Advertising and graphic design have 10 things in common: 1) building awareness, 2) informing, 3) contrasting and comparing, 4) retaining customers and building loyalty, 5) persuading, 6) influencing, 7) motivating employees, 8) generating wider reach, 9) facing competition, 10) needing to adapt to changing demographics. Both fields aim to effectively communicate messages to target audiences and promote products and services. Designers must consider the goals of advertisers to build awareness, inform customers, and influence decisions.

2. 10 Things Advertising and Graphic Design
Have in Common
From DMAC.edu Digital Media Arts College in Florida - 561-391-1148

3. It seems no matter where you look, advertising and designs created for advertising are everywhere. Just take a quick glance and
you’ll find everything from book covers to street signs have been designed by someone for a specific reason. Because most
businesses cannot thrive without marketing and advertising, designers are in high demand. Here are 10 items Advertising and
Graphic Design have in common.

4. 1. Build Awareness
2. Inform
3. Contrast and Comparison
4. Retention and customer loyalty
5. Persuade
6. Influence
7. Morale for current employees and staff
8. Generate a wider reach
9. Competition
10. Demographics can change overnight.

5. Building awareness of a particular brand can be very challenging. Both advertisers and designers know this as a ‘true all’ statement.
It’s the advertiser’s responsibility to devise a campaign that will be the most effective in getting the word out about a particular
product. Graphic Designers creating everything from brochures, to ads, to a business card must always keep this in the back of their
mind when drafting a design concept to final delivery. One letter off can create a whole new meaning to a business name, the
message of the campaign etc. Both advertisers and designers are always thinking alike when it comes to building awareness.

6. In order for a person to purchase goods and services they have to know about them. By putting together new assets for a product
launch you are informing the public or whoever the targeted audience is that a new product is available and any other details
necessary to communicate the product or service and its benefits.
In today’s mobile world, people are doing an online search for a product or service and comparing with multiple businesses that
offer similar or the same products. An advertiser will know and understand who the competition is and what they form of
advertising they’re using to promote their business. Graphic Designers, Art Directors and sometimes Account Executives will often
times see how someone else used a font, graphic or color scheme to see how they can make their product stick out.

7. Elements like the weekly ads and other forms of advertising helps to keep the client loyalty for a particular product or service.
Take for instance the auto industry, they are constantly running ads for their cars….. And why? So they can stay in the forefront
of their customer’s mind since the average customer upgrades every 36 months. Designers know these types of elements and
may include what worked before, but give it a new twist.
Persuade and Influence are pretty close to the same thing. You’ll find that copywriting falls hard into these categories. A good
copywriter will push the audience with strong and powerful messages with a Call to Action, that directs the client down the rabbit
hole. Designers are always looking for techniques to serve this purpose.

8. Influencing and motivating a company’s staff may seem odd. But, oftentimes a company will help motivate their sales staff and
other key personnel with a new look and possibly help to re-brand altogether. Advertisers position themselves in ways they can
help to solve a problem. Designers are usually in line with this concept.
Advertisers are looking for ways to generate more business. By advertising, they cast a larger net without relying on word-of-
mouth sales. Graphic designers need to think in these terms as well. If the majority of men are color blind to dark blue, then why
would you use that in your design color scheme? Designers oftentimes have the answers the advertisers are looking for.

9. Competition is high in both advertising and graphic design. This is also vital to understanding your client’s competitors. If they
don’t advertise, they lose business to someone who is. Advertisers and Graphic Designers have to compete. But, competition is
good. It helps to set prices, and keeps the economy moving. It’s up to you to advertise your skills and creativity in order for you to
obtain work. Advertisers have to compete with other ad agencies and they tend to stay up on the current technologies, etc., that
will keep them in the forefront of best practices.
Demographics are changing overnight. A shift in the housing market is a good example here. Banks and mortgage companies
were focused on selling mortgages to people needing to re-finance their homes. Today, mortgage companies are looking toward
Millennials as their targeted audience due to the overwhelming number of the younger generation stepping into first time buyers.
Advertising is always changing with your clients and designers must know that as well.

10. So when it comes to advertising and graphic design no matter if you’re launching a new product or re-designing an old one, it’s
important to keep the customer informed and to always show them with fresh new ways of looking at the same product. Things like
customer loyalty are key to any brand's success and it’s up to both the advertiser and the designer to make new customers and to
keep them.
By following these same rules, you’ll be ahead of your game throughout your designing career.

11. Get Your Degree In Graphic Design in Florida
at DMAC – Digital Media Arts College in
South Florida

12. Get a Degree in Graphic Arts in South Florida from Digital Media Arts College.
Located in Boca Raton.
For more information on custom logos contact our administrators for direction.
Banners, Cards, Logo Design and More - DMAC is proud to offer commercial design and printing
services in Boca Raton Florida

13. Digital Media Arts College, Boca Raton Florida
Connect with us!
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14. DMAC’s dedicated faculty prepare their students to develop their artistic
capabilities and to channel their talents towards the pursuit of productive and
successful careers once they leave college. All of DMAC Faculty have a graduate
degree or higher. With small classes and a low student-to-teacher ratio,
students at our college enjoy close collaboration with experienced faculty
mentors.
DMAC is an arts college that provides its students with a multitude of practical
options to express their creativity while developing artistic fundamentals and
learning current technological standards. Equipped with computer labs, render
farm, and a motion capture and art studio with a chroma key green wall, our
arts college provides students with specialized training for a demanding
marketplace.

16. Digital Media Arts College, Boca Raton Florida
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