The document discusses the segmentation target of professional individuals and organizations in need of graphics and animation software. It highlights the positioning of the software as professional yet user-friendly, facing challenges from open source alternatives and high costs. Opportunities for innovation are noted due to the rising preference for open source tools.

1. Segmentation-Professional individuals &
Organizations looking for Graphics,
Animations.
1
Target - Creative professionals for
professional image editing, animations and
other graphic work
Positioning-Professional
yet user-friendly
software and recognized for setting benchmarks and standards
which many other
open source and other
tools follow.
High trust, Innovation and professional tools,
Global acceptance with very high reach
Weakness- Challenges w.r.t Open source OS
Linux due to competition. It is very costly
and attracts user from exploring
2
Opportunity
To continuously innovate as it
Threats
employs brightest minds in industry
Open source Linux is increasing
deployment and people are voting
more for open source and free
tools. Consumers compare prices
3
Compelling
4
Genuine
a blog by Seema Gupta
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