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6 Core Elements of Permission-
    Based Email Marketing

                             DJ Waldow
                 Director of Community
                       Blue Sky Factory
                    October 13, 2010 @ 2PM ET
18 minutes of content. Ready?


                                #bsfwebinar
Answers To Most
 Frequently Asked Questions


Yes. Next week.
Of course! #bsfwebinar, @blueskyfactory, @djwaldow
Google “DJ Waldow” and/or “Blue Sky Factory”




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Helping to make you a better email marketer

                                     #bsfwebinar
more!
    audience!
    delivery!
    opens!
    actions!
    metrics!
                #bsfwebinar
6 Core Elements of Permission-
    Based Email Marketing

1.Permission
2.Privacy
3.Reputation
4.Preferences
5.Expectations
6.Compliance
                          #bsfwebinar
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                   #bsfwebinar
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                        #bsfwebinar
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                       #bsfwebinar
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                  #bsfwebinar
6 Core Elements of Permission-
    Based Email Marketing

1.Permission
2.Privacy
3.Reputation
4.Preferences
5.Expectations
6.Compliance
                          #bsfwebinar
Photo Credits

Slide #7: kkbb
Slide #8: theredproject
Slide #9: yoko69
Slide #10: Retail Email Unsubscribe Benchmark Study
2010 (PDF)
Slide #11: elaws
Slide #12: danobrienmuzyka


           All Flickr Creative Commons unless otherwise noted.   #bsfwebinar
The floor is yours for the next 11 minutes


                                       #bsfwebinar
DJ Waldow
                 Director of Community
                       Blue Sky Factory
Download eBook




                                 #bsfwebinar

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Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing

  • 1. 6 Core Elements of Permission- Based Email Marketing DJ Waldow Director of Community Blue Sky Factory October 13, 2010 @ 2PM ET
  • 2. 18 minutes of content. Ready? #bsfwebinar
  • 3. Answers To Most Frequently Asked Questions Yes. Next week. Of course! #bsfwebinar, @blueskyfactory, @djwaldow Google “DJ Waldow” and/or “Blue Sky Factory” #bsfwebinar
  • 4. Helping to make you a better email marketer #bsfwebinar
  • 5. more! audience! delivery! opens! actions! metrics! #bsfwebinar
  • 6. 6 Core Elements of Permission- Based Email Marketing 1.Permission 2.Privacy 3.Reputation 4.Preferences 5.Expectations 6.Compliance #bsfwebinar
  • 7. is si on Perm 1. #bsfwebinar
  • 8. riva cy 2 .P #bsfwebinar
  • 9. ta ti on ep u 3 .R #bsfwebinar
  • 10. e nc es r ef er 4 .P #bsfwebinar
  • 11. i on s e ct at 5 .E xp #bsfwebinar
  • 12. li an ce om p 6.C #bsfwebinar
  • 13. 6 Core Elements of Permission- Based Email Marketing 1.Permission 2.Privacy 3.Reputation 4.Preferences 5.Expectations 6.Compliance #bsfwebinar
  • 14. Photo Credits Slide #7: kkbb Slide #8: theredproject Slide #9: yoko69 Slide #10: Retail Email Unsubscribe Benchmark Study 2010 (PDF) Slide #11: elaws Slide #12: danobrienmuzyka All Flickr Creative Commons unless otherwise noted. #bsfwebinar
  • 15. The floor is yours for the next 11 minutes #bsfwebinar
  • 16. DJ Waldow Director of Community Blue Sky Factory Download eBook #bsfwebinar

Editor's Notes

  1. *Ask *Opt In
  2. *Say it. Mean it. Honor it. *Don't sell email addy
  3. *Domain/IP - RP reputation *Hard to shake good (bad) reputation
  4. *Pref Center *Opt down, opt out (Groupon unsub)
  5. *What, when, frequency
  6. *CAN-SPAM = Can Spam *Link to CAN-SPAM ... but talk about main tenants