Presentation series from the Humber CIM event on 'How to Develop a Successful Marketing Career'. We heard from different speakers giving their advice on how to develop their careers to the next level. Leading marketing recruitment consultant Sarah-Lee Nessam discusses the challenges and opportunities in marketing as well as tips to secure the career you really want.

1. CIM Humber Event Marketing Careers #5
SARAH-LEE NEESAM
“Marketing Careers in 2019 and the future”

2. Marketing Careers
in 2019 and the future
Presented by
Sarah-Lee Neesam
Director of Elevation Marketing

3. Sarah-Lee is the Director of Elevation Recruitment Group, a member of the Senior Management
Team. She is also the brand lead for Elevation’s internal marketing team.
Qualifications
• CIM Affiliate & CIM Board Member
• Degree: Media, Communications & Cultural Studies
After university, Sarah-Lee worked in both in-house marketing and agency, followed by a successful
career as senior account manager in a large marketing agency.
Sarah-Lee then moved into recruitment where she started her career at a global recruitment firm as
manager of Marketing and Technical Sales Recruitment.
Following this, in 2012, Sarah-Lee joined Elevation Recruitment Group as board director.

4. Marketing Trends
The Future…
Internal
Communications
Customer Retention
Digital
Full Mix Marketing
Analytics
Inhouse vs Agency
Big Data
Cost Efficient
SEO /PPC
Acquisition & Retention
E-Commerce / Digital
Focus
Graphic Design
Internal Communications
Personalisation
Experience Marketing
Free
Digital Development
Web Design
PR & Communications
Content Management
Marketing Executives
/ Interns
Cost Heavy
Direct Marketing
Customer
Communications
CRM Development
Marketing Insight /
Analysis
Category
Management
2006 – 2009 2010 – 2013 2014 – 2018 The Future

5. The effects of the changing economic society on Marketing
Changes in the perception of marketing at Board level
The requirement for commercial marketing professionals
Proven maths skills to review ROI (return on investment)
Review of figures i.e. CPA (cost per acquisition) CPL (cost per lead) Google Analytics, Social Analytics,
Customer Segmentation
Education – CIM (Chartered Institute of Marketing), Google Courses etc.
Experience is key for graduates

6. Roles within Marketing
Off line Marketing
Full Mix Marketing
Account Handlers
Client Services
Product Marketing
Category Marketing
Brand Marketing
Retail Marketing
Trade Marketing
PR
Internal Communications
Media Relations
Market Research
CRM
Graphic Design
Photography / Studio
Online Marketing
Online Marketing
E-Commerce
Account Handlers
SEO
PPC
Online Analytics
Web Content
E-Marketing
Social Media
Web Design
Affiliates
Front-end Web Development
Online PR
Online Merchandising
UX / User Experience

7. Biggest skills gaps
• Analytics and big data
• Business and Marketing Strategy
• SEO
• Digital Advertising and Optimisation
• Changing Technology
• Basic web development
• User experience and user journeys

8. Interview Techniques
• Study the company
• Dress Code and Appearance
• Know your CV
• Study the job description
• Build rapport
• Eye contact & body language
• Display your skills with concrete examples
• Remain Positive
• Prepare Questions
• Feedback

9. Career Plan
Research is key in all marketing campaigns you do. The same applies to your career.
Review what you want, now research!
Know the market you are targeting – key employers, key players, potential threats future opportunities i.e bre
Find out the key requirements for the role you want.
Research the study options available in your area
Use the tools available to you to gain as much insight into how to reach your end goal and what small steps
are required to get there i.e LinkedIn ( other peoples profiles / career paths), mentors, managers / directors
internally, networking groups, peers.
Promotions – what are you ambitions, personal development, professional development, management (peop
process) – how to get a promotion – is this internal opportunities or external opportunities

10. Any Questions
Key contact:
Sarah-Lee Neesam
Director
Email: Sarahleen@elevationrecruitment.com
For more information please visit:
www.elevationrecruitmentgroup.com
South Yorkshire West Yorkshire
01709 723 248 01924 635007