IPC Inspire is a publishing company that owns 38 brands covering interests like country life, shooting, equestrian, marine, music and cycling. Their magazines have a total weekly circulation of 38 million copies across 15 countries. Bauer Media is a division of the large privately owned Bauer Media Group, which owns over 300 magazine titles and various online, TV and radio properties employing over 6,400 people worldwide. Q magazine is a music publication featuring Katy Perry on the cover, hoping to appeal to her large fanbase. The layout includes the masthead, a centerfold image of Perry in a provocative pose, cover lines previewing stories inside, and pricing indicating it is a higher-quality magazine.

2. MUSIC
KEY STATS Not surprisingly the NME audience are
Male: 70% completely obsessed by music.
Female 30% Reader research has demonstrated that
Median age: 25 they rely on the editorial and the ads to keep
Student 35% them up to date with new music. This
ABC1: 57% knowledge then makes them the authority in
Circulation: 29,020 music in their peer group
Readership: 266,000
NME.com Unique Users: 1,996,458
The NME audience have a strong
relationship with NME and
completely trust the brand:
- “I can trust it”
“NME IS DAMN HONEST”-NME - “Its full of facts that we
reader. should all know but don’t
BUT we do now thanks to
NME”
INFLUENTIAL & IN THE KNOW
The NME audience are very influential in
their social circles and are twice as likely as
the average to be the first amongst their
friends to know what is going on

3. IPC INSPIRE is the publishing company
IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum
of interests and includes famous names from Country Life and The Field to Nuts and
NME.
There genres include:
• COUNTRY
• SHOOTING
• EQUESTRIAN
• MARINE
• SPORT
• MEN'S LIFESTYLE
• MUSIC
• CYCLING
• DECANTER
• PHOTOGRAPHY

4. The masthead NME is large, bold
and red, however parts of the main
picture covers some of the It has free poster’s and
masthead. This tell you that this prizes you can win Smaller picture. This
magazine Is well- known and is makes the magazine a
recognised. bit more interesting
which will attract the
readers
This is targeted for music
lovers. The magazine has
done this by the big bold
writing of ‘muse’. Which This magazine
will draws readers in includes all the
conventions of a
Clear picture of the band. front cover including:
• Masthead
• Cover line
• Eyebrows
• Barcode
• Storylines
This magazine is colourful • Adverts
and has snippets telling • Main image
something’s that is in the
magazine

6. The Bauer Media Group (Bauer Verlagsgruppe) is a large German publishing company based in Hamburg.
Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing
Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well
as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s
consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group
employs some 6,400 people.
Bauer Media owns more than eighty influential media brands spanning a wide range of
interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and
Q
“Our business is built on millions of personal relationships with engaged readers and listeners.
We connect audiences with compelling content, whenever, wherever, and however they want.
Our unique insight allows us to work closely with our customers to develop innovative solutions
that create a difference to their business”.
The UK’s most influential brands

8. Big masthead of Main image as Katy
Q in white Perry. Because Katy
surrounded by Perry is a very popular
red. It is on the pop/rock artist it would
left hand side. appeal to her fans. She
This tell you the is in the centre of the
magazine is page and her body is
very well known posed in a very sexual
way. This would also
appeal to the male
gender
Quotes from Katy
Perry
Cover lines.
Gives you a
preview of
what is going Bar code with price
to be inside and date. £4.50 tells
the magazine you the magazine is
for a higher class
because it is quite
expensive for a
magazine and it is of a
high quality