Sara McGranaghan Front Covers Vibe is a bi-monthly magazine which is sold in the USA; it targets more of a mainstream audience unlike NME, mainly a young audience who follow the hip-hop and RNB culture. Vibe is known for the unique and creative designs of the magazine and the repeated use of using the RNB star Mary J Blidge as the cover star. This will appeal to the target audience because the readers of the magazine are likely to be big fans of her. The magazine includes featured segments such as the back page list 20 questions, a celebrity gossip column and profiles of up-and-coming celebrities. There is also models featured frequently throughout the magazine and many clothing brands that are linked to or created by hip-hop celebrities are associated with the magazine. Both of these will encourage young people who are fans of this particular genre of music to purchase the magazine. The use of colour appeals to the target audience also as the black and white image over the light blue background creates a very modern look forthe magazine. The layout of this cover is quite plain which is very effective as the cover star standsout well and overall the magazine looks more eye-catching. The masthead is in sans-serif which isquite an informal font which relates to the young audience which the magazine targets. It is verylarge which means it stands out well and it is the only font on the magazine in white so the title isvery clear. On the right side of the magazine there is a list of celebrities that the readers will be fansof, this is giving them a hint of what is included in the magazine so that they will purchase it to readthe articles. Rihanna & Chris has been wrote in large bold font in the corner of the magazine, theseare both very famous and as they are a famous couple that are in the lime light a lot more peopleare likely to buy the magazine.The target audience has also been reflected through the main image which is of a very popular RNBartist Rihanna that has a main fan base of young people. This will encourage them to buy it as seeinga star that they are big fans of they will want to read an article about her. The rule of thirds has beenused here as she is placed slightly to the left leaving space for article headlines down the right side ofthe cover. Although this is very basic it is extremely effective and the magazine looks veryprofessional and set out well.Finally, in the bottom right corner there is a website for the magazine and considering the magazineis targeting a younger audience in comparison to NME this is important as it is this age range inwhich use the internet more and are much more technically advanced.
Sara McGranaghan The New Musical Express or more commonly known as NME is a music magazine which is published weekly in the UK. It started as a newspaper in 1952 when it was first published and gradually moved towards a magazine format in the 1980s. The magazine is mainly associated with punk or rock and targets an audience which prefer this genre of music. Unlike Vibe, NME targets more of an older group of people in comparison to the younger generation as these are the people who are more likely to be into the music that the magazine is based around. The house style of the magazine is more compact than Vibe; there is a bright blue background which allows the masthead and cover stories which are in red to be very eye-catching. The band a name of Muse and the Artic Monkeys are in red allowing them to stand out and as these are famous bands it will draw attention to the magazine. There is a variety of fonts on the front making itseem informal and the use of sans-serif font re enforces this. The colours used contrast much morethan Vibe which seems more punk which is the effect the magazine is going for. The magazine is a‘Green Day Exclusive’ who is a popular band and this will encourage the target audience to purchaseit. Also, in a large white font is the name ‘BILLIE JOE’ who is an American rock musician and the leadguitarist of green day. There is a quote from him which is quite intriguing and people that are fans ofhim would want to buy the magazine in order to read more about what he has to say.Guttenberg’s design principle has been used because the cover star is slightly moved to the rightwhich gives the cover balance and leaves room to put the masthead and other cover lines to the leftof the magazine. The main image is of Billie Joe who will appeal to the target audience because he isan extremely popular musician with people that are fans of rock and punk music therefore thesepeople will be encouraged to purchase the magazine.We can see that the magazine is popular as the cover star is partly in front of the masthead and asthe magazine has 5 million users per month it is understandable that the editor does not think that ithas to be as noticeable. Also, because the magazine always uses the same masthead it is easilyrecognised and the fact it is red means it stands out amongst the blue background.
Sara McGranaghanBoth of these magazines are extremely different as they have completely different target audiences.The NME uses vibrant colours which contrast against each other to represent the genre of music themagazine is based around. A very punk effect is created by the use of colour on this magazine andthis is what would attract the target audience to it. Whereas, on Vibe softer colours are used whichmix in well with each other and looks very modern. Vibe magazine looks more glamorous whichrepresents the world of RNB and hip-hop and appeals to the younger generation.The cover stars are both very different too as Rihanna on Vibe magazine is portrayed to look veryglamorous which is the look that the magazine seems to go for. She is a popular RNB star so thisgoes well with the theme of the magazine whilst NME has used a rock musician with tattoos andblack spiked hair, showing that this magazine is based around a completely different genre.Vibe is a much plainer magazine than NME and has less cover lines and tag lines, NME is verycompact and looks very busy which emphasises the wild side to punk and rock music whilst Vibeseems much more elegant.