of time Integrating with big data is complex and requires architectural expertise
  • 10. Salesforce Big Objects • Store and manage massive amounts of data on the Salesforce Platform • Capture and manage data with the Salesforce Platform tools you love • Run queries designed for consistent performance at scale Store billions of records natively on the Lightning Platform
  • 11. Bring in the Data You Need – At Scale Ingest billions of records from multiple data sources using clicks or code Big Object Salesforce Native Big Data Storage On-Prem Systems Legacy Data Cloud Data Non-CRM Data Dataloader.io Anypoint Platform Bulk API 3rd Party ETL Versatile Data Import Options CRM Data Async SOQL
  • 12. Create Big Objects with Clicks, Not Code • Create and configure Big Objects from scratch in three simple steps • Quickly define a data index without needing to use the Metadata API • Easily set field permissions and access controls before populating with data Rapidly structure Big Objects using a declarative setup flow Now on AppExchange!
  • 13. Demo! Creating a Big Object and Loading it with External Data
  • 14. Big Object Use Cases: Data Enriches Your Business Enhance Customer 360 Maintain a long-term view of user activity for analysis or compliance Retain historical data without sacrificing performance Auditing & Tracking Historical Archive Extend your Salesforce data model for a more complete view of your customer
  • 15. Async SOQL • Leverage the same familiar syntax as standard SOQL • Query against millions or billions of records • Build more complex queries and ensure successful completion Efficiently query large amounts of your Salesforce data
  • 16. Async SOQL Tames Big Data Effectively wrangle large datasets with standard Salesforce tools Big Objects Custom Object Working Dataset Custom & Standard Objects Apache Pig Managed Compute Engine Async SOQL Filters Aggregations Joins Massively Parallel Big Data Processing
  • 17. Reduce and Deploy with Async SOQL Create a working dataset with coarse aggregations Big Object Full Dataset Custom Object Working Dataset 100’s of Millions 100,000’s
  • 18. Query and Filter with Async SOQL Create and act on working datasets with filtering Big Object Full Dataset Custom Object Working Dataset 1,000s 100s of Millions Einstein Analytics Connector Reports Dashboards Flows Related Lists Lightning Platform
  • 19. Surface Big Objects in a Community Allow partners and customers to interact with Big Objects Big Object Full Dataset 1,000s 100s of Millions
  • 20. Demo! Using Async SOQL to create a working dataset from a Big Object
  • 21. Big Objects Make Salesforce Big Data Simple Big Objects is: • Easier to deploy and maintain than a 3rd party Big Data infrastructure • Secure by design, managed by Salesforce’s leading security team • Queried and manipulated with familiar Platform tooling • Cost-effective and infinitely scalable Take on large data volumes with the tools you already have Salesforce Big Objects Separate MSA Big Data Storage Requirements MapReduce Jobs Hadoop Clusters Data Security Salesforce Integration 3rd Party Infrastructure
  • 22. Where To Go From Here
  • 23. Big Objects Sessions at Dreamforce Opportunities to engage customers, partners, developers, and more Platform Breakout Developer Theater Title: Go Big! Store and Query Billions of Records in Salesforce with Big Objects Abstract: The value of data is increasing almost as much as the sheer amount of data available. Businesses need to capitalize on their data to succeed, but storing so much information at scale isn't always easy. See how Salesforce empowers big data storage at scale, all on the Lightning Platform. Learn how to architect Big Objects and deploy them for your business. Title: Develop Apps at Big Data Scale with Big Objects & Async SOQL Abstract: Big Objects represents an entirely new paradigm for storage on the Salesforce Platform. Come join this session to learn what Big Objects means for app dev, and how you can use new query techniques like Async SOQL to manipulate data at scale. Meet the Big Objects engineering team, learn about the architecture, and hear how businesses and partners are utilizing Big Objects today. • 40 minute session • What Big Objects can do for your business • 20 minute session • How developers can build on Big Objects + Async SOQL
  • 24. Learn how to manage big data natively on Salesforce Get Started with Big Objects Today! Earn the Big Objects badge on Trailhead Learn the basics of Big Objects and Async SOQL Get the Declarative Builder Component Install the Big Object Creator from AppExchange Developer Documentation and SFDX Plug-In Learn how to create Big Objects with code & SFDX
  • 25. Developer Keynote Thursday, September 27 1:00 PT Bookmark and watch In person & online salesforce.com/dreamforce
  • 26. Survey Your feedback is crucial to the success of our webinar programs. Please fill out the survey at the end of the webinar. Thank you!
  • 27. Q & A Try Trailhead: trailhead.salesforce.com Join the conversation: @salesforcedevs