Cycling has financial and health benefits over driving. It costs 16 cents to travel one mile by bike but 15 cents by car. Encouraging alternative transportation like cycling can help address challenges cities face from automobile dependency and congestion. Gamification apps and smart bicycles can promote cycling culture and economic benefits of over 7 billion euros in Europe. In Copenhagen, cyclists generate more retail revenue than car drivers and make up 75% of transportation.

1. One mile on a bike gains 16 cents.
One mile on a car costs 15 cents,
Stefan Gössling

2. 5 TOUGHEST CHALLENGES
Tomorrow‘s Cities Face

3. Transportation

4. Transportation Challenges
 Urban Transportation at the Crossroads
 Automobile Dependency
 Congestion
 Mitigating Congestion
 The Urban Transit Challenge
- Dr. Jean-Paul Rodrigue

5. POTENTIAL ?
Increasing alternate modes of transport!

6. 513 BN € ECONOMIC VALUE 28-EU
CYCLING

7. 7,300 M Socio- economic gain by complete network of 28 Cycle Super Highways
2.8 3.1
19
10
12.6
Internal rate of return for larger investments in infrastructure (%)
In Copenhagen (DKK)
Estimated Executed

8. 1 mile of a protected Bike
Lane is 100x cheaper than
1 mile of Roadway.

9. Space taken by
60 people

10. Cost of Parking space
100 €
1,000 €
3,000 €3,000 €
8,000 €
16,000 €
Surface Parking Sheltered Parking Garage Parking
Bicycle Car

11. 286 MIO USER TARGET GROUP EU
What is the attitude of people towards cycling?

12. 75% share of Copenhageners cycle throughout the year
28% of all families with 2 children have a cargo bike. Of all households with a cargo bike, 17%
have one in place of a car.
0% 10% 20% 30% 40% 50% 60%
Speed
Praktical
Healthy
Cheaper
Pleasant, nice way to start the day
New job/relocation
Environmental friendly
Reasons for travelling from work/education

13. Cyclists are potential customers of the city (Copenhagen)
15.4 15.3
11
6.8
0
2
4
6
8
10
12
14
16
18
Bicycle Car Walking Public
transport
Revenue in shops and supermarkets by mode of transport
(DKK billion per year)

14. "Smart bike sharing is the fastest
growing technology platform of all
time, edging out iTunes, iOS,
Android and Facebook."
Ryan Croft

15. “Don’t ask what you can do for cycling, but what cycling can do for you.”
Thiemann-Linden

16. URBAN PLANNING MEASURES

17. That extra bit of motivation
… to promote a healthy environment

18. Smart cycling App for Smart cities
What is a Smart city?

19. Smart cycling App for Smart cities
What is a Smart cycling App?
App
Download
Cycling KMs
Collect
Challenges
Fulfill
Rewards
win

20. Partners
HEALTH
INSURANCE
CITIES
EMPLOY
-ERS
BRANDS
&
RETAIL

21. Gamification
Tools Catalogue
For better performance
Target customer
Approach
Smart bicycle
promotion

22. Gamification
•69% of Parents play
•75% of Youngsters play
•40% of players are women
•Every fourth player is older than 50 years
(Entertainment Software Association; JIM Studie; Statista)
Skills
Challenges

23. Gamification
Challenges Misson Battle Scoreboard

24. Gamification
Tools Catalogue
For better performance
Target Customer
Approach
Smart bicycle
promotion

25. Target Customer Approach
Communication Push Notifications Service point

26. Gamification
Tools Catalogue
For better performance
Target customer
Approach
Smart bicycle
promotion

27. Smart Bicycle Promotion
Geographic Information
System

28. Kontakt
RADBONUS
Shikha Salla Mohanraj
+49(0) 221 177 32 99 - 0
info@radbonus.com
Radbonus UG
Im Mediapark 5
50670 Köln
https://radbonus.com/
https://twitter.com/radbonus?lang=en
https://www.facebook.com/radbonus/
https://www.linkedin.com/company/radbonus/