This poster analyzes EastEnders posters that promoted a storyline about who killed Lucy Beale. The first poster depicts mysterious half faces of suspects against a dark background, conveying an untold secret. It uses blunt facial expressions to depict uncanny characters. The second poster is more simplistic but still dark, using white writing to attract viewers and a shadowy location to set an intense atmosphere. Lighting picks out characters who may be involved in or suspicious of the killing. The Hollyoaks posters analyze storylines about lives changing through fire and an unhappy wedding. In the first, characters' facial expressions show different effects of the storyline through guilt, pain and eyes looking in different directions. Dates and the studio logo

2. Eastenders

3. EastEnders poster
analysis
This is a poster from the recent storyline of who killed Lucy
Beale . This poster is shown to have a mysterious background of
a dark shadow , as it shows half faces of the characters that
could be the killer on top shown at the top of the poster to
suggest an untold secret . This is conveyed by the use of the blunt
facial expressions shown on the characters faces to determine
uncanny personalities within this storyline. The image below is
an image of the eyes of Lucy Beale , the variation of half the
faces of the characters on the top of the posters and image of
lucy beales eyes reviews an artistic way on presenting the story
though her eyes.
The faded mist –
To creates a classic horror
genre aspect of the hand
slide across the window
which gives the audience an
uncanny atmosphere .
The positioning of
the photos
determines the
rule of thirds are
in place

4. EastEnders poster
analysis 2
However in this EastEnders poster it differs to the one shown
before. As this one is more simplistic ,however still contains
the darkness of the storyline, because of the shadow around
the area that the killing had commenced around. The use of
white writing on the mast head attracts the viewers towards
the storyline , as the colour can signify a momentous moment
in the soap.
The use of the drop shadow on the masthead creates the
masthead to have intense feel to not only the poster but the
storyline.
Drop shadow on the masthead-
The drop shadow on the
masthead seems to blend in
with the portrayal of the
corruption of the storyline of a
murder investigation ,which
unlocks the darkness of the
soap.
The shadow of the
location creates a
intensed atmosphere
within the poster.
The light shining on the characters
shows the pin point of the characters .
The use of lighting suggests that
these are the characters involved in
the storyline that could be the
susceptive killer of the storyline.

5. Hollyoaks –

6. Hollyoak poster analysis
This poster conveys an altercation between fire as
it is shown through the fiery image on the poster.
We can emphasis that the characters placed in the
posters have relation to the fire such as either
being involved or an victim of the fire. Overall this
image conveys that the lives of these people will
change through this storyline . However this poster
connotes to different expressions through the
characters faces such as guilt and pain, in particular
through the eyes. The eyes are shown in different
directions which determines the different effects of
the storylines .
The tagline designates that ‘That
week will change Hollyoaks
forever’ . This determines that a
change within the soap ,possibly a
loss of a character or characters,
which could change the outcome
of the soap in the long term.
The date displayed on the
poster of Friday 5th November
and onwards determines the
importance of the start of that
week as it is the only week
that is highlighted .
The institution logo is shown on
the poster . This tells the audience
what channel is the soap is on to
create awareness for the storyline.

7. Hollyoaks poster analysis 2
The imagery of this poster shows a
couple getting ready to wed . However it
is shown by the use of dark atmosphere
that the outcome of the poster is
unpleasant . The facial expressions
shown are to have sadness in their eyes
which determines the outcome of the
storyline is emotive. Concluding in the
use of black clothing and a church which
signifies death.
The institution logo is shown to
be red , the use of red emphasises
death shown through the poster .
As red can symbolise the blood of
possible death in the storyline.
The tagline is also highlighted in red
which also with the theme of death
and pain.
The date is shown to be close to Halloween which
determines the reasoning for the date . Therefore
showing the seasonal aspect of the storyline.