The document discusses creating a perfect customer experience through an integrated approach combining social media, thought leadership, and online service design. It provides an example of a customer named Dave who has a positive experience engaging with a brand across various online and in-store touchpoints, becoming an advocate. This level of engagement can provide significant lifetime value from repeat purchases and referrals. The document advocates designing customer experiences and touchpoints based on understanding lifetime value and how experiences compare to competitors. It also discusses developing thought leadership by integrating brand essence with innovation and delivering insights through strategic communications across channels designed for dialogue. Finally, it addresses whether social media represents hype or hope for businesses.
This document provides guidance on developing a social media strategy. It discusses why a social media strategy is important, what it should include, and how to develop it. A social media strategy should describe the current state, objectives for social media use, and a roadmap. Developing the strategy involves assessing current activities, creating a vision, roadmapping next steps, and launching the strategy. The document also includes an appendix with questions to assess a company's "corporate active listening" abilities.
Greater Miami Jewish Federation - Social Media PresentationGeorgianne Brown
The document discusses how social media is important for businesses and provides recommendations for setting up a social media presence. It recommends setting up profiles and pages on key social media sites like LinkedIn, Facebook, Twitter, YouTube and having a company blog. It also discusses how to engage audiences on these channels and integrate social media with other online and offline efforts. Tracking engagement and results is important to measure the impact of social media activities.
“The role of the CIO as a business leader is to drive
business value. It is imperative that CIOs leverage
social networks and create actionable knowledge.”
Digital Channel Business Plan Overview 23 11 09Cargotec
This document introduces the role and purpose of a Digital Channel Business Plan. It defines a Digital Channel Business Plan as an actionable document that outlines an organization's future vision for its digital channels and a development roadmap. The summary develops a Digital Channel Business Plan in four phases: analyzing the current state, defining a vision and target state, developing a roadmap and execution plan, and executing the roadmap. It explains that a Digital Channel Business Plan provides value by integrating an organization's strategy with user needs and available technologies to guide digital channel development.
This presentation was given at the KM Singapore conference in Singapore on 15 Aug 09. I introduced a governance cycle and presented 4 key areas of governance: information organisation, publishing, collaboration and apps.
The document discusses creating a perfect customer experience through an integrated approach combining social media, thought leadership, and online service design. It provides an example of a customer named Dave who has a positive experience engaging with a brand across various online and in-store touchpoints, becoming an advocate. This level of engagement can provide significant lifetime value from repeat purchases and referrals. The document advocates designing customer experiences and touchpoints based on understanding lifetime value and how experiences compare to competitors. It also discusses developing thought leadership by integrating brand essence with innovation and delivering insights through strategic communications across channels designed for dialogue. Finally, it addresses whether social media represents hype or hope for businesses.
This document provides guidance on developing a social media strategy. It discusses why a social media strategy is important, what it should include, and how to develop it. A social media strategy should describe the current state, objectives for social media use, and a roadmap. Developing the strategy involves assessing current activities, creating a vision, roadmapping next steps, and launching the strategy. The document also includes an appendix with questions to assess a company's "corporate active listening" abilities.
Greater Miami Jewish Federation - Social Media PresentationGeorgianne Brown
The document discusses how social media is important for businesses and provides recommendations for setting up a social media presence. It recommends setting up profiles and pages on key social media sites like LinkedIn, Facebook, Twitter, YouTube and having a company blog. It also discusses how to engage audiences on these channels and integrate social media with other online and offline efforts. Tracking engagement and results is important to measure the impact of social media activities.
“The role of the CIO as a business leader is to drive
business value. It is imperative that CIOs leverage
social networks and create actionable knowledge.”
Digital Channel Business Plan Overview 23 11 09Cargotec
This document introduces the role and purpose of a Digital Channel Business Plan. It defines a Digital Channel Business Plan as an actionable document that outlines an organization's future vision for its digital channels and a development roadmap. The summary develops a Digital Channel Business Plan in four phases: analyzing the current state, defining a vision and target state, developing a roadmap and execution plan, and executing the roadmap. It explains that a Digital Channel Business Plan provides value by integrating an organization's strategy with user needs and available technologies to guide digital channel development.
This presentation was given at the KM Singapore conference in Singapore on 15 Aug 09. I introduced a governance cycle and presented 4 key areas of governance: information organisation, publishing, collaboration and apps.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
The Social Facade - Integrating Social Media into Internal Processes and Cult...Our Social Times
This document discusses integrating social media into internal business processes and culture. It argues that many companies have separate external and internal social strategies that do not align, leading to mismatches. An integrated social strategy uses social networks and tools internally to better share knowledge, collaborate on projects, and improve customer service, while also using external networks and communities to more deeply engage customers. The key is engaging customers and partners in the right places and channels for their needs. Implementing an effective internal social strategy requires addressing cultural challenges and gaining support from senior management.
Instant Impact - tools to transform your team Purple Vision
Purple Vision presented with client UBS (United Bible Societies) at IoFTech14 on 19 May 2014.
The presentation called - Instant Impact offered insight into some of the tools tips and tricks which can be used to make you more efficient, and effective at work.
This document discusses integrated engagement strategies and how they involve balancing content, involvement, and acquisition. It provides examples of how different companies emphasize different elements. Content is the core for some, while involvement or acquisition may be more important for others. The key is finding the right balance of these elements based on your business objectives and audience. Interactive elements can boost the impact of content. Rewards and incentives are also discussed as ways to improve involvement and acquisition. Overall an integrated strategy focuses on creating an ongoing cycle of interactions between the brand and audience.
This document discusses how SharePoint can be used to create customized and engaging websites for law firms. It provides examples of how SharePoint enables features like attorney profiles, thought leadership marketing, customizable search, and attorney microsites. The document contains use cases and statistics on the importance of these features for law firm websites, such as 90% of general counsel claiming attorney bios are the most important part. It also describes how SharePoint allows for HTML5 themes, faceted search, media libraries and more.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
Better User Experience through Personalisation in DrupalDavid Peterson
This document discusses personalization and how it can be implemented in Drupal. It defines personalization as automatically adapting a website to better meet the needs of each individual visitor. It recommends using web experience management, real-time input, and recommendations to drive personalization. Both explicit personalization using profile fields and taxonomy, and implicit personalization using adaptive learning from visitor patterns and behaviors are described. Commerce examples like product recommendations and abandoned cart reminders are provided. The document also notes that while Drupal supports explicit personalization well, additional modules can help it also do implicit personalization through activities like segmentation and event tracking.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
The document provides guidance on how to design a social business environment for adoption. It recommends first understanding company objectives, user needs and key scenarios. Then to design for the key characteristics identified while expressing the purpose, calls to action, motivation and examples. The activity flow and structure should be defined to support ease of use. Content and interactions should be seeded with balanced company and user examples. Common pitfalls to avoid include one-way broadcasting, over-branding and over-structuring. The design health should be periodically checked to ensure usability and that objectives are being met.
This document summarizes a market research project on LinkedIn. It includes a review of LinkedIn's history, insights into user demographics and behaviors, an analysis of customer needs and expectations, a comparison to competitors, and a SWOT analysis. New feature ideas are also proposed, including professional subnetworks and a video component to allow video resumes, testimonials, and advertisements.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
From Content and Collection to Context and ConnectionDave Pollard
The document discusses knowledge management (KM) and outlines a workshop on making KM more effective. It describes the evolution from KM 1.0 to KM 2.0, focusing more on context and connection rather than just content and collection. The workshop covers developing a KM framework, getting buy-in, and overcoming obstacles to implementing KM programs. It also discusses the evolving role of information professionals and new innovations in KM.
SharePoint & Social Computing PresentationBrendon Ford
This document discusses how social computing and Web 2.0 technologies are changing business and how enterprises should adapt. It notes that younger employees who have grown up with these technologies will expect to use them at work. The document outlines challenges around information sharing and collaboration in traditional enterprise systems and how approaches like blogs, wikis, and social networking features can help by making knowledge sharing more open, voluntary and rewarding. It advocates that enterprises adopt these kinds of Enterprise 2.0 approaches to engage employees, simplify collaboration and improve knowledge discovery.
Moving from Collaboration Pilot to Successful ImplementationChristian Buckley
One of the most common SharePoint and Office 365 failures is deploying the platform without a pilot. The collaboration pilot is an essential step for any enterprise deployment – and there are most definitely “best practices” you should consider.
Presentation given by Beezy Chief Evangelist and 6-time Microsoft MVP Christian Buckley walking through a repeatable process for running successful collaboration pilots, from management buy-in through to customer adoption planning.
The Fundamentals of Digital EngagementReading Room
The document discusses five key challenges facing digital professionals in 2014: 1) Understanding audiences as their behaviors change with new technologies, 2) Developing a coherent digital strategy, 3) Giving content a life beyond websites, 4) Becoming adept at multi-channel engagement as audiences move seamlessly across platforms, and 5) Evolving from digital owners to digital leaders that can collaborate across organizations. It provides examples and advice for addressing each challenge, such as using editorial calendars, creating shareable content, integrating customer touchpoints, and developing engagement frameworks.
Using Social Intelligence to Help Shape Customer Relationships & Drive ROIMzinga
The document discusses how social intelligence and analytics can help companies shape customer relationships and drive ROI. It provides an overview of Mzinga, a company that offers social software, services, and analytics. Mzinga's solution analyzes social interactions and behaviors on their platform to derive intelligence about customers, which can then be used to monitor experience, engage customers, and measure the impact on business results. Specific use cases discussed include using analytics to enable customer growth and optimization opportunities.
The document discusses customer relationship management (CRM) systems and their benefits for nonprofits. It explains that CRM systems allow organizations to track interactions with various stakeholders like donors, volunteers, clients, and staff. This helps organizations build and leverage relationships over time. The document provides an overview of what to include in a CRM system and examples. It also discusses how to choose a CRM tool and get started with utilizing the database.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
This document discusses how to hire an effective inbound marketing agency. It outlines 11 habits of highly effective inbound agencies, including offering the right services, having a clearly defined delivery process, conducting a goal-oriented sales process, maintaining an optimized website, presenting compelling case studies, showcasing specific areas of focus, teaching and training the client's internal team, having in-house capabilities or trusted partners, possessing strong project management skills, placing an emphasis on measurement, and valuing transparency. The document provides questions to ask prospective agencies to determine if they demonstrate these important habits.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
The Social Facade - Integrating Social Media into Internal Processes and Cult...Our Social Times
This document discusses integrating social media into internal business processes and culture. It argues that many companies have separate external and internal social strategies that do not align, leading to mismatches. An integrated social strategy uses social networks and tools internally to better share knowledge, collaborate on projects, and improve customer service, while also using external networks and communities to more deeply engage customers. The key is engaging customers and partners in the right places and channels for their needs. Implementing an effective internal social strategy requires addressing cultural challenges and gaining support from senior management.
Instant Impact - tools to transform your team Purple Vision
Purple Vision presented with client UBS (United Bible Societies) at IoFTech14 on 19 May 2014.
The presentation called - Instant Impact offered insight into some of the tools tips and tricks which can be used to make you more efficient, and effective at work.
This document discusses integrated engagement strategies and how they involve balancing content, involvement, and acquisition. It provides examples of how different companies emphasize different elements. Content is the core for some, while involvement or acquisition may be more important for others. The key is finding the right balance of these elements based on your business objectives and audience. Interactive elements can boost the impact of content. Rewards and incentives are also discussed as ways to improve involvement and acquisition. Overall an integrated strategy focuses on creating an ongoing cycle of interactions between the brand and audience.
This document discusses how SharePoint can be used to create customized and engaging websites for law firms. It provides examples of how SharePoint enables features like attorney profiles, thought leadership marketing, customizable search, and attorney microsites. The document contains use cases and statistics on the importance of these features for law firm websites, such as 90% of general counsel claiming attorney bios are the most important part. It also describes how SharePoint allows for HTML5 themes, faceted search, media libraries and more.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
Better User Experience through Personalisation in DrupalDavid Peterson
This document discusses personalization and how it can be implemented in Drupal. It defines personalization as automatically adapting a website to better meet the needs of each individual visitor. It recommends using web experience management, real-time input, and recommendations to drive personalization. Both explicit personalization using profile fields and taxonomy, and implicit personalization using adaptive learning from visitor patterns and behaviors are described. Commerce examples like product recommendations and abandoned cart reminders are provided. The document also notes that while Drupal supports explicit personalization well, additional modules can help it also do implicit personalization through activities like segmentation and event tracking.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
How to design for adoption - Dachis Group 3M Social Business SymposiumGia Lyons
The document provides guidance on how to design a social business environment for adoption. It recommends first understanding company objectives, user needs and key scenarios. Then to design for the key characteristics identified while expressing the purpose, calls to action, motivation and examples. The activity flow and structure should be defined to support ease of use. Content and interactions should be seeded with balanced company and user examples. Common pitfalls to avoid include one-way broadcasting, over-branding and over-structuring. The design health should be periodically checked to ensure usability and that objectives are being met.
This document summarizes a market research project on LinkedIn. It includes a review of LinkedIn's history, insights into user demographics and behaviors, an analysis of customer needs and expectations, a comparison to competitors, and a SWOT analysis. New feature ideas are also proposed, including professional subnetworks and a video component to allow video resumes, testimonials, and advertisements.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
From Content and Collection to Context and ConnectionDave Pollard
The document discusses knowledge management (KM) and outlines a workshop on making KM more effective. It describes the evolution from KM 1.0 to KM 2.0, focusing more on context and connection rather than just content and collection. The workshop covers developing a KM framework, getting buy-in, and overcoming obstacles to implementing KM programs. It also discusses the evolving role of information professionals and new innovations in KM.
SharePoint & Social Computing PresentationBrendon Ford
This document discusses how social computing and Web 2.0 technologies are changing business and how enterprises should adapt. It notes that younger employees who have grown up with these technologies will expect to use them at work. The document outlines challenges around information sharing and collaboration in traditional enterprise systems and how approaches like blogs, wikis, and social networking features can help by making knowledge sharing more open, voluntary and rewarding. It advocates that enterprises adopt these kinds of Enterprise 2.0 approaches to engage employees, simplify collaboration and improve knowledge discovery.
Moving from Collaboration Pilot to Successful ImplementationChristian Buckley
One of the most common SharePoint and Office 365 failures is deploying the platform without a pilot. The collaboration pilot is an essential step for any enterprise deployment – and there are most definitely “best practices” you should consider.
Presentation given by Beezy Chief Evangelist and 6-time Microsoft MVP Christian Buckley walking through a repeatable process for running successful collaboration pilots, from management buy-in through to customer adoption planning.
The Fundamentals of Digital EngagementReading Room
The document discusses five key challenges facing digital professionals in 2014: 1) Understanding audiences as their behaviors change with new technologies, 2) Developing a coherent digital strategy, 3) Giving content a life beyond websites, 4) Becoming adept at multi-channel engagement as audiences move seamlessly across platforms, and 5) Evolving from digital owners to digital leaders that can collaborate across organizations. It provides examples and advice for addressing each challenge, such as using editorial calendars, creating shareable content, integrating customer touchpoints, and developing engagement frameworks.
Using Social Intelligence to Help Shape Customer Relationships & Drive ROIMzinga
The document discusses how social intelligence and analytics can help companies shape customer relationships and drive ROI. It provides an overview of Mzinga, a company that offers social software, services, and analytics. Mzinga's solution analyzes social interactions and behaviors on their platform to derive intelligence about customers, which can then be used to monitor experience, engage customers, and measure the impact on business results. Specific use cases discussed include using analytics to enable customer growth and optimization opportunities.
The document discusses customer relationship management (CRM) systems and their benefits for nonprofits. It explains that CRM systems allow organizations to track interactions with various stakeholders like donors, volunteers, clients, and staff. This helps organizations build and leverage relationships over time. The document provides an overview of what to include in a CRM system and examples. It also discusses how to choose a CRM tool and get started with utilizing the database.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
This document discusses how to hire an effective inbound marketing agency. It outlines 11 habits of highly effective inbound agencies, including offering the right services, having a clearly defined delivery process, conducting a goal-oriented sales process, maintaining an optimized website, presenting compelling case studies, showcasing specific areas of focus, teaching and training the client's internal team, having in-house capabilities or trusted partners, possessing strong project management skills, placing an emphasis on measurement, and valuing transparency. The document provides questions to ask prospective agencies to determine if they demonstrate these important habits.
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
The document discusses PointAbout's three-step process for developing successful mobile initiatives:
1) Defining goals, strategy, and data architecture to understand client needs and the mobile landscape.
2) Developing a System Requirements Specification document outlining the development plan.
3) Consulting to guide clients through potential issues with rushing into development without proper planning.
This document summarizes a presentation about sourcing strategies and techniques for recruiting using Web 2.0 and social media. The presenter, Steve Rath, has experience as a developer, in staffing agencies, and corporate recruiting. He discusses defining requirements, finding prospects through active and passive channels, and engaging candidates. Key topics include intake meetings, building candidate profiles, sourcing channels, outreach tips, and vetting.
7 Questions to Ask Your Prospective Outsourced Product Development Vendortrigentsoftware
This SlideShare on `7 Questions to Ask Your Prospective Outsourced Product Development Vendor' will help you narrow down your choices for selecting the best outsourcing partner for your product development
How to Choose The Best Digital Agency.pdfFlynaut LLC
Flynaut is a fast-evolving digital agency committed to producing work that symbolizes quality and creativity. We specialize in mobile app development, web development, digital marketing, and branding.
Empower your brand identity with our service - Internet Marketing | Social Media Management | Inbound Marketing | Lead Generation | Web & Mobile App Development
We, at Flynaut are here to craft a premium presence for your brand growth by turning dreams into reality and converting your thought process in form of a Business-Model. Headquartered in Charlotte, we have a worldwide client base that benefits from our Full-Service Digital Package Agency. We deliver fine-quality of work in Web Development, SEO, Internet Marketing, Mobile App Development, and Branding
Your vision is our mission to build the foundation into a concrete ground.
Flynaut, An Award-Wining Agency, where digital experts thrive, helping the most admired companies in the world build applications and Website that matters. With our team expertise we help businesses to renovate and design their brand before putting out in the eyes of the right Target Audience. Headquartered in Charlotte, we have a worldwide client base that benefits from our Full-Service Digital Package Agency. We deliver fine-quality of work in Web Development, SEO, Internet Marketing, Mobile App Development, and Branding.
Great (or good) agencies don\'t sustain themselves without great strategy and great execution. Training and internal culture sometimes make the difference. Here is what Forrester said about WHi on my watch.
This document discusses analytics and marketing myths. It begins by listing common myths such as analytics only matters at the end or is too complicated. The document then discusses defining analytics as the measurement of customer actions and using it as a common language between teams. It presents the customer funnel and how tools can integrate to form a closed-loop system. Finally, it outlines a three step process for inbound marketing and sales using analytics: think, do, and review tactics and metrics at each stage of the funnel.
Writing a clear RFP and managing the vendor selection process well is important to choosing the right partner for a digital marketing project. The document should provide vendors with relevant information about your needs and goals while also requesting important details from vendors. Key steps include assembling a selection committee, creating a schedule, drafting a thorough RFP, identifying an initial pool of vendors, reviewing responses, conducting interviews and selecting the winning proposal. Managing the process effectively can mean the difference between success and failure of the project.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
A digital marketing agency can either make or break your business. See that you choose it wisely.
#digitalagency #bestdigitalagency #choosingdigitalagency #flynautLLC
Whether you’re building a business case or looking to measure that all-important ROI, knowing the (many) potential advantages of an intranet will ensure you’re getting the most out of your platform. So, just what are the benefits of using an intranet?
The Forrester Wave Us Interactive Agencies Strategy And Execution Q3 2009Ralph Paglia
The document provides an evaluation of the strategy and execution capabilities of 11 leading US interactive agencies. It finds that while the agencies are generally competent across criteria, some agencies stand out from others. Specifically, R/GA, VML, Sapient Interactive, and OgilvyInteractive are identified as Leaders due to their strong performance across criteria such as digital strategy, development/execution, measurement/analytics, social/emerging media, and vision/roadmap. Wunderman, Razorfish, and Organic are also Leaders, while RAPP, Draftfcb, Rosetta, and AKQA are identified as Strong Performers, excelling in some areas but not as consistently as the Leaders. The evaluation is intended to
This document provides an overview of digital marketing and how to plan and execute a digital marketing strategy. It discusses common digital marketing models and the stages of discovery, definition, design, development, and delivery. It also covers analyzing website analytics, defining target audiences, creating user personas, understanding user goals, information architecture, content strategy, copywriting, and considerations for mobile. The overall document provides guidance on conceptualizing and implementing an effective digital marketing approach.
Lead scoring helps drive conversions by prioritizing sales leads based on attributes and behaviors to focus on the most qualified prospects. Research shows that organizations using lead scoring see higher revenue and return on investment from their marketing. The document provides examples of how to set up simple lead scoring systems by factoring in demographic profiles and online activities to categorize prospects.
Intranet focus search strategy a z - from Findability Day 2014Findwise
This document provides an A-Z checklist of 40 topics that should be included in an organization's enterprise search strategy. It discusses each topic in 1-2 paragraphs, describing what the section should address. Key topics include analytics, architecture, best bets, budget, business cases, cloud search, communications, connectors, content quality, governance and more. The goal is to help organizations develop a comprehensive search strategy that reflects their information management needs and supports effective enterprise search.
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
The document provides an agenda and overview for a workshop on making the most of your website. The workshop will cover general information, introductions, expectations, branding, the importance of customer focus, developing an online value proposition, website integration, web design considerations, and testing website performance. It emphasizes moving from a focus on web design to online branding and the customer experience. Key topics include developing a customer-centric approach, creating value for customers, search engine optimization, and aligning the website with overall business strategy and objectives.
Similar to Digital Channel Tender Maturity Evaluation 12 01 10 (20)
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.