Sunil Kumar is an experienced Associate Art Director with over 15 years of experience in graphic design, print design, web design, and creative direction. He has expertise in conceptualizing and designing various marketing collateral, brand campaigns, and digital experiences for clients in industries like IT, consumer goods, retail, and manufacturing. Sunil is proficient in design software like Adobe InDesign, Photoshop, and Illustrator and is seeking a role where he can continue growing his skills and mentoring more junior designers.
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Hi everyone!
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For my SOCS 4th year class at Emily Carr University, we were asked to create a business plan for ourselves following our graduation.
This is my business marketing plan for 2019-2025.
Thanks for checking it out!
Table of Contents
Executive Summary - 05
Summary
Business Overview - 06
Introduction
Products and Services
Value Proposition
Corporate Social Responsibility
Situational Analysis - 10
Introduction & USP
Target Market Situation
Competitor Situation
Job Qualifications
S.W.O.T Analysis
Marketing Strategy - 14
Mission
Finances - 16
Objectives
Pricing
Financial Goals
Marketing Goals - 19
Summary
One Year Goals
Five Year Action Plan
Action Plan Breakdown
Visual Identity Planning
Gozinto Chart
GANNT Budget
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
MY ROLE IN THE ORGANIZATION
Involved in the development of clients brand identity, coordination of ideas and concepts to find best solution for advertising.
1. resumesunilkumar tp | associate art director
contents
readmore
primary
skills
keyskills
expertise
career
experience
career
development
education
personal
details
3. Primary
Skills
Personal traits
and Career
expectation
Associate
Art Director
Experienced in working on all forms of design
elements for advertising and marketing campaigns
including web development
A creative design professional with a clean, bold and
aesthetic work style. Experienced in all forms of design
and development of art and creative for advertising
and marketing industry for a diverse range of markets
from IT, consumer, retail and manufacturing clients.
Strong conceptual thinker with clarity in deciphering
the brief and create innovative creative solutions.
Extremely adaptable and collaborative to the needs
of a team environment. Seeking a creative growth
environment that will help me further my learning
skills across all mix of media and help create value by
bringing my experience and keen sense of detailing.
My sense of detailing comes with working with a whole
host of MNCs, and adherence to their brand guidelines
and requirements. I am looking forward to transfer my
learning to my juniors and also look forward to being
mentored by my seniors.
Key Skills
4 Proficient in print design and possess
experience in software’s like Adobe
InDesign, Photoshop, Illustrator,
CorelDraw, etc.
4 Proficient in web designing and
experience in working on HTML,
DreamWeaver
4 Expert in MS Office tools like
MS-PowerPoint, MS-Word and
MS-Excel
4. Expertise
Brand campaigns
Brand Identity – Consumer &
Corporate
Turnkey B to B and B to C
marketing and go-market
campaigns across all media,
branding collateral, onsite
experiential graphics
Career
Experience
Associate Art Director
MRM END TO END, Bangalore
Since June 2009
Creative development and direction of a broad range of
Electronic News Letters, Electronic direct mailers, direct mailers,
e-invites, microsites, magazines, advertisements, advertorials,
post cards and posters, Backdrops, standees, banners, brochures,
newsletters, and event collaterals for many clients of MRM
END TO END. Participated in creative team solutions, websites,
advertising for various clients.
Key Accounts: HP, Microsoft, Autodesk, Hitachi, Intel, VMware,
SAP, CA, Cisco, MSC Software, NetApp, Dassault Systemes,
FUJITSU, Avaya, Fujitsu, UKTI, etc.
Senior Graphic Designer
Stark World Publishing Pvt Ltd, Bangalore
May 2007 to May 2009
Lead Designer with the creative team to design and layout of
travel guides, maps, coffee table books, magazines, directories,
advertisements, advertorials, post cards and posters. Played key
roles in the design of more than fifteen books that meet global
design standards and supervision of printing. Instrumental in
designing more than 200 maps which are GPS tracked. Key
Publications: Bengaluru & Karnataka, Maps & More Karnataka,
Ticket Bengaluru, Theyyam.
Graphic Designer
Christal Impressions, Kerala
July 2003 to April 2007
Independent design of marketing materials, identity, stationary,
brochures and promotional material for local new business
development
Graphic Designer
St Joseph’s Orphanage Press, Kerala
March 2002 to June 2003
Independent design of marketing materials, identity, stationary,
brochures and promotional material for local new business
development
Graphic Designer and Tutor
Tokyon Computers, Kerala
July 1997 to February 2002
Independent design of marketing materials, identity, stationary,
brochures and promotional material for local new business
development and training for students.
Graphic Designer
Century Graphics, Kerala
January 1996 to June 1997
Independent design of marketing materials, identity, stationary,
brochures and promotional material for local new business
development
Career
Development
Proficient in print and web
designing. Possess sound
knowledge of design
software’s like Adobe
Indesign, Photoshop,
Illustrator, CorelDraw, HTML,
DreamWeaver, etc. Expert
in MS Office tools like MS-
PowerPoint, MS-Word and
MS-Excel; now seeking a key
position in designing. Attended
various brand guideline training
to improve conceptual skills.
5. Education
Personal
Details
Contact details
B Com (Bachelor of Commerce)
Mahatma Gandhi University, Kottayam, Kerala
Date of Birth : 30 May 1974
Sex : Male
Nationality : Indian
Marital Status : Married
Permanent Address : Thottupurathu, Mammood PO,
Changanaserry, Kottayam, Kerala
Present Address : #1727, Sundaravdanam, Gayathri School
Road, 4th Cross, Vijinapura, Bangalore
Passport Details
Passport No : G4010592
Date of Issue : 10-07-2007
Date of Expiry : 09-07-2017
Place of Issue : Kochi
Call +91 99164 19229 | Mail sunilthottupurath@gmail.com
The information that I have provided is true to the best of my knowledge and belief.