The document discusses two types of readers and R&B artists. Type 1 readers passively accept what they see while Type 2 readers actively challenge and create new things. There are also two types of R&B artists - those who focus on exposing their skin and sexuality, and those who take a softer approach focusing on their music. The document then discusses the author's R&B magazine concept which aims to empower readers and feature artists who encourage fans to create their own music. The magazine uses unconventional lighting and layout to attract sophisticated readers and features an artist who writes her own songs.

1. Kristy Lai

2.  R&B is considered as a rather mainstream type of
genre that appeals to a lot young adults and
teenagers (C2-E).
 There are 2 types of readers
 Type 1: Readers are usually rather passive
audience (hypodermic model, right side of the
model) whom blinding accept facts or the things
they see.
 They will not challenge what has being given to
them.
 Are usually Achievers in the VAL type

3.  Type 2: Whom are active and are willing to
challenge songs, movie are being given. (Left
side of the hypodermic model)
 They are willing to give their own options and not
just blindly accepting what is being given to them
 There are willing to create new products, e.g.
write own songs (Gaunlette’s making and doing
culture)
 Have a higher income bracket than type 1
 Are rather sophisticated in terms of thoughts
 Are experiencers in the VAL type, whom are
willing to try and to explore new items

4.  In typical R&B magazines, woman are being
objectified and are posing in a rather sultry
way.
 They use rather dark colour schemes such as
black, blue, dark red, etc. R&B tends to
have a rather dark image
 Fonts that are being use are considered
as rather “Retro” type and also quote bold,
which is used to attract the attention of
audience.

5.  The lighting that being used on magazines
are considered rather dark tone (loop
lighting) to create enigma and a rather
dramatic feeling.
 The cover-line of the magazine is usually
about an exclusive interview or news about a
certain artist or group that is related to the
cover artist.

6.  There are 2 types of R&B artists with different portrayals,
one focuses mainly on the portrayal of women
 Type 1: The artist shows and exposes a lot of her skin
during album jacket photo shoots or interviews.  the
consumers would rather focus on the photos instead of
the song’s quality itself.
 The songs they produce surround the theme of sex, love,
etc.
 The beat or style of song would have a distinctive and
additive beat to it to attract the audience’s attention.
 The dances or music video representation usual shows of
the artist dancing sultry and in a rather sensual way
Windship’s notion of complicity hoping to gain more
audience and hoping to earn praise.

7.  The artist would take a rather soft and mellow
approach.
 The artist does not show a lot of skin, and changes
the attention to their voice and the music they are
singing.
 The songs they sing are not as upbeat as the
mainstream R&B songs that are in the market
 Audience vary from year to year, therefore if the artist
does not have a breakthrough song; they would most
likely not succeeded in the music industry.
 The songs they sing still surrounds the theme of love,
but sometimes may sing about other perspective and
just about have fun or to party around.

8.  My magazine is a R&B and inspirational
magazine.
 My primary audience is the income bracket of
B2- C2, while my secondary audience C2-E.
 The colour scheme of my magazine does
follow the usually colour scheme of having
dark colours. (Blue and black)

9.  The cover page shows an photo of a new cover artist-
Angela Evans
 The lighting that is being used is loop lighting, which
is a rather uncommon type of lighting that is being
used other magazines use high key lighting which
exposes the artist’s face clearly I wanted to create
enigma and to build hype to attract the audience’s
attention.
 Angela is dress in a rather modest outfit which does
not reveal a lot of her skin
 She has a serious facial expression and her head is
being slightly up suggests an idea of her
confidence and strong-willed against the
convention/ideology of her being passive and being
looked as a object  Gauntlett’s empowered woman

10.  A medium shot of her suggest an idea the
audience does not know her well known to know
what she is about and what she is going to bring
out to the audience
 I did not state what is going to be in the
magazine and instead just wrote the names of
featured artist at the back of Angela’s photo
instead of the traditional cover-line that all
magazines use to attract attention
 I wanted my audience to actually think and
discover what is going to be inside the magazine
instead of me stating what is going to be on it

12.  The contents page states what is going to be in the
magazine
 As my target audience is for a rather sophisticated
audience, I added elements of tips on creating music
or writing songs for the audience to learn how to and
not just to blindly accept and listen to pop/r&b
songs Gauntlett’s making and doing culture
 I also wanted to audience to engage in the process of
them choosing what they wanted to see on the next
issue of the magazine instead of us choosing are
on the right side of the hypothermic model.
 My audience are rather active and engaging than
other audiences.

14.  Angela Evans is a new artist that writes and produces
her own songs challenges what is available on the
market by making her own
 She encourages her fans and supporters to step out
of their comfort zone and to try doing music
themselves
 Artists usually do not encourage fans to try making
their own products, but just to blindly asking them to
accept it.
 Her theme of her songs is to lift the hearts of her
fans and to give her fans strength to try new things
 She produces her own album and is in-charge of the
whole process of her album very uncommon as only
a few artists do so as there are a team of people to
help them do that

15.  For the layout of my magazine. I decided to
divide the text and the photos of my magazine
into half as it is easier of my readers to read it.
 It is a common way to do so, but the content of
my article gives readers a deeper understanding
of the artist’s style of music and also a deeper
understanding of her own personal self.
 The tone of the interview is in a rather causal
tone and light-hearted, hoping readers to feel
more comfortable and personal when reader it
usually a formal tone is used during interviews

17.  I used a rather bold font to attract the
attention of the audience.
 I stuck with the house style of my magazine
throughout my production. (font and colour)
 I added a bar code onto my cover page.
 I also added a price and issue onto the front
cover.
 I put the usernames of different social media
sites I used on my magazine to interact with
fans.)

18.  For my contents page and double page
spread, on the bottom of my magazine, I
added the date, magazine name, issue, page
number and website address to make it as
realistic as possible.
 However, the words are not aligned and some
parts are not tidy enough.
 I also tried putting lines are separators to
divide text into different sections.

19.  Overall I think I did a decent job in completing
the whole magazine and tried my best in creating
a magazine typed like production.
 The part where I could have done better is to
stick to the original ideas of my product as I have
changed a bit of my production to adapt to the
circumstances of my production
 My cover page shot was original a medium long
shot, but due to some editing issues, I had to cut
the photo a bit in order to make the photo
presentable

20.  The layout of my magazine is a bit messy in
terms of the layout of my cover page
 Everything looks squashed up
 I should have also put some text on the right
side of my magazine instead of putting it in
just one page.
 I should have also used more people as my
models to make my magazine more
interesting.

21.  VIBE magazine is distributed by interMedia partners
 The genre of the magazine surrounds the theme of
hip-hop, rap and R&B.
 The audience they aim for is from ages 18-34
 However, the content they produce and the style of
layout is similar to my produce.
 They take also a darker approach in terms of the
color of the layout.
 They also took a similar approach in terms of
marketing and distributing their product through
online distribution
 They used social media sites such as facebook and
twitter to interact and socialise with fans.