This document discusses trends in online public relations (PR) and content marketing for financial services companies. It provides an overview of key concepts like consumer sovereignty, mobility of applications, and the importance of content and video. The document also offers practical tips for financial services companies to transition PR efforts online, including starting small with content marketing, experimenting, and monitoring mentions to build brand awareness. Potential pitfalls of online PR failures are also briefly touched on. Throughout, the document emphasizes delivering valuable, ongoing content to customers to create engagement and loyalty.

1. November 26 2009

3. The “Rippoll” effect

4. Consumer sovereignty CONSUMER SOVEREIGNTY MULTIPLE CHANNELS TRANSPARENCY INFORMED CHOICE

5. The social media landscape: 2010 Looking ahead at the social media landscape in 2010 and beyond: Mobility of applications: iPhone (& friends) takes social to the street Content is king: the new form of thought leadership Video: show don’t tell Convergence: of tools and applications Journalism won’t die: it might mutate but it will continue

6. Top 3 trends relevant to financial services online PR

7. Top 5 changes relevant to financial services online PR

8. So what’s the sweet spot

9. So where is this “sweet spot”? Online PR extends traditional public relations activities online: taking advantage of new social media and online tools to tell your brand, product and corporate story to a wider audience. Online PR Content marketing: Content IS King. Solve customer challenges and add to the conversation Audience of one:The power of online PR is its ability to interact with a broad base of people one-to-one Maximise results, minimise costs:Use social media tools to support business objectives

10. What does success look like in online pr Financial services companies have always competed on the five P’s: Process, People, Price, Performance, and Position.BlueChip suggests this new world order and new form of communication adds a new P: Philosophy

11. Ten practical steps to transition PR online

12. What does failure look like

13. My Future Bank

14. Case study: Vanguard

15. ANZ case study

16. BlueChip and Online PR

17. Chat to us online…

20. Thank-you Carden CalderManaging Director t.+61 2 9018 8600m.+61 403 333 904 e.carden@bluechipcommunication.com.au twitter:@cardencalder blog:financialservicesmarketingpr.blogspot.com/ Paul ChealSenior Account Manager t.+61 2 9018 8613m.+61 404 349 340 e.paul@bluechipcommunication.com.au twitter:@p_cheal linked in: Paul Cheal

21. The context: the lucky country Our super pot is now bigger than the national economy Australia owns the 4th largest pool of managed funds in the world. Half in compulsory super – the balance in voluntary contributions and other managed investments Australia was recently ranked by the World Economic Forum as the second best financial centre in the world

22. The changing face of media

23. Some helpful websites to follow… “If we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their loyalty and business.” – www.junta-42.com “The key to web marketing success is delivering content that exceeds visitor expectations, every time.” –www.davidmeermanscott.com “Content marketing is not easy because you actually have to listen to your customers and know what their challenges are. You cannot solve your marketing woes through buying advertising space. You must make a connection to your customers, and get new customers, by focusing on their true pain points and healing them with information” – www.sethgodin.com

24. Some helpful websites to follow… “Businesses that want to create long-term sustainable growth will be increasingly moving towards connected company status. That is the place where being social benefits the business by providing insights, strengthening relationships with partners and customers, and building and connecting a community with common grounds and needs.” – www.conversationagent.com “…find the intersection between your products/services and the information needs of your customers. Only then can you craft a content marketing approach that will deliver more sales, more customers, and more measurable results.” - www.blog.junta42.com