The document discusses various types of "greenwashing" or deceptive eco-advertising practices used by home appliance companies, including making vague, unverifiable, or irrelevant environmental claims as well as outright lies. It provides examples of companies like Samsung, LG, and GE that employ these tactics and notes that retailers like Lowe's contribute to the problem by selling greenwashed products. The document concludes by suggesting companies adopt honest policies by sharing verifiable information on truly environmentally friendly appliances to benefit customers and their brand reputation.

1. Greenwashing Deceptive eco-advertising and its prevalence in the home appliance industry.

2. Sin of Vagueness A claim that is too broad or not legally defined Example: “All-Natural” products

3. Sin of Worshipping False Labels Companies that create fake 3rd-Part endorsements Example: Magazines paid to evaluate products

4. Sin of Irrelevance A claim that may be truthful but is unhelpful Example: “CFC-Free”

5. Sin of the Lesser of Two Evils A product that is only green in comparison to other products in the category Example: Organic Cigarettes

6. Sin of Fibbing Outright lies Example: Companies falsely claiming to be energy-star certified

7. Genuine Green Labels

8. Home Appliances Refrigerators, Washers, Toaster, Air Conditioners..... We all have them Hard/Impossible to Realize Greenwashing

9. Example 1: Samsung Read everything carefully Don't believe everything you read or see Symbols don't always mean something Every Award is different

10. Example 2: LG Research Compare Multiple Tests Don't believe what they say Look into the history of the company, were they caught before?

11. Example 3: GE Promises are promises, nothing more Money means nothing, I can markup anything Companies don't need to give you the whole story. They can leave parts out that make huge differences.

12. Lowe’s-- Improving Homes? Selling Greenwashed products is only fueling the Greenwashing epidemic Needs to Re-think Objectives

13. Honest AND Eco-Friendly Adopt policy of honesty Share information on true green appliances and their companies Focus advertising on just those products

14. Benefits Reassure customers Improve sales Better the image of the company for the future