The trailer for the horror film The Thing provides a clear overview of the plot and introduces main characters in under 2 minutes. It begins by showing the isolated setting where the film takes place. Several quick shots show that something is wrong and put the audience on edge. A key scene reveals that a monster may have taken over someone's body. Throughout, two main characters with authority guide the audience and debate how to deal with the emerging threat. The trailer effectively establishes the narrative and genre through its use of lighting, sound, and gore.