NME is a music magazine published in the UK that focuses on genres like rock, indie, alternative, and pop-rock. It has been published weekly since 1952 and targets readers aged 25 who are interested in music. The magazine covers news and stories about bands, artists, and the music industry. It attracts its target audience through coverage of popular artists like Rihanna and Dizzie Rascal while maintaining a consistent style and layout across issues.

1. Analysis of magazine front covers
Cover 1.NME Sept 2009
Dizzie Rascal Edition

2. THE MASTHEAD
FRONT COVER ANALYSIS
is big and bold THE HEADER is simple and
so that it stands clearly visible to
out. audience in black and
white
USE OF A FLASH-
THE SELL
(offering
LINES/COVER LINES
something extra
to T.A)
THE MAIN IMAGE is of
BACKGROUND is a famous rapper who
colourful and the audience might
graffiti which admire or aspire to
reflects what sort be like
of people this is
for. THE MAIN COVER LINE
USE OF A PULL
QUOTE
THE FOOTER
RULE OF
THIRDS/THE LEFT Barcode-
THIRD date/issue/price

3. TARGET AUDIENCE OF THIS MAGAZINE
METHODS USED TO ATTRACT THIS TARGET
AUDIENCE ARE:
NME is a music magazine that focuses on genres such
as rock, indie, alternative and pop-rock. The
magazine is published by IPC Media and Time
Warner. The average age of the NME readers is 25
years old, and it’s audience is 70% male and 30%
female. The target audience is people interested in
particular types of music. The magazine currently
costs around £2.50/£3.00 – which is quite average for
a magazine but this is a lot more than what othefr
magazines cost so the target audience will be
lower/mid middle class as they earn enough money
to purchase several issues and be a full time reader.
NME tend to ignore particular ‘rules’ when it comes to
layout and design. For instance, most issues of the
magazine ignore the rule of thirds on cover; they
feature unjustified lines and there is a strong similarity
in layout and design of covers. Every week the
contents page conforms to a very similar layout and is
always on the right face. They use these fonts and
colours to create a unity throughout the magazine so
that it sticks together well – this is known as the house
Possible example of a target audience style.

4. STRETCH AND CHALLENGE
WHO PUBLISHES THE
MAGAZINE? - IPC
Media(Time
Inc.)HOW MANY
SALES DOES IT
MAKE? – NME has NME is a music magazine that
made millions of focuses on genres such as rock,
sales however indie, alternative and pop-rock.
sales were dropping, The typical contents in this
and by the mid magazine are to inform people
1980s. about what's going on in the
The first issue music world and behind the
was published on 7 March curtains. The bands/artists that it
1952 – so this magazine has currently features are bands such
been published for a long as: rihanna, dizzie rascal, lada
time, 60 years. Circulation of gaga and many more. The
the magazine has fallen target audience is usually
continuously since 2003. At focused on people interested in
its peak in the 1960s, NME indie/rock and also people who
sold 230,000 copies per can afford it so anymore above
week.

5. MORE DETAILED RESEARCH INTO NME
MAGAZINE

6. • The statistics for readers of NME are:
• Male - 73% The New Musical Express, popularly
• Female - 27% known by the initialism NME, is
• Average Age - 25 a music publication in the United
• ABC1 73% Kingdom, published weekly since
• Target Market Men 17-30 March 1952. It started as a music
• They are entertainment enthusiasts newspaper, and gradually moved
with 80% of NME readers feel that toward a magazine format during the
music is an important part of their 1980s, changing from newsprint in 1998.
lives. It was the first British paper to include a
• 49% specially choose to listen to live singles chart, in the 14 November 1952
bands in studio and 52% are edition. In the 1970s it became the
interested in taking a musical best-selling British music newspaper.
course/qualification. During the period 1972 to 1976 it was
• Almost half (49%) have been particularly associated with gonz
reading NME for at least 3 years with journalism, then became closely
84% think the magazine gives them associated with punk rock.
what they want, spending an An online version of NME - NME.COM,
average of 46 minutes reading each was launched in 1996. It is now the
issue. world's biggest standalone music site,
• They are good with technology 93% with over 7 million users per month.
own a computer with 96% have
access to the Internet.