American honey is a film about a 19-year-old teenager who leaves her troubled home to travel across America with a magazine crew. As an independent film shown at festivals like Cannes, it will attract a wide audience interested in new films of different genres. Its main character and new actress Sasha Lane will appeal to viewers who enjoy discovering fresh talent. Fans of actor Shia LaBeouf may also be interested since he plays a rebellious character different from his past roles. The film's American setting will draw patriotic viewers and tourists interested in the country, while its themes of freedom and lack of parental guidance target ages 18-24 primarily and 15-40 aspirationaly. Its themes of discovery and escape

1. American honey
Short analysis on the
target audience of an
upcoming film called
American honey.

2. About?
American honey is movie about a free-spirited
teenager on the brink of adulthood, leaves her
troubled home in the American Midwest and hits
the road with a mag crew looking for an
adventure. The film poster clearly states that the
movies is an independent film meaning that its
being produced and distributed by independent
entertainment agencies.
This would attract a wide range of people as there
are many people who seek for more than the
predictable. Festival of Cannes is also an annual
event which is attended by many celebrities and
shows off new films of all genres meaning all
audience types.

3. Actors
The main protagonist is around the age of 19 which
means that the audience will be able to relate to her.
Sasha Lane is a new actress which also suggests
that people who are looking for new actors would
also be interested in watching this movie.
Shia Labeouf fans would also be attracted to
watching this film as he is demonstrating his talents
as an actor. The viewers also like to see actors act
in movies of different genres, Shia is known for his
role in transformers, however in this particular movie
he plays a rebellious character who has no clear
path for his future which intrigues the public to watch
the film.

4. Audience
The film title informs us that the movie is set in
America which would attract patriots of the
country as they would be drawn to the colors
red, white and blue, this would also appeal to
people who would like to visit or are a tourist in
America meaning it would reach a wide range
of people.
From the front cover, we can instantly tell that
the main actress has a lack of parental
guidance as her top is flying in the wind and has
one hand up which could symbolize freedom.
This informs us that their primary audience are
of the age of 18 to 24 as it holds mature
themes, however, their aspirational age are of
those 15 to 40 years old.

5. Psychographics
Overall American honey is mainly going to
appeal to the explorer and to the struggler.
Explorer: (their core need in life is discovery)
This tells us that this type of audience would
relate to the protagonist and enjoy the film as
they are also young in nature and are also
driven by new frontiers
Struggler: (their core need in life is to seek
escape) this type of audience is a consumer of
alcohol and as seen in this image, she is
showing us the consequences as well as how
much fun she is having as she is a young girl.
The main character is also seen as a victim as
she is lost so they could sympathise and
understand her as they are also seen as this.

6. Reflection
Learning about how democratics and psychograohics
affect the target audience attracted to a certain film will
mean that I can now analyse the whole process a film
director would have to go through before being able to
make the film, as they would have to asses if the film would
be successful. This will also be useful as knowing the
different types of people watching a film means that I can
now analyse a poster for a book, film, theatre play and
make out who they are aiming their item/product for .