The document analyzes the layout and design of two double page spreads from magazines. For the first spread: The main image is of an attractive female pop star. Key design elements include a large title at the top left, bright colors, and informal language aimed at young readers. The goal is to engage and absorb readers through surveillance of news and personal identity. For the second spread: The main image shows a casual young indie musician. Design prioritizes a large central image and title to attract attention. Color scheme and informal tone aim to engage readers through diversion and surveillance of news. The genre focuses on music over physical appearance.

1. Daniela Rodella – 29/11/2013
ANALYSIS OF DOUBLE PAGE SPREAD:

2. Daniela Rodella – 29/11/2013
1)
Images: the picture shows a beautiful and attractive woman. Her hair is tied up
and she wears a lot of make up. She’s staring at the camera, at the audience,
with a serious facial expression: she’s looking at us; she’s talking to us. The
woman shows beauty, elegance and youth. Actually the genre of music that is
represented is probably pop music. You can understand it also looking at the
innocence and the simplicity, the naturalness and clarity of her face.
Positioning: there’s the big title at the top left, where there’s the optical
centre: the spot the eye hits first on page. It is used as a focal point, an
orientation centre for placing elements in the layout. The medium shot is
positioned on the right page, on the second point of the page the reader hits,
and it has to attract the audience. The interesting thing is the presence of
some phrases in first person, which make the reader more absorbed.
Font styles and text sizes: the title is huge and the colours used are all bright
and eye catching: fuchsia, black and white are perfect for a pop music
magazine: they are the same colours I will use for my magazine.
Language, tone and register: the language and the register are informal.
Actually the magazine is addressed to young people. I think an informal
register makes the magazine more interesting and attractive because it uses
our language as if it’s talking directly to us. The tone is engaging and absorbing,

3. Daniela Rodella – 29/11/2013
especially looking at the masthead, which gives us some information about
something that we don’t know and that makes us curious.
Uses and gratification:
-Surveillance: because we want to know what’s going on.
- Personal identity: looking at the image which shows a beautiful and attractive
woman, audience wants to imitate her. In this magazine the woman is
represented in relation to the feminist theory of Laura Mulvey and the
stereotypes, in which women are represented to give pleasure to men.
2)
Images: the main photograph shows a young girl, who is wearing an orange
and red t-shirt. She has blond and green hair and she has a piercing and some
necklaces. She doesn’t wear make-up and probably the genre of music
represented is indie: the girl is in a casual and relaxed posture and looking at
her face, it shows carefree.
Positioning: the main photograph is on the right page and it’s a big medium
shot, because it has to attract the attention of the reader. Following the
movement of the audience’s eye, in the optical centre, which is the first point
the eye hits, there’s the big title that makes the reader curious and
absorbed.There’s also a phrase in first person in the middle of the left page to
make the audience more interested in reading the article.
Font styles and text sizes: the colours most used are red, yellow, black, white
and orange. There are some images that has connotation to describe what the
images are and also the text is been shown little in black but it is shown in a
good informative way to talk about the topic on the magazine.
Language, tone and register: the language and the register of the magazine
are informal because the target audience is young guys. The tone is engaging:
the title consists actually of a question that makes the reader interested.

4. Daniela Rodella – 29/11/2013
Uses and gratification:
-Diversion: the magazine uses media to distract you from your life.
-Surveillance: the reader wants to find out what’s going on.
The image is rejecting the stereotype of Mulvey’s view. The genre is not
interesting in appearance but only in music.