The document discusses the concept of greenwashing, which refers to companies making misleading claims about their environmental practices. It defines greenwashing and traces the origin of the term. It also outlines the "seven sins of greenwashing" according to studies on misleading environmental claims, providing examples for each sin. Some organizations are working to increase awareness of greenwashing and promote more sustainable practices.
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
“Greenwash” is defined in the 10th edition of the Concise Oxford English Dictionary as the “Disinformation disseminated by an organization so as to present an environmentally responsible public image.”
visit me in http://www.sujithbhaskar.brandmee.in/ or please comment my blogs in http://blog.centreetech.com/
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Impact of Green Marketed Product on Consumer Purchase DecisionKUMAR GAURAV
Research is conducted to analyse the impact of green marketed product on consumer purchase decision and to know what percent of the sample population is aware of green marketing or product manufactured through green process and their attitude towards it.
Major findings are-
* Consumer awareness towards green marketing products is high, a large no.
population approximately 55 percent is aware about green marketing.
* Consumer are ready to pay extra amount for green marketed product as they believe they are manufactured without harming environment which gives them a feeling socially responsible person and at the same time they believe green products are good for health.
Suggestions-
Government can play a very important role in promoting and creating awareness about the green marketing which is equally good for the environment, customer and for producers. Therefore govt. should try to take some necessary action.
The ppt is about go green. This presentation talks about how we can go green and what are the different ways of going green. It also talks about the effects of global warming on earth and what are the ill effects.
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
“Greenwash” is defined in the 10th edition of the Concise Oxford English Dictionary as the “Disinformation disseminated by an organization so as to present an environmentally responsible public image.”
visit me in http://www.sujithbhaskar.brandmee.in/ or please comment my blogs in http://blog.centreetech.com/
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Impact of Green Marketed Product on Consumer Purchase DecisionKUMAR GAURAV
Research is conducted to analyse the impact of green marketed product on consumer purchase decision and to know what percent of the sample population is aware of green marketing or product manufactured through green process and their attitude towards it.
Major findings are-
* Consumer awareness towards green marketing products is high, a large no.
population approximately 55 percent is aware about green marketing.
* Consumer are ready to pay extra amount for green marketed product as they believe they are manufactured without harming environment which gives them a feeling socially responsible person and at the same time they believe green products are good for health.
Suggestions-
Government can play a very important role in promoting and creating awareness about the green marketing which is equally good for the environment, customer and for producers. Therefore govt. should try to take some necessary action.
The ppt is about go green. This presentation talks about how we can go green and what are the different ways of going green. It also talks about the effects of global warming on earth and what are the ill effects.
Establishing Credibility and Avoiding Greenwash in Sustainability CommunicationsSustainable Brands
Presentation on credible sustainability and green marketing communications from Scot Case of Terrachoice
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.
Learn what is Ambush Marketing by comparing various advertisement images provided in the PPT and try to find out more and more such images and explore your learning.
Corporate Social Responsibility Initiatives in India Olivier Tisun
If you like this presentation a presentation like this, hire me on http://fiverr.com/olivieeerrr/design-an-amazing-keynote-or-powerpoint-presentation-for-you
Is targeting public attraction to an event without sponsoring an event illegal? What are the negative effects of doing such a marketing?
Go through to know more about ambush marketing..
Impact of green marketing on customer satsifaction and environmental safety -...Kartik Mehta
In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. The influence of green marketing tools have been analysed in this study, namely the eco-label, eco-brand and environmental advertisement. The sampling used was available cluster sampling. Tehran city is divided into four parts, North, South, East and West. The western and northern areas of the city were selected and we distributed our questionnaire. The sample size was 384 people.
Formulae and data was analysed using the Spearman correlation test and multiple regression analysis. The results show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect.
This introduction and overview to neuromarketing was presented at the Western New England College 2010 Communications and Leadership Conference by Jennifer Williams of Verilliance and John Bidwell of Bidwell ID. It defines neuromarketing, discusses controversies, presents case studies, and provides take-aways.
Greenwashing, Marketing a Sustainable future (rev1zenthings
An overview on \'Greenwashing\', how marketing needs to be about the whole rather than the image, and the reasons why there will be such huge opportunities in this area in the near future - thanks to David Mackay and Stefaan Vandist (at Duval Guillaume)
Greenwash is with us, and unless we take action, it is likely to be with us to
stay. Greenwash is an environmental claim which is unsubstantiated (a fib)
or irrelevant (a distraction). Found in advertising, PR or on packaging, and
made about people, organisations and products. Greenwash is an old concept,
wrapped in a very modern incarnation.
Stemming the tide ofgreenwashEd Gillespie of Futerrade.docxwhitneyleman54422
Stemming the tide of
'greenwash'
Ed Gillespie of Futerra
defines 'greenwash'and
shows how the apparent
'greening' of the market
could have adverse effects
on the environment
In recent years the marketplace for consumer
goods and services has become ostensibly
'greener', as manubcturers and providers target
consumers by promoting their environmental
credentials. Ed Gillespie argues that this market
change has been accompanied by the use of
'greenwash' - advertising or marketing that is
misleading to consumers with regards to the eco-
logical impact of the products they buy - and con-
dudes that in the long term this may have a
negative impact on public engagement with
wider environmental issues.
The world has gone green, at least superficially. Itseems we cannot turn a comer without beinglambasted by the 'eco' credentials of yet another
product or service scrabbling to portray itself as another
small step to saving the planet, 'Green consumerism is
the answer!' is a message we are being sold repeatedly.
But is the truth so simple? In many cases, the 'greening'
of the marketplace is worryingly little more than a
hastily applied thin veneer of dubious substance. We
have all seen and most of us have bought environmental
products, fairly traded, co-operativeiy produced organic
coffee or environmentally benign washing detergents,
but since when did airlines and oil companies trumpet
their supposed eco-credentials and get away with it?
Welcome to the age of 'greenwash.''
But what actually is greenwash and how can we
define it? The Oxford English Dictionary tells us that
greenwash is 'disinformation disseminated by an organ-
isation, etc, so as to present an environmentally respon-
sible public image; a public image of environmental
responsibility promulgated by or for an organisation, etc,
but perceived as being unfounded or intentionally mis-
leading.'^ But perhaps a more informal interpretation
might be 'advertising or marketing that misleads the
public by stressing the supposed environmental creden-
tials of a person, company or product when these are
unsubstantiated orirrelevant.'
Greenwash is nothing new. Veteran environmentalist
David Bellamy first used the term over 2 0 years ago and
it was in the early 1 9 9 0 s that use of the word 'green-
wash' took off. It was relatively unsophisticated back
then, using crude juxtapositions of 'eco' imagery such as
frolicking dolphins or lush, Utopian jungle-scapes to
imply a product's environmental 'friendliness' (itself a
now taboo description of sustainability due to its wilful-
ly vague meaninglessness). Looking back these efforts
appear extremely dated, though it is also worth noting
that one of the first reports on greenwash. by
Greenpeace USA back in 1 9 9 2 , highlighted a petro-
chemical company (who shall remain, for the sake of
legal reasons, anonymous), whose advertising implied
that using the waste of one industrial refinement process
as fuel for another was an 'important recycling initia.
This is about the green washing Greenwashing is a practice followed by organisations in which unsubstantiated or misleading claims are made of the environmental and social attributes of a product, service or the company as a brand.
Background The aggravation of environmental problems has led companies to seek the development and commercialization of green products. Some companies mislead their stakeholders through a phenomenon called greenwashing. Results This paper aims to explore the phenomenon of greenwashing through a systematic literature review in search of its main concepts and typologies in the past 10 years. This research has followed the proceedings of a systematic review of the literature, based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). We identified a major classification of greenwashing: firm-level executional, firm-level claim, product-level executional, and product-level claim. Conclusion It was possible to highlight and catalog the types of the phenomenon. A structure based on such type has been observed in the literature.age 2 of 12deFreitasNettoetal. Environ Sci Eur (2020) 32:19 companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” [13].To reach the integration of social and environmental concerns in business operations companies must be sus-tainable and socially responsible [1], not only economi-cally. ey have to aim the three bottom lines: economic, environmental and social performance or people, planet and profit [12].Sustainable development is defined by “development that meets the needs of the present without compromis-ing the ability of future generations to meet their own needs” [51]. e growing demand “drives firms to develop green marketing strategies to show consumers their good corporate image and social responsibility” ([53], p. 740).Since reported by Delmas and Burbano [11], the green market is proliferating. Consumer, capital markets, prod-ucts, services, and firms have been expanding. As there is an increase in green markets, it is followed by the phenomenon of greenwashing [28]. e phenomenon is defined as “the intersection of two firm behaviours: poor environmental performance and positive communication about environmental performance” ([11], p. 65).ere are many different definitions of greenwashing, in various perspectives. is review attends to search the recent literature to identify the different definitions of greenwashing and its forms. e primary purpose of this article is to analyze the different typologies and charac-teristics of greenwashing. In order to achieve the objec-tive, we sought to systematically review the last 10years in the literature. A systematic past decade, stakeholders like investors, consumers, governments, and corporate customers are increasing the pressure on companies to disclose information about their environmental performance [25,30)
The green industry has exploded into a multi-billion dollar phenomenon. No company wants to risk that their brand become associated with pollution, dangerous materials, wastefulness, or overall bad energy practices.
Businesses today are eager make themselves look more environmentally friendly than they really are by using words like “green,” “natural,” and “organic.” This practice of “greenwashing” does not always go un-noticed and could lead to claims of fraud, unfair competition, breach of contract, and customer backlash. Protect your company and your markets to ensure claims of greenwashing do not confuse or mislead your consumers. We’ll discuss the consequences of greenwashing, enforcement options, tips for developing environmentally-friendly branding programs, and strategies for creating new trademarks.
Greenwashing has become a very popular way for corporations to get ahead of their competitors.
It is a way for corporations to make themselves more marketable by hiding behind a mask and concealing their true colors.
Not only has greenwashing fooled the general public, but it has made many corporations extremely prosperous. With the amount of competition out there, it doesn’t look like the end of greenwashing is anywhere near. Greenwashing has proven itself a workable solution for the many corporations using the technique, but at the same time, has stirred up a lot of discussion.
Greenwashing will continue to be utilized by many corporations and the consumer will continue to buy. In a world where the fight to the top is a never ending battle, greenwashing will continue to be the tool of choice.
Moving Sustainability Forward: A Road Map for Consumer MarketsJacquelyn Ottman
J. Ottman Consulting Green Paper: Strategies, Tools, and Inspiration for Sustainable Brands Moving Sustainability Forward A Road Map for Consumer Marketers
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
15. Example of the sin of worshiping false labels: General Motors GM’s ‘Gas-Friendly to Gas-Free’ ad campaign sought to reframe GM as eco-friendly.
16.
17. Example of the sin of irrelevance: No CFCs Many products claim that they are “CFC-free” when ALL products currently on the market are CFC-free by law.
18.
19. Example of the sin of the lesser of two evils: organic cigarettes Company says: ´´Cigarette smokers unite! Now American Spirit cigarettes use organic tobacco! Sure, smoking cigarettes isn’t a health choice, but if you are already addicted, why not support environmental sustainability? ´´
20.
21. Example of the sin of fibbing: Fur Council of Canada An example is the Fur Council Of Canada that claims that their products are green when they are killing a lot of animals to make their furs.
In this presentation we are going to talk about greenwashing. This term describes the fraud made by companies when they pretend they help the environment by using green marketing to increase their profit. During the last few months we have done research on greenwashing because it was a new concept for us. We found it very interesting because companies around the world spend money and time to make us think that their policies or products are environmentally friendly when sometimes they are not.
This term is a portmanteau of “green” and “whitewash” (which means covering up corporative vices or scandals). It was coined by Jay Westerveld, an American environmentalist, in 1986 to refer to the previous practice.
This cartoon shows some of the advertisement techniques used by companies when doing greenwashing.
Some companies which use greenwashing are British Petrolium, Destiny USA and IBM. British Petrolium’s logo , which is a flower, is a good example of how a company which has damaged the environment so badly try to project a green image.
Some organizations are raising awareness about these Greenwashing practices. A good example is Terra Choice, an environmental marketing and consulting firm which helps grow the world’s most sustainable companies . Their products and services include: Validation of products with environmental certification, Consulting in environmental marketing strategy and policies. They are the authors since 2007 of the Sins of Greenwashing studies
In an effort to describe, understand and quantify the growth of greenwashing, TerraChoice launched a study of environmental claims made on products. Based on the results of the study, they identified these seven patterns that they called “the seven sins of greenwashing”. They all show misleading environmental claims found by consumers wanting to do the right thing and we will talk about them a bit later.
Now we are going to explain the seven sins of Greenwashing. The name of the first one isthe sin of the hidden trade-off. This sin takes place when a “product is green based on an unreasonably narrow set of attributes without paying attention to other important environmental issues” One example is paper because even if it comes from a sustainably harvested forest and the product claims it is green, it does not account for other important issues in the paper-making process such as greenhouse gas emissions.
With the exception of “organic’’, this shampoo does not provide information about other environmental impacts. Truly greener products normally address multiple environmental issues such as the packaging, the recyclability of the bootle and whether the shampoo contains potentially harmful ingredients. Please, notice that this product also commits the sin of Vagueness and No proof.
This sin consists in advertising environmental claims about qualities that the product is believed to have in order to sell it better. The company says this product is ecologycal, good for nature, etc. But it doesn’t show any evidence or certification.
This is a good example of a company which is commiting the sin of no proof . The company says this car needs a small quantity of fuel in spite of its big size and without offering of any evidence of this being true.
The Sin of Vagueness is committed by every claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the customer. Some recurring themes with this “sin” can be: ‘ Chemical-Free’ because nothing is completely ‘chemical free’ , not even water or plants. ‘ Non-Toxic’ because everything is toxic depending on dosage. ‘ Green, Environmentally Friendly and Eco-conscious’ because are all vague terms without elaboration. Sometimes a product claims to be “all-natural” when it may contain arsenic, uranium or mercury, which are all naturally occurring, but also poisonous. ‘All natural’ isn’t necessarily ‘green’.
This soothing eye gel is an example of the sin of vagueness. The label says it’s natural, but contains no information of the ingredients used to manufacture it.
This sin is “the sin of worshiping false labels”. Some companies put words or images on their products that are not real. That’s to say, labels are false.
An example of this is this ad campaign carried out by the company General Motors. The company created a campaign to show that their cars were environmentally friendly, but the company is in fact one of the leading producers of vehicles which consume lots of polluting gases.
The sin of irrelevance consists in claiming a quality that may be true for the product, but which is not important for environment purposes.
The most often cited example of the sin of irrelevance is the claim on many products that they are “CFC-free:” While that sounds interesting and very green, the claim is irrelevant simply because ALL products currently on the market are CFC-free given that chlorofluorocarbons were found to damage the Earth’s ozone layer and were banned almost thirty years ago.
What’s the the sin of Lesser of two evils? The company may not lie in the product’s quality being claimed, but it distracts the consumer from the greater enviromental impact of that product.
Surfing in the internet and we saw “environmentaly friendly cigarettes” Surely these cigarettes are organic but what about the hundreds of hectares that had been cut and the consequences for smokers? And what about of the millions of cigarettes that are being consumed every day ?They produce thousands of tones of carbon dioxide.
Finally the sin of fibbing refers to those companies which add on their products claims that are entirely false.
The Fur Council Of Canada claimed that “fur is green”. Yes, they really said that. They claimed that fur is “natural, renewable, recyclable, biodegradable and energy efficient.” They even called it “the ultimate eco clothing”. However, we must know that “It takes more than 60 times as much energy to produce a fur coat from animals than it does to produce a fake fur. Plus, the waste produced on fur farms poisons our waterways. Besides, unlike false fur the “real thing” causes millions of animals to suffer every year.”
We have also been doing research on some adverts we can see in our daily lives in Barcelona. For example, TMB, the company in charge of the transport network in Barcelona, has launched a campaign to raise awareness about the importance of using public transport in order to reduce CO2 emissions. On their web-page you can create a desktop with flowers and calculate how much CO2 you can reduce. Even if the campaign is very appealing, we must not forget that its purpose is gaining customers and it commits, among others, the “sin of vagueness” and the “sin of the lesser of two evils” because it distracts the consumer from the fact that TMB does also emit CO2.
The company Nestle has not only counted on George Cluny to promote Nespresso, but they have also created a campaign called “ecolaboration” to inform about their capsule retrieval systems. Both their Internet page and the TV ads have reached many countries and the success of this product is obvious. However, is this recycling campaign really effective or is it just a way to pretend that Nestle cares about all the garbage they generate?
Ambilamp is a non-profit association which has developed a system to retrieve and recycle bulbs. They offer their services to bulb manufacturers, they comply with environmental regulations and work with the authorities to keep improving this system. We think Ambilamp’s ads are good examples of “completely green services”.
In spite of the existence of this unethical practice, we so also want to show that the situation is getting better. As we can see in this graphic, today there are 73% more green products than in 2009. These products are healthy for our planet and also for us. Cleaning, building and construction products are the most representative ones.
As we have tried to show in this presentation, there are still many products that commit one or more sins of greenwashing.
Nevertheless, some companies are listening and we hope that the number of sin-free products keeps increasing. Thank you for your attention.
![Greenwashing ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)