Special Announcement - Robert Ciccone, American Express OPEN

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Signal Chicago 2012

The document summarizes a presentation about bringing online reputation management tools to small businesses. It discusses how social media can benefit small businesses by helping them get and retain customers, improve profits and save time. While 90% of consumers trust recommendations from people they know, only 54% of small businesses monitor online feedback. American Express introduces a new free tool called YourBuzz that helps small businesses manage their online presence, learn what customers are saying, and connect with customers online. A restaurant owner discusses how YourBuzz saved him money by maximizing exposure on free sites and centralized feedback to gain insights to improve his social media approach.

Conversational Marketing Summit New York, NY June 6, 2011

Bringing the Power of Online Reputation Management to Small Businesses Robert CicconeVice President - American Express OPEN

“We need help to grow our business” Getting & retaining customers Improving profitability & cash flow Saving time

Small Businesses and Social Media 44% of entrepreneurs use social media to promote their business Facebook 35% LinkedIn 15% Twitter 10% Blog 8% YouTube 8% FourSquare 2% American Express OPEN’s 2011 Small Business Monitor

Risk Or Benefit for Small Business? 90%of consumers trust recommendations from people they know 70%trust consumer opinions online* 54% of small businesses use social networks to monitor feedback** *The Neilson Company **SBSI, University of Maryland and Network Solutions

Small Businesses Need/Want to… MANAGE their online presence LEARN what their customers are saying CONNECT online with their customers American Express OPEN introduces YourBuzz. FREE

A Small Business: Finnegan’s Grill “Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.” Billy Carey, Owner

A Small Business: Finnegan’s Grill “Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.” Billy Carey, Owner

A Small Business: Finnegan’s Grill “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.” Billy Carey, Owner

Learn more about YourBuzz www.yourbuzz.com

The connection between marketing, advocacy, and fundraising for non-profits. Without technology that supports the strategy and the people implementing in, the opportunity is lost. Why did I choose to do this webinar with technology partners? Strategy needs data to develop sticky content that gets found and converts. Abila is the leading the way to bridge the gap between technology and recognizes the role of grassroots advocacy to engagement. What I call the closing the loop with data to measure and refine engagement to gain influence. Past Present Future

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Special Announcement - Robert Ciccone, American Express OPEN

1. Conversational Marketing Summit New York, NY June 6, 2011

2. Bringing the Power of Online Reputation Management to Small Businesses Robert CicconeVice President - American Express OPEN

3. “We need help to grow our business” Getting & retaining customers Improving profitability & cash flow Saving time

4. Small Businesses and Social Media 44% of entrepreneurs use social media to promote their business Facebook 35% LinkedIn 15% Twitter 10% Blog 8% YouTube 8% FourSquare 2% American Express OPEN’s 2011 Small Business Monitor

5. Risk Or Benefit for Small Business? 90%of consumers trust recommendations from people they know 70%trust consumer opinions online* 54% of small businesses use social networks to monitor feedback** *The Neilson Company **SBSI, University of Maryland and Network Solutions

6. Small Businesses Need/Want to… MANAGE their online presence LEARN what their customers are saying CONNECT online with their customers American Express OPEN introduces YourBuzz. FREE

7. A Small Business: Finnegan’s Grill “Your Buzz saved me money, as I was able to maximize exposure on the free platforms such as Yelp, CitySearch etc.” Billy Carey, Owner

8. A Small Business: Finnegan’s Grill “Easy to see the potential client reach I have & centralized feedback from multiple networks in one location.” Billy Carey, Owner

9. A Small Business: Finnegan’s Grill “It allowed me to realize when I was saturating my followers with too many messages which resulted in people un-following, or de-friending me. This insight caused me to change my approach when communicating to my followers, ensuring that the messages were meaningful and filled with value.” Billy Carey, Owner

10. Learn more about YourBuzz www.yourbuzz.com

Special Announcement - Robert Ciccone, American Express OPEN

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