The document discusses the effectiveness of combining a documentary called "My Cell Friend" with ancillary texts like a radio trailer and magazine article. It explains that clear synergy between the products was needed to attract the target audience of 15-25 year olds. The radio trailer used clips and interviews from the documentary so audiences would recognize it. Images from the documentary were also included in the magazine article to create links between the materials. While the overall layout of the article was professional, brighter colors may have better appealed to the target demographic.

1. How effective is the
combination of your
main product and
ancillary texts?
BY JONATHAN WADE

2. Why did we need an effective
combination ?
 To sell our products to out target audience we had to ensure there
was clear synergy across our documentary, radio trailer and
magazine article. As both our radio trailer and magazine where
advertising our documentary there needed to be obvious links that
would attract the consumer to watch ‘My Cell Friend’.

3. Target audience
 Our target audience is mainly those aged 15-25 as they are up to
date with the latest technology so the documentary will be related
to them. The documentary will not be focused on one gender, as
we want to maximise potential viewers and because those who use
mobile phones are typically from both genders. We will target a
typical white audience as they may have more modern values in
terms of technology. Lastly the social group will be fairly open
however can be considered more appropriate to the upper/middle
class as they have a higher level of disposable income so are more
likely to have a mobile phone.

4. Radio trailer
 In our radio trailer we used snippets of our final documentary
product through the use of vox-pops and expert interviews. Each of
these aspects is done so the audience can easily recognise our
documentary through our radio trailer as there is clear links between
the two products. We felt that the voice over of the documentary
will appeal to a younger audience as the narrator is of a similar age,
therefore they are more likely to find the trailer related to them. In
reflection I feel our radio trailer does clearly have synergy with our
documentary and our audience can get a clear understanding of
what they can expect to see in the documentary. The channel
research I completed also meant the product would be shown on
Capital FM, this means that the audience reached will be that of a
similar nature to our target market.

5. TV listing
 In our article we included images from our documentary such as
experts and mobile phones in use. We did this so there was a clear
link across our products. The use of these images allowed the
audience to get an insight into what they can expect from the
documentary. The audience may be attracted to watch the
documentary as they are interested by key points raised in the
article, therefore our TV listing is an effective advertising method.
 The overall look of the article was professional in its layout, however
it could be questioned if it is related to our audience as a more
informal layout may be considered a stronger fit. The colours used
are plain, however for our target audience you would expect more
bright and vibrant colours to be used. However in terms of quality I
believe our TV listing was professional and suited to magazine
publishing.