Taylor Lanham is an experienced web and graphic designer with a Bachelor of Arts and a successful career history designing various marketing materials across print and digital platforms. They have worked as a graphic designer for A-Cute Derm Inc. and Promotional Products Co., where they redesigned websites and packages, increased sales and traffic, and streamlined marketing processes. Their work has received positive reviews and they have won awards for their design skills.

1. TAYLOR LANHAM
2222 Settlers Way Blvd Apt. 827 ~ Sugar Land, TX 77478 ~ (832) 622-1486 ~ taylor.lanham76@gmail.com
http://www.behance.net/taylor-luke-lanham
WEB AND GRAPHIC DESIGNER
ELECTRONIC / DIGITAL / PRINT PLATFORMS ~ PACKAGE DESIGN ~ SEO OPTIMIZATION
An Experienced Web and Graphic Designer combining a Bachelor of Arts with a successful career history of designing custom
logos, websites, newsletters, art, packaging, catalogs, promotional items, marketing / advertising collateral, and email campaigns
(electronic/ print/ digital) to generate brand awareness, drive traffic, increase continuity, showcase solutions, capture and expand
sales, and promote each organization as the provider of choice against competitors. Consistently fosters professionalism and
dependability while steering web / graphic design and marketing projects, implementing continuous process improvements,
increasing productivity, and meeting the deadlines and targets of employer organizations and clients.
Website Design ~ Graphic Design ~ Marketing ~ Search Engine Optimization (SEO) ~ Logo Design ~ Label/Package Design
Adobe Expert ~ Pricing Booklet and Catalog Design (Spanish and English Versions) ~ Newsletter Creation ~ Direct Mail Pieces
Content Management System (CMS) ~ Printing ~ Product Photography ~ Social Media Campaigns ~ Vendor Management
Photo Editing ~ Typography ~ Quality Control ~ Shipping ~ Client Development ~ Image Correction ~ Database Management
HIGHLIGHTED WEBSITE DESIGN PROJECTS
A-Cute Derm, Inc.: http://www.a-cutederm.com
Promotional Products Co.: http://www.promotionalproductsco.com
University of Houston: http://www.digitalmedia.tech.uh.edu
CAREER HISTORY
GRAPHIC DESIGNER AND MARKETING / SOCIAL MEDIA MANAGER 11/2014 – Present
A-CUTE DERM INC.: Stafford, TX
Designed, created, and delivered highly engaging marketing programs (digital / print) to drive the expansion, growth, and revenues
of a global manufacturer, distributor, and marketer of professional skin & health products.
HIGHLIGHTED GRAPHIC DESIGN / MARKETING ACCOLADES AND ACHIEVEMENTS
 Launched the New E-Commerce Website to Surge Online Sales 50%. Solely designed, developed, and enhanced the
website conversion rate by simplifying the checkout process. Captured and uploaded product photos, authored informative
copy on product descriptions, incorporated SEO content, keywords, and meta-data, and designed and implemented aesthetically
pleasing graphics that captured and retained traffic. The new site immediately increased sales by $1500 each month.
 Created New Package Designs and Labels that Captured Positive Reviews and New Sales Opportunities, including
two new professional accounts and one private label account. The new packaging promoted the continuity of the brand, met the
unique size requirements of more than 40 products, and simplified the color scheme throughout the product line by narrowing
of the previous color categories from 30 to 25.
 Revamped Brand Image and Corporate Identity to match current buyer and market trends, boost customer satisfaction
levels, and remain competitive in a dynamic and evolving industry.
 Decreased the Marketing Production Time by 75% (from three weeks of production to a one-week time frame) by
developing and deploying an annual marketing plan to track goals / objectives and help maximize production time.
 Surged Marketing Productivity Levels through the implementation of the new annual marketing plan that reviewing past
marketing activities and results to identify effective activities. This allowed a disciplined approach to reaching business goals, yet
was flexible enough to change with market conditions.
HIGHLIGHTED GRAPHIC DESIGN / MARKETING RESPONSIBILITIES
 Managed Multiple E-Commerce Websites. Administered website CMS (content management system), customer service /
support, sales, on-line marketing, product content updates, photo images, banners, SEO content, meta-data, and education.
 Directed Marketing Campaigns, Strategies, and Collateral for Print Production. Authored copy and content, developed
graphics, photographed product, and placed photos. Created layouts for newsletters, direct mailers, sell sheets, brochures,
promotional items, product labels, packaging, and business cards.
 Conducted Social Media Marketing Strategies that Identified Consumer Trends and Decreased Competitor
Influence. Administered email campaigns, social media posts, customer service/support, and added content e.g. (education,
interaction, inspirational, and humor).
 Sourced, Secured, and Managed Third Party Vendors and Suppliers and negotiated prices/contracts to secure resources.

2. TAYLOR LANHAM ~ (832) 622-1486 ~ taylor.lanham76@gmail.com
CAREER HISTORY (Continued)
GRAPHIC DESIGNER 9/2013 – 10/2014
PROMOTIONAL PRODUCTS CO.: Houston, TX
Produced graphic designs, layouts, logos, and content for advertising, marketing, PR, and promotional materials across web/digital
and print platforms that met the unique business needs, messages, and brand images of a diverse group of clients.
HIGHLIGHTED GRAPHIC DESIGN / MARKETING ACCOLADES AND ACHIEVEMENTS
 Surged Website Traffic 15% in Just Two Months (based on Google Analytics) by Redesigning the Website with a new
adaptive resolution to showcase 100+ products across 30+ categories using the Joomla content management system.
 Successfully Steered Client Marketing and Graphic Design Projects to Capture New Business, Referrals, and Repeat
Customers. Project Highlights Included
o Tradeshow Package for an Oil and Gas Company. Resized company logos for thousands of promotional products,
including 1000 each of notebooks, pens, flash drives, tumblers, and totes with company logo and colors. A subsequent
large-scale tradeshow order was received in response to the project exceeding client expectations.
o Silkscreened Tee-Shirt Order for the Nursing Department of a Healthcare Organization. Created custom tee-shirt
designs and logos for the front of the shirt while resizing and positioning the company logo for the back of the shirt. The
order was for 100 tee-shirts and the client was so satisfied that they reordered the same shirt for another department the
following week, which secured additional revenues (as well as a loyal client) for the organization.
HIGHLIGHTED GRAPHIC DESIGN / MARKETING RESPONSIBILITIES
 Met Ambitious and Competing Graphic Design Project Deadlines while delivering high-quality designs and building client
relationships. Administered databases, documented progress for internal and external stakeholders, and partnered with shipping
companies to deliver each product.
 Presented and Pitched Graphic Design Ideas to Clients of varying budgets, business objectives, and communication styles
across a diverse group of industries while serving as a subject matter expert (SME), overcoming obstacles, receiving feedback,
and formulating “on the spot” revisions and strategies in line with customer needs.
 Designed Layouts, Created Art / Images / Illustrations, Captured / Edited / Corrected Photographs, Authored
Copy, and Selected Colors, Font Sizes, and Typefaces to meet the corporate brand graphics of each client, audience, and
organization.
GRAPHIC DESIGN STUDENT ASSISTANT 2012 – 2013
UNIVERSITY OF HOUSTON
Delivered creative and engaging web and graphic design support in an electronic/digital environment to drive engagement, secure
user actions, and meet the business and educational goals of the Department of Technology. Updated web content/design graphics
and assisted with the editing and web page production.
EDUCATION
BACHELOR OF ARTS
UNIVERSITY OF HOUSTON: Houston, TX
Graduated with a 3.6 GPA ~ Honors Included Magna Cum Laude and Deans List
TECHNICAL SKILLS
Adobe Dreamweaver, Adobe Photoshop, Adobe InDesign, Adobe Acrobat Professional, Adobe Captivate, Adobe Illustrator,
Dreamweaver, WordPress, Joomla, and Windows/Mac OSX Operating Systems, and MS Office
WINNER: BEST OF 2015 GRAPHIC DESIGN AWARD FOR HIGHEST CUSTOMER REVIEWS
https://www.thumbtack.com/tx/houston/design-companies/