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beauty & skincare
MAGAZINE
thecreativemachinery.com
SMARTbusiness!
	
  
beauty & skincare
MAGAZINE
“Pequeñas IDEAS
para chicos grandes”
Amalia Fumanal ®
Marketing Strategy Expert
0º

COMPANY BRAND Marketing
4P
Product
Promotion
Price
Placement or distribution
channels
3C
Content
Customers b2b / b2c
Connection
1º

DAFO & Benchmarking
2º

COMPANY BRAND IMAGE
1st Re-styling logo image

BIG Idea!
2nd Positioning of the company

3 keywords !!
3rd Key values of the company

Mission & Project !!!
3º

COMPANY BRAND GUIDE
Company.Brand Name
Target and Coretarget
Mission & Project
5 Values of the company
Brand
logotipe and positioning

Claims sell-out
Customer Value
Promise
irrational

Benefit
rational

Reason: WHY?
CA
Cadvantatges +
Corporative brand colors
Typographies
Brand images
&
plastic treatment of the advertisement
4º

COMPANY BRAND Communication
b2b Speech
Vs
b2c Speech
Positioning b2b Vs Emotional Slogan b2c
Describing materials and contents
for these 2 difefferent communication targets

B2B / B2C
5º

Digital Buzz Marketing
WeBLOG
+
Digital Active
Personalize DB / emailing newsletter
Keywords googletrends
SEO / SEM / SMO and # list
ECOsystems
RRSS & Social Media Plan
WEBINARS
Amalia	
  Fumanal	
  ®	
  
	
  
Marke/ng	
  CREATIVO	
  AVANZADO	
  
Experta	
  en	
  Dermcosmé/ca	
  
	
  
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