This radio advertisement from Pizza Hut during the World Cup follows some typical conventions like an energetic voiceover using persuasive language, but defies others by not explicitly naming the brand. It begins with a parody news segment to catch listeners off guard before launching into a football match-style commentary promoting "a real soccer ball and four cans of pepsi for free." The ad aims to associate Pizza Hut with football to attract fans during matches but relies only on the phone number at the end to indicate the brand, assuming recognition.