Explaining Ads
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This document contains summaries of 3 advertisements. The first is a Doritos ad featuring a mermaid eating Doritos to entertain viewers and promote the snack. The second summarizes a TV series trailer for "Nowhere Boys" that leaves viewers curious about the sci-fi story. The third summarizes a BBC Radio event ad that tries to attract music fans by promoting performances from stars like Taylor Swift and Foo Fighters.
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![Aims/Objectives:
■ This advert makes the people gain interest on eating the food product and the food
company [Doritos] shows that everybody can eat their product, even a mermaid can.
How have they advert?
Doritos made the ad to get people interested in the product and they did it in a way
that keeps people entertained during the advert.They also use MaleGaze because
they showed the mermaid.
Target Audience:
The target audience for this advert are the people who like to eat fast food.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The documentary uses editing techniques like overlaying old footage with music and voiceovers to explain and exaggerate stories from the 1960s when mod culture was prominent. It shows what it meant to be a mod through these scenes. Similarly, the film "Born to be Wild" edits text and credits over footage and displays headlines from the time when mods were seen as unfamiliar. Another documentary called "This is a Modern World" also overlays the screen with text and images that come together to form the recognizable Fred Perry logo, making it seem like an authoritative source. Proper editing with titles, credits, and logos helps make documentaries more engaging and professional.
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The document discusses two public health campaign adverts - one for healthy eating and one for clean water.
For the healthy eating advert, camera techniques like close-ups of fruits are used to appeal to audiences. It features characters exercising in a park to illustrate an active lifestyle. Sound of food preparation is included.
The clean water advert uses various shots of the speaker and glasses of water. It features the speaker in a room decorated in light colors to represent water. Background music and sounds of water are incorporated.
Both adverts aim to promote healthy lifestyles to audiences like children and everyone respectively. Effective techniques like different shots and sounds are used to engage audiences on the health topics.
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Caleb Bradham created Pepsi-Cola in the late 1890s as a refreshment drink for his pharmacy customers in North Carolina. It grew in popularity and he founded the Pepsi-Cola Company in 1902 to market it more widely. Over the decades, Pepsi changed its logo 10 times to keep the brand modern. In 2010, Pepsi launched the "Refresh Everything" campaign to promote a new logo, encouraging people to submit ideas on its website for community projects that Pepsi would fund. The campaign aimed to show Pepsi's philanthropic side. In Australia, Pepsi's "Hit Refresh" campaign involved a scavenger hunt across cities to find "Pepsi buttons" and win prize cards, with clues posted
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Presentation1
Caleb Bradham created Pepsi-Cola in the late 1890s as a refreshment drink for his pharmacy customers in North Carolina. It grew in popularity and he started a company to market it more widely. Over 100 years later, Pepsi launched new marketing campaigns around the world to promote a new logo design. In the US, the "Refresh Everything" project funded ideas submitted on their website, while in Australia people searched cities for "Pepsi buttons" to win money, with clues provided on websites and social media. Both campaigns aimed to increase awareness of the new logo through an online presence and engaging activities.
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The purpose of music videos
Music videos first emerged in 1975 with Queen's "Bohemian Rhapsody" and helped promote the band as innovative. Since then, music videos have become an important way for musicians to promote their music, brand, and assert themselves in the industry. Music videos can help both artists and directors gain popularity and build their representation. Mainstream artists tend to have high production value videos featuring elements like choreography, narratives, and locations to appeal to broad audiences, while independent artists have more freedom to portray themselves and may find audiences through online platforms. Successful artists earn royalties from their music being played or their videos being watched through various media outlets.
What is the purpose of a music video
The document discusses the main purposes of music videos, which include promoting the artist to gain more recognition and a larger fan base, showing off the artist's appearance and style to influence fans, and including the artist or label's name/logo to build connections and popularity within the label. Having an effective music video can help increase album sales by giving audiences insight into the song and artist that can inspire them.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Explaining Ads
- 2. Aims/Objectives: ■ This advert makes the people gain interest on eating the food product and the food company [Doritos] shows that everybody can eat their product, even a mermaid can. How have they advert? Doritos made the ad to get people interested in the product and they did it in a way that keeps people entertained during the advert.They also use MaleGaze because they showed the mermaid. Target Audience: The target audience for this advert are the people who like to eat fast food.
- 3. Call to Action: This advert makes people get interested on throwing Doritos to the ocean when fishing or doing some other work in the ocean, that why this advert was banned, because it shows pollution on it. ■ How have Doritos tried to hook the audience into the advert? This advert shows comedy by simply showing two people in the little boat fishing and throwing Doritos into the ocean and suddenly it appears a Mermaid and that makes the advertisement more enthusiastic and more entertaining.
- 4. NOWHERE BOYS Tv series advert - SeriesTrailer https://youtu.be/YxPc2eJE_4k
- 5. Aims/Objectives: This advert make people stay curious about the series that is coming out because they shows little teasers about what is going to be the series about How have they advert? They made this advertisement to show to the viewer what is the story of the series that is going premiere. Target Audience: This advertisement is made to call people (teenagers/adults) to watch the series.
- 6. Call to action: This advertisement makes the viewer go and watch the series. How have they tried to hook the audience in? They made a trailer to give a “little taste” of what is the story of this series about and to make the people feel curious about it. How successful went the Nowhere Boys series:An 80-minute feature-length movie based on the show, titled Nowhere Boys:The Book of Shadows, premiered in selected Australian movie theatres on 1 January 2016.A third series of Nowhere Boys, titled Two Moons Rising, started airing in 2016 with a new cast and characters, replacing the original cast members.The fourth and final series, titled Battle For Negative Space, started airing on 3 December 2018.
- 7. GET SET FOR RADIO 1'S BIG WEEKEND 2015! Event Advert https://youtu.be/mI9530RSR6g
- 8. Aims/Objectives: Make people go to the event. Make people get interest about the event by using Star Power. 5 Seconds of Summer How have they advert? They used Star Power on the advert by using some music artists names such as Florence the Machine, Taylor Swift and Foo Fighters They have shown how people reacted to the others events. Target Audience: Teenagers and music lovers people.
- 9. Call to action: Make people get interest and make them go the BBC Radio 1’s BigWeekend 2015. ■ How have they tried to hook the audience in? They have used star-power by showing, in this advert, most of the famous singers/bands that were going to act on the BBC Radio 1’s BigWeekend 2015. They have shown various people reaction and they were all happy and interested in the concert.