The Evil Dead is classified as a horror film with elements of thriller and fantasy. Its opening scene grabs the audience's attention by introducing characters and chasing a young female character who is kidnapped and burned alive by her father. The target audience is primarily male adults aged 25-45, though it may appeal to younger viewers, and would be in socioeconomic classes C1 and C2. The opening uses a linear narrative structure to trap the main character in an isolated forest and barn setting portrayed with dark, blue lighting to build tension.