The document analyzes a poster for the TV show Hollyoaks. It notes that the red aura around the characters could symbolize danger, damnation, or that the characters are in peril. The tagline suggests one character will drastically change the show. The date informs viewers when to watch for the coming twists. The logo and attractive female characters are intended to draw in viewers.

1. Poster Analysis and
magazine analysis
By Jake De Costa

2. Hollyoaks
The characters in the poster have a somewhat fiery red aura around them. This could
arguably be a reference to hell, each character could be damned because of the ‘evil’
deed they may have done. Or it could be that each character is a warning to the viewer,
the red used could be a reference to the danger each character poses to the others on
the show. However, the characters could be in a position of danger themselves as the
fire used in the poster could be that the characters are at risk and do not have long to
live in the series.
The tagline potentially
suggests that one of the
characters in the poster
“change Hollyoaks forever”.
The characters in the poster
will be the individuals to inflict
the change or they will be the
cause of it. The tagline is also
a warning to the viewers, this
is due to the word change
which in turn prepares the
viewer for a storm arising in
the soap opera.
The date is standard in informing the audience when the
“change” will be coming. However, it is significant as it
ensures the audience when to watch the series for the
new twists and turns.
The logo is easily visible for
the viewer of this poster. The
logo has been printed bold in
order to reveal the television
company behind the soap.
The three female
characters are
centered in the
poster, they are also
seen to be visibly
attractive which
therefore inflicts the
“Male gaze” (Laura
Mulvey).

3. Student poster: Terna Jogo
The eye dent is clearly
seen with a red
background to
symbolize that blood will
be spilt in the coming
soap opera. The colour
backdrop of the eye dent
is scribbled which may
also connote the coming
death being very messy.
However, the use of the
black font is a feature
which is not very clearly
seen.
The tagline is in colour scheme with
the poster which symbolizes the
somewhat bloodiness of the soap
opera.
The characters in the poster have been enlarged so they are the focus of attention, as
the viewer of the poster is instantly drawn to the way the characters look. Both have a
light white outlay which almost depicts the girls as being a angel. However, the red font
suggests that something is going to happen in the soap opera where violence will arise.
The dawn look on both of the females faces suggest they are not capture the “male gaze”
but rather a empowerment to females
The logo is very visible, with its colour being a
turquoise, it is set apart from the colour of the red
“bloody” look.
The social media
inputted into the
poster reveals the
intent to branch
out to a wider
audience. This
enables the soap
opera to also
attain a younger
audience.
The date is easily
seen below the
tagline. This tells
audiences when
the murder will be
on the screens of
the audiences.