Ambush marketing
•Download as PPTX, PDF•
1 like•1,981 views
Learn what is Ambush Marketing by comparing various advertisement images provided in the PPT and try to find out more and more such images and explore your learning.
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Ambush marketing
- 2. In Military Terms Ambush means the act of waiting in a concealed position in order to launch a surprise attack. Ambush marketing or ambush advertising is a class of advertising strategies, in which an advertiser markets themselves in such a way that it competes with or ambushes the marketing presence of a competitor.
- 3. LATEST WAR WAS BETWEEN Procter & Gamble’s shampoo brand “Pantene” with the tagline “A mystery shampoo. Eighty percent women say it is better than anything else.” Hindustan Unilever’s shampoo brand “Dove” ambushed the campaign by placing an adjacent hoarding with the tagline “There is no mystery. Dove is the No. 1 shampoo.”, thus ambushing Pantene’s campaign.
- 5. • Jet Airways came u with an ad campaign saying “We’ve changed!” • To ambush the campaign, Kingfisher airlines came up with “We’ve made them change” • Which was further ambushed by Go Airways saying “We’ve not changed. We are still the smartest way to fly”
- 7. In a similar way, in recent time…. • Flipkart came u with an ad campaign saying, “Nahi khareeda? # Achha kiya” • To ambush the campaign, Snapdeal came up with “Achha kiya bata diya….. #Yahan se kharido” • And further the cake was taken away by, Coupon Dunia saying “Kahin se bhi khareedo….. #Bachao idhar se”
- 8. Thank You
Editor's Notes
- It can be defined as an attempt by an organization to benefit from the goodwill or popularity of a particular event by creating an association between itself and the event, without permission from the relevant organization and without paying the fees to become an official sponsor.
- However, the latest war was between Hindustan Unilever’s shampoo brand “Dove” and Procter & Gamble’s shampoo brand “Pantene”. P&G launched its intriguing ad campaign for Pantene with the tagline “A mystery shampoo. Eighty percent women say it is better than anything else.” A few days later and before P&G could launch the new Pantene, Hindustan Unilever ambushed the campaign by placing an adjacent hoarding with the tagline “There is no mystery. Dove is the No. 1 shampoo.”, thus ambushing Pantene’s campaign.
- In recent times, the nation has been a witness to hoarding ambush advertisements. Jet Airways came up with an ad campaign saying “We’ve changed”! To ambush the campaign, Kingfisher airlines came up with “We’ve made them change” which was further ambushed by Go Airways saying “We’ve not changed. We are still the smartest way to fly”. The hoardings in this case, were placed in the city of Mumbai in a vertical sequence. The campaigns proved to be a funny sight to the city but a slap in the face of competitors as each competitor was feeding into the campaign of the other.