9. 10: GET TO KNOW “QR” ASAP!
• QR = Quick Response
• What is it?
• If you are doing any kind of
print…mailings…flyers…posters….magazine
ads…you need to start using QR immediately.
• Google “Create a QR Code” …it’s FREE.
• Ever seen it before?
15. 9: TWO WORDS: SOCIAL. MEDIA.
“Social media is like teen sex.
Everyone wants to do it. No one
actually knows exactly how.”
- Avinash Kaushik
16. 9: TWO WORDS: SOCIAL. MEDIA.
• Mark Madsen
• Frank & Brian
• Becki Rogers-Neese
17.
18. 9: TWO WORDS: SOCIAL. MEDIA.
93% of professional marketers
use social media for business
• Mark Madsen
19.
20. 8: WORK YOUR REFERRAL CHANNELS
14% of consumers trust advertisements…
_____ trust peer recommendations.
21. 8: WORK YOUR CHANNELS.
14% of consumers trust advertisements…
_____ trust peer recommendations.
• Referrals are your least expensive but most
sticky channel … but we do not have if we do
not ask.
• And we also do not have if we do not KISS.
(Keep It Simple, Sweetheart!)
22. ALL THE IMPORTANT STEPS:
• Make it simple to refer you.
• Repeat.
• Repeatedly.
23.
24. 7: MAKE THEM SMARTER.
• Your clients and referral partners want –
and NEED – financial and economic literacy
• Primer on economic reports,
understanding how financial
markets work,
and most importantly...
What does it mean to THEM?
25. …AND KEEP THEM INFORMED.
• Provide relevant information about
what’s happening in the financial
markets…and what it means to them
right now.
• People are in tune with the economic
and financial environment like never
before… YOU can and should be their
trusted resource.
32. 5: ENGAGE WHERE THEY LIVE.
• Mobile is 3rd highest media
channel consumed
• 50% expect their mobile
internet access to increase
in next six months
• 65% say mobile internet is
the most important
feature when considering
a new phone
“I sleep with my mobile on the pillow next to me”
Male, 25-44, Smartphone user
Advertising Research Foundation Study
33. LET’S TRY IT RIGHT NOW…
• Pull out your phone….and
text to 59925 the letters
MSS
36. 4: VARIETY…SPICE OF LIFE
• Multi-channel marketing…or “Integrated”
marketing campaigns multiply success rates…and
you cast a wider net
• Key in gaining younger clients
• Mix of channels…but always consistency in brand
message and tone
• Research found that integrated marketing saves
money and drives better response rates
Eloqua, Convio Research Study 2011
37.
38. 3: SAY IT AGAIN. AND AGAIN. AND
AGAIN…
• If not for the courage of the fearless
crew…____ ____ ____ ____ ____.
• Please don’t squeeze the ________.
• I lost my heart…in ____ ____.
39. J. Lee, HEC School of Mgmt Paris and D. Briley, Hong Kong University
40.
41. 2: AUTOMATION = CONSISTENCY
• 16.5% higher campaign response rates and conversion rates
• 50% decrease in time to execute campaigns
• 100% increase in number of campaigns
• 85% decrease in cost per lead
• 18% higher revenue
• 9.3% higher sales quota achievement and 7% higher win rates
• 100% increase in deal size
Data from SCO insights and Eloqua
42. In a recent survey of sales &
marketing professionals, almost
78 percent have implemented or
intend to implement marketing
automation software during 2011
Data from SCO insights and Eloqua
43.
44. 1. WORK THE COMMUNITY
• Learn from the
community.
• What avenues of
learning and
connection are
you engaged in
right now?
• Stretch dollars,
share best
practices
45.
46. Ask Questions.
Get Answers.
At Mortgage Success Source,
we’re here to help.
What’s YOUR next step?
47. It’s a GREAT time to
be in this business…
Let no one convince
you otherwise.
