The document describes types of data analysis: univariate (one variable), bivariate (two variables), and multivariate (more than two variables), emphasizing the differences in complexity and relationships among variables. It highlights the purpose of multivariate analysis, which is to explore interdependencies and relationships among multiple variables, useful in various fields including economics and psychology. Techniques discussed include principal components analysis (PCA) and factor analysis (FA), focusing on data reduction and covariate relationships.