2. THE HEADER- this is here to
THE MASTHEAD-this is used to tell us FRONT COVER ANALYSIS tell the audience what they feel
is the most important part of the
the name of the magazine which is magazine which in this case is
NME (which stands for New Musical the “16 Page Autumn Store
Express), NME is also quite a clever Special” which suggests that
title as it sounds like “enemy” which they are going to talk about
gives us a hint about the genre of the news that is going to happen in
magazine and that it wont focus on the autumn.
classical or formal music, and will
focus more on the hip-hop or rock THE SELL LINES/COVER
genres of music. LINES- in the case of this
magazine the cover lines are
mainly listing bands that are
USE OF A FLASH-this is used to add
talked about within the magazine
an important bit of information to the
but this can change depending
front cover that may of otherwise been
on the genre of the magazine.
missed by the other cover lines.
THE MAIN IMAGE- on this cover
the main image dominates the
BACKGROUND- the background on page, the theme of the magazine
this cover is very bright and is fun and joy and this them is
colourful which backs up the theme enforced by the main image, as
of fun and joy which gives a positive you can see his expression is with
perception to the reader of the a large grin on his face and his
magazine if they have never read it stance is very active and free.
before.
THE MAIN COVER LINE- Here
USE OF A PULL QUOTE- the the main cover line is just
quote that has been pulled out anchoring the main image in case
from the magazine is “I’m any of the viewers are unsure as
spreading joy around the world, to who the person is, as the
man!” this enforces the joy theme magazine targets quite a wide
to the magazine and also tells us range of people and some may
where the theme originates from, not be familiar with his music.
as it is Dizzee Rascals aim to
spread joy, and so they do it BARCODE/DATE/PRICE- the
through a colourful, happy theme. barcode is put on the magazine as it
is needed to sell it in the shops. The
date is put on the magazine to tell
RULE OF THIRDS/THE LEFT THIRD- the reader what weeks magazine
this has been used to spread the they are reading, as it is a weekly
information around the page. The magazine. The price is obviously
main image is usually placed in the needed so that the customer knows
centre and overlaps in to the left and how much the magazine costs.
right thirds, and the other elements
such as coverlines are found in the left THE FOOTER-this is used to just
and right thirds. inform the viewer on other articles
within the magazine and other
artists that will be spoke about.
3. TARGET AUDIENCE OF THIS MAGAZINE
They attract their target
Male: 66%
audience by:
Female 34%
Median age: 23
Student 35%
ABC1: 61%
Circulation: 23,924
Readership:
289,000
NME readers are
obsessed with
music and use
NME to keep up to
date with music
and music culture.
4. STRETCH AND CHALLENGE
ACTIVITY-
USE THE HYPERLINK FOR DIRECT ACCESS TO NME
HTTP://WWW.NME.COM/MAGAZINE
NME magazine is
published by IPC
media and sells
over 25 million
global readers
every month.
NME, is a music The genre of music that
publication found the magazine is aimed at
worldwide, that has been is indie music with bands
published weekly since such as Kasabian and
March 1952. It started as Yeah Yeah Yeah found in
a music newspaper, and it.
gradually moved toward a
magazine format during
the 1980s, changing from
newsprint in 1998.
5. IPC
With more than 60 iconic media brands, IPC
creates content for multiple platforms, across
print, online, mobile, tablets and events. As the
UK's leading consumer magazine publisher we
engage with 26m UK adults - almost two thirds
of UK women and 42% of UK men. Our award
winning portfolio of websites reaches over 25
million users globally every month.
