This document discusses how to optimize PDFs for search engine rankings and discoverability. It recommends including active links in PDFs, using mostly text instead of images, optimizing the document title similarly to an HTML page title, and linking to the PDF from already indexed website pages to help search engines find the content. The document also provides tips for converting URLs and text to active hyperlinks within PDFs.
aOS Monaco 2019 - All you need to know about modern team sites & communicatio...aOS Community
This document provides an overview and demonstration of modern team sites and communication sites in SharePoint. It discusses the differences between the two site types and their purposes. It also demonstrates hub sites and how they can be used to roll up navigation and search across linked subsites. Finally, it shows examples of web parts, themes, and tools like the PnP starter kit and fantastic 40 web parts that can be used to customize modern SharePoint sites.
Modern SharePoint sites offer new Team and Communication sites; site themes and designs; new and updated web parts; enhanced lists and libraries; hub sites; integration with Flow, PowerApps, and Power BI; and much more.
The document discusses preparing for the modern SharePoint experience. It explains the different types of sites available in SharePoint including communication sites for general information and team sites for select people. It encourages learning about existing site pages and classic publishing portals before modernizing them. Resources provided include Microsoft Learn and documentation for learning modern SharePoint.
All PDFs are Not Created Equal - Adlib White Paper - From AtidanDavid J Rosenthal
The document discusses ensuring high fidelity when converting documents to PDF. It defines rendition fidelity as the accuracy of a rendition compared to the original source. Converting documents can result in issues like missing or distorted content due to proprietary formats and missing fonts or links. The document recommends using native applications to reconstruct the data as intended by the author in order to achieve the highest fidelity. It describes how Adlib software automates high fidelity conversions at scale across various file formats using native applications.
This document discusses enhancing search relevancy and user experience in SharePoint. It provides an overview of Softmart, an IT solutions provider, and discusses information architecture and its role in search, including navigation structure, metadata strategy, and site taxonomy. It also describes SharePoint search components and result sources that can be used to customize search results.
SharePoint has been on the market from 2001, and since then, matured into a very stable and popular business collaboration platform. The beauty of SharePoint is that it is relatively easy to customize and it provides an experience already familiar to users via Office suite. Most frequent use of the platform by corporations has been in the areas of web content management, information sharing and document management.
However, adoption of SharePoint as a true Project Management Information System (PMIS) has been slow. Out-of-the-box SharePoint is unappealing, customization takes time and acceptance at PMO level is often very bureaucratic.
In this presentation I will demonstrate how you can customize SharePoint to help you with your next project. You will walk away learning tips and tricks that you can implement literally in hours. Among other things, you will learn how SharePoint can help you facilitate project team collaboration, integrate existing methodologies and empower your project team.
This document will show you how to get started with SharePoint Foundation 2010 on SBS 2011 Standard with a step by step tutorial including screen shots.
A codeless solution to send a set of documents around for approval. Includes CSS customizations, Document Set configurations, custom site columns and content types, SharePoint Designer Workflow, and a dashboard sample.
aOS Monaco 2019 - All you need to know about modern team sites & communicatio...aOS Community
This document provides an overview and demonstration of modern team sites and communication sites in SharePoint. It discusses the differences between the two site types and their purposes. It also demonstrates hub sites and how they can be used to roll up navigation and search across linked subsites. Finally, it shows examples of web parts, themes, and tools like the PnP starter kit and fantastic 40 web parts that can be used to customize modern SharePoint sites.
Modern SharePoint sites offer new Team and Communication sites; site themes and designs; new and updated web parts; enhanced lists and libraries; hub sites; integration with Flow, PowerApps, and Power BI; and much more.
The document discusses preparing for the modern SharePoint experience. It explains the different types of sites available in SharePoint including communication sites for general information and team sites for select people. It encourages learning about existing site pages and classic publishing portals before modernizing them. Resources provided include Microsoft Learn and documentation for learning modern SharePoint.
All PDFs are Not Created Equal - Adlib White Paper - From AtidanDavid J Rosenthal
The document discusses ensuring high fidelity when converting documents to PDF. It defines rendition fidelity as the accuracy of a rendition compared to the original source. Converting documents can result in issues like missing or distorted content due to proprietary formats and missing fonts or links. The document recommends using native applications to reconstruct the data as intended by the author in order to achieve the highest fidelity. It describes how Adlib software automates high fidelity conversions at scale across various file formats using native applications.
This document discusses enhancing search relevancy and user experience in SharePoint. It provides an overview of Softmart, an IT solutions provider, and discusses information architecture and its role in search, including navigation structure, metadata strategy, and site taxonomy. It also describes SharePoint search components and result sources that can be used to customize search results.
SharePoint has been on the market from 2001, and since then, matured into a very stable and popular business collaboration platform. The beauty of SharePoint is that it is relatively easy to customize and it provides an experience already familiar to users via Office suite. Most frequent use of the platform by corporations has been in the areas of web content management, information sharing and document management.
However, adoption of SharePoint as a true Project Management Information System (PMIS) has been slow. Out-of-the-box SharePoint is unappealing, customization takes time and acceptance at PMO level is often very bureaucratic.
In this presentation I will demonstrate how you can customize SharePoint to help you with your next project. You will walk away learning tips and tricks that you can implement literally in hours. Among other things, you will learn how SharePoint can help you facilitate project team collaboration, integrate existing methodologies and empower your project team.
This document will show you how to get started with SharePoint Foundation 2010 on SBS 2011 Standard with a step by step tutorial including screen shots.
A codeless solution to send a set of documents around for approval. Includes CSS customizations, Document Set configurations, custom site columns and content types, SharePoint Designer Workflow, and a dashboard sample.
The document describes a Project Management Office (PMO) solution built on the SharePoint platform. The solution addresses key business requirements like controlling project workspaces and documentation, standardizing documents, alerting teams, and reporting on status. It utilizes out-of-the-box SharePoint features to provide a structured environment for managing projects and documentation. The summary highlights how the solution organizes projects into subsites, uses templates to standardize documents, and allows searching and versioning of content.
Slide Deck of the session "Introduction to SharePoint 2013 Out of the Box WebParts"
Date : 25 October 2014
Event : SPSEvents Washington DC Reston
Place : Microsoft Technology Center, 12012 Sunset Hills Road, Reston , Virginia USA 20190
Twitter Handle: #SPSDC
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
7 Ways To Leverage SharePoint for Project Management SuccessDux Raymond Sy
The document describes 7 ways that SharePoint can be leveraged for project management success. It discusses how SharePoint enables efficient document management, integrates common project management tools, facilitates team collaboration, automates project processes, generates relevant project reports, and allows mobile access to the project management information system. The presentation provides examples and demonstrations of how each of these can be implemented using SharePoint.
SharePoint 2010 Team Site Overview - I use this presentation to give user groups / departments a high level overview of SharePoint 2010 Team Sites. There are no exercises in this presentation - just demonstrations on how things work!
2014 02-26 - Princeton SUG presents - Getting Started with Office 365Dan Usher
Curious about what it takes to get up and running on Office 365? Join us as we go through the basics of figuring out what SKU works for you, what's included and a few caveats.
This document summarizes a presentation about Microsoft Search on Bing. It introduces Microsoft Search on Bing as a way to combine Office 365 search and web search into a single experience. The presentation demonstrates how to log in and do sample searches on Microsoft Search on Bing. It also covers enabling Microsoft Search on Bing as an admin, using the admin portal to manage bookmarks, Q&As, locations and other settings. Finally, it discusses best practices for user adoption, including identifying stakeholders, defining search scenarios, testing readiness and rolling it out in stages.
This document provides an SEO audit of a client's website. It analyzes the site architecture, content, and technical SEO elements like keywords, page titles, links and redirects. Issues found include duplicate content, non-keyword rich URLs, missing meta descriptions and the need for XML sitemaps. The audit summarizes findings, outlines next steps the client should take and packages recommended technical services.
SharePoint for Project Management (2016)wandersick
An introduction to SharePoint Online of Office 365 with a focus on project management.
In this presentation, I demonstrate SharePoint basics, creating a site, managing projects using SharePoint and misc. features. It is dedicated to my teacher, Mr. Leung, who encouraged me to present SharePoint to inspire fellow classmates on how to better manage their projects.
Main introduced features:
- SharePoint basics
- Creating sites (under OneDrive for Business)*
- Managing projects
*Note: Sites created this way are traditional Sites instead of the new style of Sites created by Office 365 Groups
Other introduced features:
- Co-Authoring
- Checking Out/In
- Version History
- Alerting
- Syncing with OneDrive for Business
- Site Mailbox (Discontinued. Available in Office 365 Groups at the time of writing)
- OneNote
- Modern UI and Classic UI
- Mobile Access
- Customizing Site Design
- User Management
- Sharing a SharePoint Site
- Wiki Page
- All Site Contents
Enhancing Relevancy & User Experience with SharePoint Search - SPSBMORE 2015Gina Montgomery, V-TSP
Delays in discovering data, especially for end users, will lead to end user adoption issues. Utilizing OOTB SharePoint Search functionality such as display templates, document previews, query rules and visual refiners is guaranteed to improve the end user's search experience. In this session we will cover the latest SharePoint Search Online features that will help your end users to reach the relevant content that they are searching for while providing them an improved user experience.
SaaS apps face legal challenges for launching featurestermsfeed
SaaS businesses or apps may face legal challenges when launching new features of the app.
That's SaaS: constantly updating the app.
But this may face a legal challenge to the business.
This document provides an overview of web parts in SharePoint 2010. It introduces web parts as reusable blocks that aggregate information and are organized into categories. It outlines how to edit web part pages, use the web part gallery to add web parts to zones on a page, and arrange and personalize web parts. The document concludes with a summary of how it covered introducing web parts, modifying web part pages, using the gallery, arranging parts on a page, and personalizing web parts.
Nintex Conference Amsterdam 2014 - The evolution of a business collaboration ...Jasper Oosterveld
SharePoint has been around since 2003 but gained a large interest and popularity by businesses all over the globe after the 2007 release. Starting out as mainly a document management and team site solution, after the 2010 release a lot has changed. SharePoint gained a stronger Search engine, improved Social features, Business Intelligence capabilities and was even extendable with Line of Business Systems. Unfortunately time didn't stand still and the technology sector underwent heavy changes with the rise of smart phones and tablets. Customers' expectations weren't always met with SharePoint 2007 and 2010. SharePoint was waiting for a necessary evolution. This resulted in SharePoint 2013. During this session, we take a look at the evolution of SharePoint with a focus at apps and mobile, Social and the Cloud.
How Microsoft Office Add-ins Simplify Daily Routine and Prevent Costly MistakesBrimit
Take a closer look at how Office add-ins improve productivity, what mundane tasks can be eliminated, what types of add-ins exist, and how to start using them
https://www.brimit.com/blog/how-microsoft-office-add-ins-simplify-daily-routine-and-prevent-costly-mistakes
April Dunnam led an introduction to branding and design in SharePoint 2013. She discussed theming with composed looks using the color palette tool. The design manager allows importing HTML master pages and page layouts through a user interface rather than SharePoint Designer. It supports creating complete custom branding. Display templates control search results rendering. Device channels map interfaces to specific devices. Design packages allow deploying custom branding to other sites and farms. The design must be published and approved after adding or changing elements.
People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.
The document provides recommendations to improve the SEO of Dutch Bike Co.'s website to meet their goals of increasing traffic and sales. It recommends canonicalizing the main website URL, improving internal linking, focusing anchor text on target keywords, and optimizing on-page elements like title tags and meta descriptions for key phrases. Redirects and link building are also suggested to pass authority and rank the main site higher in search results.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
The document describes a Project Management Office (PMO) solution built on the SharePoint platform. The solution addresses key business requirements like controlling project workspaces and documentation, standardizing documents, alerting teams, and reporting on status. It utilizes out-of-the-box SharePoint features to provide a structured environment for managing projects and documentation. The summary highlights how the solution organizes projects into subsites, uses templates to standardize documents, and allows searching and versioning of content.
Slide Deck of the session "Introduction to SharePoint 2013 Out of the Box WebParts"
Date : 25 October 2014
Event : SPSEvents Washington DC Reston
Place : Microsoft Technology Center, 12012 Sunset Hills Road, Reston , Virginia USA 20190
Twitter Handle: #SPSDC
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
7 Ways To Leverage SharePoint for Project Management SuccessDux Raymond Sy
The document describes 7 ways that SharePoint can be leveraged for project management success. It discusses how SharePoint enables efficient document management, integrates common project management tools, facilitates team collaboration, automates project processes, generates relevant project reports, and allows mobile access to the project management information system. The presentation provides examples and demonstrations of how each of these can be implemented using SharePoint.
SharePoint 2010 Team Site Overview - I use this presentation to give user groups / departments a high level overview of SharePoint 2010 Team Sites. There are no exercises in this presentation - just demonstrations on how things work!
2014 02-26 - Princeton SUG presents - Getting Started with Office 365Dan Usher
Curious about what it takes to get up and running on Office 365? Join us as we go through the basics of figuring out what SKU works for you, what's included and a few caveats.
This document summarizes a presentation about Microsoft Search on Bing. It introduces Microsoft Search on Bing as a way to combine Office 365 search and web search into a single experience. The presentation demonstrates how to log in and do sample searches on Microsoft Search on Bing. It also covers enabling Microsoft Search on Bing as an admin, using the admin portal to manage bookmarks, Q&As, locations and other settings. Finally, it discusses best practices for user adoption, including identifying stakeholders, defining search scenarios, testing readiness and rolling it out in stages.
This document provides an SEO audit of a client's website. It analyzes the site architecture, content, and technical SEO elements like keywords, page titles, links and redirects. Issues found include duplicate content, non-keyword rich URLs, missing meta descriptions and the need for XML sitemaps. The audit summarizes findings, outlines next steps the client should take and packages recommended technical services.
SharePoint for Project Management (2016)wandersick
An introduction to SharePoint Online of Office 365 with a focus on project management.
In this presentation, I demonstrate SharePoint basics, creating a site, managing projects using SharePoint and misc. features. It is dedicated to my teacher, Mr. Leung, who encouraged me to present SharePoint to inspire fellow classmates on how to better manage their projects.
Main introduced features:
- SharePoint basics
- Creating sites (under OneDrive for Business)*
- Managing projects
*Note: Sites created this way are traditional Sites instead of the new style of Sites created by Office 365 Groups
Other introduced features:
- Co-Authoring
- Checking Out/In
- Version History
- Alerting
- Syncing with OneDrive for Business
- Site Mailbox (Discontinued. Available in Office 365 Groups at the time of writing)
- OneNote
- Modern UI and Classic UI
- Mobile Access
- Customizing Site Design
- User Management
- Sharing a SharePoint Site
- Wiki Page
- All Site Contents
Enhancing Relevancy & User Experience with SharePoint Search - SPSBMORE 2015Gina Montgomery, V-TSP
Delays in discovering data, especially for end users, will lead to end user adoption issues. Utilizing OOTB SharePoint Search functionality such as display templates, document previews, query rules and visual refiners is guaranteed to improve the end user's search experience. In this session we will cover the latest SharePoint Search Online features that will help your end users to reach the relevant content that they are searching for while providing them an improved user experience.
SaaS apps face legal challenges for launching featurestermsfeed
SaaS businesses or apps may face legal challenges when launching new features of the app.
That's SaaS: constantly updating the app.
But this may face a legal challenge to the business.
This document provides an overview of web parts in SharePoint 2010. It introduces web parts as reusable blocks that aggregate information and are organized into categories. It outlines how to edit web part pages, use the web part gallery to add web parts to zones on a page, and arrange and personalize web parts. The document concludes with a summary of how it covered introducing web parts, modifying web part pages, using the gallery, arranging parts on a page, and personalizing web parts.
Nintex Conference Amsterdam 2014 - The evolution of a business collaboration ...Jasper Oosterveld
SharePoint has been around since 2003 but gained a large interest and popularity by businesses all over the globe after the 2007 release. Starting out as mainly a document management and team site solution, after the 2010 release a lot has changed. SharePoint gained a stronger Search engine, improved Social features, Business Intelligence capabilities and was even extendable with Line of Business Systems. Unfortunately time didn't stand still and the technology sector underwent heavy changes with the rise of smart phones and tablets. Customers' expectations weren't always met with SharePoint 2007 and 2010. SharePoint was waiting for a necessary evolution. This resulted in SharePoint 2013. During this session, we take a look at the evolution of SharePoint with a focus at apps and mobile, Social and the Cloud.
How Microsoft Office Add-ins Simplify Daily Routine and Prevent Costly MistakesBrimit
Take a closer look at how Office add-ins improve productivity, what mundane tasks can be eliminated, what types of add-ins exist, and how to start using them
https://www.brimit.com/blog/how-microsoft-office-add-ins-simplify-daily-routine-and-prevent-costly-mistakes
April Dunnam led an introduction to branding and design in SharePoint 2013. She discussed theming with composed looks using the color palette tool. The design manager allows importing HTML master pages and page layouts through a user interface rather than SharePoint Designer. It supports creating complete custom branding. Display templates control search results rendering. Device channels map interfaces to specific devices. Design packages allow deploying custom branding to other sites and farms. The design must be published and approved after adding or changing elements.
People chatter about SEO being dead but it is more critical than ever. Now that real-time content (twitter), fragmented content (blog/website) and external hosted content (youtube, slideshare) are being indexed by search engines, optimizing these feeds/elements with your keywords leads to high visibility in search results - no matter when the engines are pulling from.
The document provides recommendations to improve the SEO of Dutch Bike Co.'s website to meet their goals of increasing traffic and sales. It recommends canonicalizing the main website URL, improving internal linking, focusing anchor text on target keywords, and optimizing on-page elements like title tags and meta descriptions for key phrases. Redirects and link building are also suggested to pass authority and rank the main site higher in search results.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
The document discusses various online marketing strategies including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It provides tips on optimizing content, keywords, links, and metadata to improve search engine rankings. Additionally, it covers best practices for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive traffic. Specific strategies mentioned include blogging, link building, video marketing, and advertising on social networks.
1) 88% of internet consumers use search engines, so search engine optimization is critical for businesses to be visible online. The presentation covers how search engines work and strategies for optimization, including keywords, linking, and social media integration.
2) Local search optimization is also important, with tips like listing the business on maps and directories and ensuring consistent contact details.
3) Social media can help non-consumer brands by defining goals and using tools like newsletters, groups and questions to engage customers without a traditional consumer focus. Consistency across online profiles is emphasized.
Joomla Onsite SEO Guidelines for 2015 provides tips for optimizing a Joomla site for search engines. It discusses updating .htaccess and robots.txt files, using canonical URLs, prioritizing mobile usability, tracking conversions, and creating high-quality content to earn backlinks. The document recommends tools for tasks like site audits, structured data markup, and bounce rate analysis to improve search engine optimization.
On page optimization involves techniques done on a website's own pages like keywords, meta tags, headings and internal links to boost search rankings. Off page optimization uses external links from other sites through methods like link building, social bookmarking and article submissions. Key aspects of on page optimization include title tags, meta descriptions and headings to properly convey page content to search engines.
This document discusses different types of SEO, including on-page and off-page optimization. It describes key elements of on-page optimization like title tags, meta descriptions, H1/H2 tags, and keyword density. For off-page optimization, it outlines various techniques such as link building through directory submissions, article posting, social bookmarking, and more. The goal of both on-page and off-page optimization is to maximize a website's performance in search engines for target keywords.
The document discusses Google's Panda update and how it aims to improve search engine rankings by focusing on websites with high-quality, unique content over those with low-quality, thin content. It provides tips for search engine optimization, including engaging on social media, updating content regularly, and focusing on the user experience through metrics like bounce rates and time on page. Both on-page and off-page factors are important, with on-page quality content being king.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Basic SEO mini workshop for copywriter salomon dayan
The document provides tips on search engine optimization (SEO) best practices for content, links, keywords, social media, and more. It recommends writing content for users rather than search engines, using keyword research tools to identify relevant keywords, optimizing titles, descriptions and images with alt text, and leveraging social media to drive search traffic and links. Tips include using headings, common words, and the inverted pyramid structure for content; internal links with descriptive text; and filling out metadata and properties for images, video and other media.
6 Ways to Use Google+ to Increase Your VisibilityMohamed Mahdy
The document provides 6 ways to increase visibility on Google+:
1. Include key links in your profile introduction.
2. Optimize posts for Google search results by using keywords.
3. Schedule consistent updates to profiles and pages using tools like BuzzBundle.
4. Use Google+ as a business page by commenting and participating.
5. Create or join communities to engage others.
6. Organize posts by topic using Collections.
The document discusses search engine optimization (SEO) and outlines factors that affect website ranking. It discusses on-page optimization factors like keywords, titles, and links that are controlled by the website owner. It also discusses off-page optimization factors like backlinks, social media presence, and age of domains that influence ranking. The document provides tips to optimize websites on-page through elements like titles, text, and meta tags. It also provides tips for off-page optimization through activities like article submission, social bookmarking, and business directory listings.
This document provides an overview of international search marketing and social media marketing strategies. It discusses search engine optimization (SEO) techniques for different countries and search engines. It also covers keyphrase selection, on-page optimization including content, metadata, and internal linking. Additional topics include off-page link building, social media integration, and monitoring search engine performance. The goal is to help businesses succeed in export markets through an international search marketing approach.
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and overall online branding and marketing. It discusses the importance of logos, print media, online branding, corporate branding and maintaining top search engine rankings. Specific recommendations include using targeted keywords, relevant and recent content, social media platforms like Facebook, Twitter and YouTube, link building and directory submissions to improve search visibility.
Online Book Discoverability Webinar by Deltina Hay about optimizing content for search, conversion, and sharing for the MidAtlantic Book Publishers Association. Topics include optimizing web page content, Google Rich Snippets, Google Authorship, structured data, microdata, metadata, Open Graph, Twitter Cards, and Pinterest Rich Pins
The document provides tips and strategies for mobile SEO and top SEO tips for 2010. It discusses the growth of the mobile market and basics of mobile SEO like on-page and off-page optimization. It also discusses social media, link building, geo-targeting, and tools like Google Webmaster Central. The document concludes with 12 specific SEO tips covering links, content spinning, RSS feeds, geo-targeting, and more.
This document provides an overview of internet marketing and search engine optimization (SEO) for small businesses. It introduces the presenter and defines internet marketing and SEO. Key aspects of SEO discussed include why it is important, how search engines work, factors that influence organic search rankings like on-page optimization, links, and content, and the difference between paid and organic search results. Major Google algorithm updates like Panda and Penguin that impact SEO are also mentioned.
SEO presentation Beginners guide advanced level SEOareeba87987
This document provides an overview of search engine optimization (SEO) techniques. It discusses on-page and off-page SEO, including keywords, titles, descriptions, links, citations, and more. Tools for auditing pages like Google Search Console and Google Analytics are also covered. The document aims to educate beginners on best practices for optimizing websites and improving organic search rankings.
The document discusses search engine optimization (SEO) including how search engines work by indexing web pages and ranking them based on over 200 on-page and off-page factors, with on-page optimization focusing on individual page elements like titles, meta descriptions, and keywords, while off-page optimization generates backlinks through activities such as blog commenting, social bookmarking, and forum posting to increase a site's authority.
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Social media has over 120 million active users who share status updates, photos, and other content daily. As information sources, social media and user reviews are becoming more trusted than traditional sources like search engines, directories, and newspapers. With so much user-generated content, social networks act as filters where friends and communities influence what users see. For marketers, social media allows targeting large audiences and generating organic reach through influential users to spread engagement further. Analytics provide metrics on interactions, demographics, and activities to help measure campaigns and discover new opportunities.
The document provides strategies for using social media platforms like Digg and StumbleUpon to generate traffic and backlinks for websites. It discusses factors that contribute to success on these platforms like high-quality content, trusted domains, popular categories, and soliciting votes. Metrics for different levels of success include generating 100-500 backlinks and 500-3,000 page views from Digg and 1,000-15,000 total visits from StumbleUpon.
The document outlines seven principles for effective web design and search engine optimization (SEO). It discusses conducting keyword research and competitive analysis to understand user goals and inform an information architecture and content strategy. It emphasizes beginning with the end in mind by planning for desired outcomes like increased sales or traffic. The document also stresses understanding user behavior through analytics, creating engaging content for both users and search engines, and maintaining SEO efforts over time through ongoing refinement.
Alan K'necht discusses a linear approach to search engine optimization (SEO) that focuses on organizing content logically and using CSS to control positioning. The key aspects of this approach are to put important elements like keywords, headlines, and tables of contents at the top of pages where search engines can easily find them. Non-essential code and graphics should be placed at the bottom. Sites using this linear approach should be tested without CSS to check that important words and content come first in the HTML.
This document provides guidance on creating an SEO design plan and using checklists to optimize web pages for search engines. It recommends identifying stakeholders, benchmarking current SEO success, and creating a general timeline. It then outlines specific items to check on each page, including title tags, meta tags, header use, images, links, and duplicate content. Checklists can log changes made and track targeted keywords. The overall goals are to take an inventory of pages, research keywords, and verify pages are properly accessible to search engines and users.
The document discusses recommendations for SEO best practices when launching new websites or products. It recommends mimicking features from successful sites like YouTube, such as easy navigation, descriptive content, and social sharing features. It also recommends that companies create internal SEO guides, educate teams on search policies, and utilize analytics tools. The guide suggests best practices like using semantic HTML, organizing content logically, using accurate filenames and descriptive alt text for images. It also stresses the importance of participating in online communities and providing value to users.
David Roth, the Director of Search Marketing at Yahoo, gave a presentation about search marketing across different business units at Yahoo. He discussed how Yahoo uses search marketing techniques like paid search, SEO, and affiliate marketing to acquire customers across many of its properties. He also provided examples of how Yahoo measures the success and opportunity for search marketing efforts using metrics like lifetime customer value.
Andy Beal presented on monitoring your reputation. He recommends monitoring your company, products, executives, services, competitors, customers, and industry news. Some tools he suggests using are Google Alerts, Trackur.com, Technorati, Delicious, Flickr, YouTube, Twitter, Wikipedia, and customer review sites. Trackur allows comprehensive reputation monitoring from one location.
The document discusses online reputation management strategies for Cirque du Soleil. It recommends regular social media monitoring across platforms like Google, Twitter, and YouTube. It emphasizes building trust with customers by being transparent, having two-way conversations, sharing exclusive content, and encouraging fan contributions. Developing good relationships allows addressing problems and crises openly while improving the product, sales, and loyalty.
6. Better rankings & click-throughs from SERPs. A Google search results listing for a PDF from our site for a search on “ improve conversion rates ” Google created a listing from text contained in the PDF and highlighted the words and phrases being searched on in BOLD , just like it does with HTML web pages Rebuild a PDF if needed
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9. Update Document Title Example: Word 2003 File / Properties Note – Word 2003 usually adds “Microsoft Word” to the Document Title. Best to update with Acrobat
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11. Increase web site visits ; Add active hyperlinks This PDF includes hyperlinks
12. Add active hyperlinks Links to the web site and the email address at the bottom of the PDF and within the body of the pdf are all active links
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15. How to turn any text or image into an active link
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19. Presented by George Aspland George founded eVision in 1998 and has been developing and optimizing web sites for large and small companies and organizations around the world since. He speaks regularly on the subject of Search Engine Optimization and has written a book on the subject, The Guide to Search Engine Marketing , a step-by-step guide to search engine marketing used by organizations who wish to optimize their own web sites. Aspland also writes an online marketing blog/newsletter, which is sent to webmasters and marketing executives. Visit the blog to sign up for the newsletter, www.evisionsem.com/blog . eVision, LLC 179 East Main Street Branford, Connecticut USA 06405 203 481.8005 • sales@eVisionSEM.com • www.eVisionSEM.com
Editor's Notes
Acrobat Reader Files (PDF) do get indexed, past some years (anyone else remember when they weren’t?) , by search engines and they can do well in the search engine results. Some tips to improve results, better rankings & click throughs from serps & content discovery, - Data sheets, manuals, white papers, articles On your site and from pdf’s you distribute to others to include on their sites. - Data sheets, manuals, white papers, articles Because of time, outlining highlights of the basics, very similar to HTML pages, then give address to the complete article PDF to download , step by step instructions, screenshots
Use mostly formatable text , not text in images, not heavy on images search engines can not read text within images. like HTML, Example of the worst thing you can do Scanned in an article and created a PDF, Extreme example to show that’s formatable text is as important in a pdf as it is In HTML pages See many PDF”s Scanned in from hardcopy tips on how to tell if formatable in the article
A SERP in Google for the previous PDF All text scanned, extreme example of what can happen when you don’t use formatable text, from an actual pdf that was indexed in Google, scanned hardcopy in, still see this a fair amount Description Google created for this file , “Page 1. Page 2. Page 3. Page 4. Page 5. Page 6. Page 7. Page 8. Page 9.” This happened because there was no text in the PDF that Google could read and index. Google could not read the text in the PDF so it could not create a more meaningful description. This listing is not going to help “entice” people to click-trough to this document and it will not help this document rank better unless somebody is searching on PDF or Page 1. or Page 2. etc – Sidebar: There were over 200,000 results for this search in Google - "Page 1. Page 2." Pdf. Will not entice people to click through
Optimize - If you are writing or editing the document that will become an online PDF you should optimize it just like a regular HTML Page and include important keyword phrases in the body and headlines etc. Pay specialize attention to the first Headline as it may be extracted by search engines to be used in the search engine listings (more on this later in the section on Document Titles) To rank better and for search engine listing descriptions, example in minute
Google search on “improve conversion rates” for PDF on our site Google created a listing from the text contained within the PDF by creating snippets from phrases it found within the document that contains the words and/or the phrase being search on. Including stemming Also notice how Google highlights the words and phrases being searched on within the document tile. The combination of a well written document title with the words and phrases being searched for highlighted should help entice people to click-through to look at the pdf document. Rankings The occurrences of the phrases “improve conversion rates” as well as sub phrases such as “conversion rates” and the individual words “improve”, “conversion” and “rates” throughout this document undoubtedly helped the listing reach a higher position in the search results for this search. If it’s important that your PDF does well in search results, if needed, you should consider rebuilding the PDF to ensure that it includes mostly formatable text. We’ve done this for clients who have been given the rights to reprint articles etc but the articles were only available in hardcopy.
Very important Update the Document Title similar to the HTML Page Title in an HTML web page search engines will usually to include the PDF’s document title as the headline link for the search listing, Show you in minute No meaningful doc titles are very common, people don’t think about updating the doc title
The application may automatically generate a Document Title from some text in the pdf It may not be an effective title or If not and there is no Document Title a search engine like Google may create link text for its search engine listing by extracting some text from the document. If you’ve done a good job of optimizing the document and created good keyword rich headlines this may be ok. No meaningful doc titles are very common, people don’t think about updating the doc title This listing is not going to help “entice” people to click-trough to this document and it will not help this document rank better In some cases Google will display an extract even if there's a document title so focus on those headlines
How to update the document title will depend on the application used to create the PDF Find out It’s usually File / xxx Here’s an example with Word 2003 It’s better to update it with acrobat if you can as many apps like word append their product name to the title How to’s for Acrobat Standard in the Article The combination of a well written document title with the words and phrases being searched for highlighted should help entice people to click-through to look at the pdf document and help it rank better for those phrases The occurrences of the phrases “improve conversion rates” as well as sub phrases such as “conversion rates” and the individual words “improve”, “conversion” and “rates” throughout this document undoubtedly helped the listing reach a higher position in the search results for this search.
To get the PDF indexed in search engines add one or more links to it from pages on your web site, preferably on pages that are already indexed themselves
Ok, we’ve gotten our PDF indexed and being found in searches, people are clicking through to the pdf. Now let’s get more people contacting you, visiting the web site & search engines following links in the pdf’s to pages on your site Most importantly - Include active hyperlinks to your web site for humans and search engines to follow Show online example if can Google search improve conversion rates evision Click through to contact page from link at end When searchers click through to the pdf from a search listing most will see the pdf in their browser: Notice the hyperlink at the TOP of the page, www.eVisionSEM.com . It’s an active link to our web site (The logo is also an active link to the web site. More on this later).
The links to the web site and the email address at the bottom of the PDF and within the body of the pdf are all active links. This PDF includes plenty of opportunity for people to click through to the web site or send us an email. Click right through to our contact form or send us an email Place a link(s) to your web site and email links within the PDF so that people may contact your or click through to your site while online These active links within a PDF also give search engines paths to find content on your web site and may improve search rankings of the pages they point to
will vary depending on the tool used to create or modify the pdf. Some tools may allow you to specify that you want web addresses to be active in the pdf that is created. Some may do it automatically. If the tool you’re using does this, great. However we’ll make the assumption that you’ll layout your document using a tool, such as Word, and save it as a pdf without the web addresses automatically being converted to active links ( sometime this works sometimes not ). We’ll show you’ll how to turn the web addresses into active links using the Acrobat development tool ( Acrobat Standard 7.0 in this case ) Not Acrobat Reader Highlight your Links Acrobat 7.0 Standard will not change the text color to blue or add an underline when it converts the text URLs to active links. As you lay out your document highlight your web and email addresses so they will standout as active links. Ideally use the expected blue color text and consider underling the text too.
That’s it!! All URL’s acrobat detects will be turned into links
You can go further turn any text or image into an active link This gives you the flexibility to turn and text or image within the body of your document into an active link without having to include long URL’s within your PDF. can incorporate a navigation system similar to that found on a web site allowing you to provide links to key pages Couple of steps, See pdf for details for Acrobat Standard, steps & screenshots Basically, chose a different link tool, draw a rectangle around the text or image, insert the URL Summary Adding links give people ways to contact you or visit you web site Gives search engines paths to pages on your site, - Data sheets, manuals, white papers, articles on your site or from the sites that you distribute pdf’s to
Looks like The same link popularity analysis (Link Pop, PageRank, whatever you want to call it) appears to apply to PDF’s as it applies to HTML pages. In a Google Search for “w4” or “w-4”, this listing was the first listing in the search results from among over 30 million results Google shows about 500 pages on the web that link to this page. T this page is probably reaching position 1 in this search, from among millions of competing web pages and files, because of the number of times “W-4” is mentioned in the pdf, the number and quality of the links pointing to it from other web pages, and due to the link popularity (trust, etc.) of the irs.gov sub web and the pages that link to this PDF from within the irs.gov sub web. In our experience we don’t see lots of PDF’s reaching top positions for meaningful competitive searches. This likely has to do with the link popularity of most PDF’s, they typically are not linked to as much as HTML pages. This is especially true of internal site linking. Internal links should help too, most PDF’s only linked to one or two times Not as many pdf’s in top results because of link pop