The document provides tips and strategies for mobile SEO and top SEO tips for 2010. It discusses the growth of the mobile market and basics of mobile SEO like on-page and off-page optimization. It also discusses social media, link building, geo-targeting, and tools like Google Webmaster Central. The document concludes with 12 specific SEO tips covering links, content spinning, RSS feeds, geo-targeting, and more.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
SEO Presentation - The 42nd Estate - BRA - City of BostonThe 42nd Estate
The document provides an overview of search engine optimization (SEO) strategies for getting targeted traffic via search engines. It discusses key on-page optimization techniques like producing quality content in an easy-to-scan format, optimizing images and code for speed, and using internal navigation and linking to important pages. The document also covers off-page techniques like building high-quality links through link bait and digital networking, as well as empowering website users and fans. Resources for further learning about SEO strategies are provided.
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
The document appears to be a quiz about search engine optimization (SEO) concepts and best practices. It includes multiple choice questions about topics like metadata, links, redirects, sitemaps, and more. The questions are followed by statements indicating the reader can "Learn about the correct answer here."
SEO Interview Questions with Answers For SEOMOZnitishredrock
SEO Interviewing Questions with Answer: Top collection of SEO Interview Questions For SEOMOZ online test preparation 2015. Here are best SEO Interview Questions with Answers
Technical SEO for international markets- Leonie Mann - Brighton SEO 2021Leonie Mann
This talk will focus on the key considerations that need to be made for technical SEO in new international markets. From choosing the correct domain structure for your needs, to ensuring your new website is setup to start ranking from day one, this talk will cover learnings from successful, and a few unsuccessful, global website launches and what to do to ensure optimal performance once live.
Blogging for New Business: Forward Progress - Dean DeLisle - WABC - Worldwide...Social Jack
This Forward Progress slidedeck by Dean DeLisle supplemented the webinar described below:
In our one-hour session, Dean DeLisle and the Forward Progress team will show you how to generate content, blog efficiently, and get your blog found by targeted prospects. In today’s online marketing environment, companies that blog accrue 97% more inbound leads and develop 434% more indexed pages on their websites. Take advantage of this opportunity to learn about how your business can grow from the benefits of blogging.
During this webinar, you will learn how to:
- Use your existing resources and content for blogs
- Generate blog content quickly
- Create a system to blog in your busy week
- Create a strategy to get the most out of your blogs
All registrants will receive the webinar’s recording and materials by email following this webinar.
Forward Progress’s services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results.
A special Thank You to our sponsor, the Worldwide Association of Business Coaches, for promotion of this webinar.
1. The document discusses search engine optimization (SEO) strategies for international websites, including selecting relevant keywords, optimizing on-page content and metadata, and obtaining backlinks.
2. It provides tips for addressing issues like multi-language sites and targeting specific international audiences. Key factors discussed include keyword selection, content creation, internal linking, and metadata optimization.
3. The document emphasizes optimizing titles, descriptions, H1 tags and other on-page elements based on target keywords to improve search engine rankings.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
SEO Presentation - The 42nd Estate - BRA - City of BostonThe 42nd Estate
The document provides an overview of search engine optimization (SEO) strategies for getting targeted traffic via search engines. It discusses key on-page optimization techniques like producing quality content in an easy-to-scan format, optimizing images and code for speed, and using internal navigation and linking to important pages. The document also covers off-page techniques like building high-quality links through link bait and digital networking, as well as empowering website users and fans. Resources for further learning about SEO strategies are provided.
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
The document appears to be a quiz about search engine optimization (SEO) concepts and best practices. It includes multiple choice questions about topics like metadata, links, redirects, sitemaps, and more. The questions are followed by statements indicating the reader can "Learn about the correct answer here."
SEO Interview Questions with Answers For SEOMOZnitishredrock
SEO Interviewing Questions with Answer: Top collection of SEO Interview Questions For SEOMOZ online test preparation 2015. Here are best SEO Interview Questions with Answers
Technical SEO for international markets- Leonie Mann - Brighton SEO 2021Leonie Mann
This talk will focus on the key considerations that need to be made for technical SEO in new international markets. From choosing the correct domain structure for your needs, to ensuring your new website is setup to start ranking from day one, this talk will cover learnings from successful, and a few unsuccessful, global website launches and what to do to ensure optimal performance once live.
Blogging for New Business: Forward Progress - Dean DeLisle - WABC - Worldwide...Social Jack
This Forward Progress slidedeck by Dean DeLisle supplemented the webinar described below:
In our one-hour session, Dean DeLisle and the Forward Progress team will show you how to generate content, blog efficiently, and get your blog found by targeted prospects. In today’s online marketing environment, companies that blog accrue 97% more inbound leads and develop 434% more indexed pages on their websites. Take advantage of this opportunity to learn about how your business can grow from the benefits of blogging.
During this webinar, you will learn how to:
- Use your existing resources and content for blogs
- Generate blog content quickly
- Create a system to blog in your busy week
- Create a strategy to get the most out of your blogs
All registrants will receive the webinar’s recording and materials by email following this webinar.
Forward Progress’s services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results.
A special Thank You to our sponsor, the Worldwide Association of Business Coaches, for promotion of this webinar.
1. The document discusses search engine optimization (SEO) strategies for international websites, including selecting relevant keywords, optimizing on-page content and metadata, and obtaining backlinks.
2. It provides tips for addressing issues like multi-language sites and targeting specific international audiences. Key factors discussed include keyword selection, content creation, internal linking, and metadata optimization.
3. The document emphasizes optimizing titles, descriptions, H1 tags and other on-page elements based on target keywords to improve search engine rankings.
The document provides tips on building SEO compliant websites. It discusses various technical aspects of websites that impact SEO, such as domain structure, hosting, website architecture, URLs, internal links, page speed, and keyword targeting. The presenter aims to help businesses, marketers, web developers, and consultants understand important technical SEO concepts and best practices to build search-friendly websites.
Matthew Brown discusses semantic search engine optimization techniques. He defines semantic SEO as using semantic web technologies to send detailed page content meanings to search engines in a way computers can process. Brown recommends starting with Schema.org and Open Graph vocabularies and provides links to resources on structured data types, markup troubleshooting, and semantic web statistics. He also lists people involved in both SEO and semantic web fields.
This document is a manual for using Xrumer, a software tool for building backlinks. It discusses techniques for profile creation, search engine optimization, and building backlinks through methods like high PR parasite pages and link wheels. The manual provides examples and step-by-step instructions for using Xrumer to build backlinks from profiles, blogs, and other pages on high PageRank domains in order to rank websites higher in search engines.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressMcBuzz Communications
Presentation Title:
Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress
Presentation Description:
Right out of the box, WordPress makes websites and blogs that are highly optimized for search engines as compared to traditional HTML and content management system (CMS) websites. Learn how, with a little extra time and effort, you can take your WordPress site to the next level of search engine optimization. In this elementary-level presentation, Mark will show you the basics of keyword research and five essential techniques to optimize your WordPress pages and posts for better search engine rankings.
Biography:
Mark was a speaker at the first WordCamp Seattle (2009) and presents regularly to Seattle business groups on search engine optimization and social media marketing. He is the President of Seattle search engine optimization and online marketing firm McBuzz Communications. Mark offers free WordPress tutorials and support on his blog, Business Blogging 101. Find him on Twitter at @mcbuzz
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
This document provides an SEO checklist to help efficiently organize and achieve top search engine rankings. It outlines various on-page and off-page optimization tasks across areas like keywords, website accessibility, URLs/links, code performance, landing pages, competitors, on-page content factors, off-page factors, social media, and tracking progress. Completing each step allows users to check progress. The checklist is designed for a WebMeUp SEO software tool but provides general SEO advice as well.
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
This document provides 24 methods for getting backlinks to a website, including submitting articles, videos, and documents to directories; posting on forums, social media sites, and blogs; guest blogging; submitting software and tutorials; and using paid link building services. It recommends specific sites to use for each method and provides tips for implementation. The overall goal is to generate powerful backlinks from top online resources with a mix of free and paid options.
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
The document discusses several key concepts related to establishing an online presence including URLs, web pages, websites, landing pages, web design, messaging, and search engine optimization (SEO). URLs have three parts - protocol, domain name, and path name. Web pages are documents published on servers using HTML tags. A website is a collection of web pages with a common theme. Landing pages can be used for newsletters, advertisements, and more. Web design considerations include site purpose, structure, page layout, and formatting. Messaging should be authentic, consistent, and use keywords mindfully. SEO aims to improve website visibility by balancing content and links to drive page rank from search engine spiders indexing pages.
The document provides an overview of key digital marketing concepts including URLs, web pages, landing pages, messaging, web design, social media platforms, search engine optimization, pay-per-click advertising, analytics, and the importance of an integrated marketing communications strategy. It discusses topics such as URL structure, HTML, developing clear messaging, optimizing web pages for search engines and usability, different social media platforms, keyword strategies, and using analytics to measure campaign performance and ROI.
This document discusses how to use social media for recruitment purposes. It covers an overview of trends in social media and how to use platforms like Google, LinkedIn, Facebook, Twitter and blogs for recruiting. Specific tips are provided on using Boolean search operators on Google and LinkedIn, setting up profiles and company pages on LinkedIn and Facebook, and using hashtags and following relevant accounts on Twitter. The importance of understanding each platform and having a long-term engagement strategy is emphasized over quick wins.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
1. The document outlines an online marketing "bootcamp" covering various performance marketing techniques like search engine advertising, social media advertising, and video advertising.
2. It discusses optimizing campaigns for brand keywords, negative keyword matching, utilizing sitelinks and appearance on multiple search engines.
3. Later sections cover issues like the rise of travel aggregator sites, success with product listing ads, and the transition to enhanced campaigns in search engine advertising.
4. Overall the bootcamp aims to help advertisers strengthen their digital marketing strategies and get the most from their performance advertising investments.
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District auexpo Conference
This document discusses the evolution of digital advertising and programmatic buying. It describes how the market has shifted from advertisers and agencies working directly with publishers, to a more complex ecosystem involving networks, trading desks, data providers and other players. Real-time bidding allows automated buying of digital ads at large volumes and scales. Programmatic buying uses real-time bidding to make automated transactions of digital ads across an overcapacity of inventory in a second price auction system. Data and new metrics around conversion attribution are also changing the business models in this space.
The document provides tips on building SEO compliant websites. It discusses various technical aspects of websites that impact SEO, such as domain structure, hosting, website architecture, URLs, internal links, page speed, and keyword targeting. The presenter aims to help businesses, marketers, web developers, and consultants understand important technical SEO concepts and best practices to build search-friendly websites.
Matthew Brown discusses semantic search engine optimization techniques. He defines semantic SEO as using semantic web technologies to send detailed page content meanings to search engines in a way computers can process. Brown recommends starting with Schema.org and Open Graph vocabularies and provides links to resources on structured data types, markup troubleshooting, and semantic web statistics. He also lists people involved in both SEO and semantic web fields.
This document is a manual for using Xrumer, a software tool for building backlinks. It discusses techniques for profile creation, search engine optimization, and building backlinks through methods like high PR parasite pages and link wheels. The manual provides examples and step-by-step instructions for using Xrumer to build backlinks from profiles, blogs, and other pages on high PageRank domains in order to rank websites higher in search engines.
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
WordCamp Vancouver 2010 - Search Engine Optimization (SEO) Tips for WordPressMcBuzz Communications
Presentation Title:
Get Found Easier and Grow Your Business: 5 Tips for Better Search Engine Optimization with WordPress
Presentation Description:
Right out of the box, WordPress makes websites and blogs that are highly optimized for search engines as compared to traditional HTML and content management system (CMS) websites. Learn how, with a little extra time and effort, you can take your WordPress site to the next level of search engine optimization. In this elementary-level presentation, Mark will show you the basics of keyword research and five essential techniques to optimize your WordPress pages and posts for better search engine rankings.
Biography:
Mark was a speaker at the first WordCamp Seattle (2009) and presents regularly to Seattle business groups on search engine optimization and social media marketing. He is the President of Seattle search engine optimization and online marketing firm McBuzz Communications. Mark offers free WordPress tutorials and support on his blog, Business Blogging 101. Find him on Twitter at @mcbuzz
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
This document provides an SEO checklist to help efficiently organize and achieve top search engine rankings. It outlines various on-page and off-page optimization tasks across areas like keywords, website accessibility, URLs/links, code performance, landing pages, competitors, on-page content factors, off-page factors, social media, and tracking progress. Completing each step allows users to check progress. The checklist is designed for a WebMeUp SEO software tool but provides general SEO advice as well.
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
This document provides 24 methods for getting backlinks to a website, including submitting articles, videos, and documents to directories; posting on forums, social media sites, and blogs; guest blogging; submitting software and tutorials; and using paid link building services. It recommends specific sites to use for each method and provides tips for implementation. The overall goal is to generate powerful backlinks from top online resources with a mix of free and paid options.
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
The document discusses several key concepts related to establishing an online presence including URLs, web pages, websites, landing pages, web design, messaging, and search engine optimization (SEO). URLs have three parts - protocol, domain name, and path name. Web pages are documents published on servers using HTML tags. A website is a collection of web pages with a common theme. Landing pages can be used for newsletters, advertisements, and more. Web design considerations include site purpose, structure, page layout, and formatting. Messaging should be authentic, consistent, and use keywords mindfully. SEO aims to improve website visibility by balancing content and links to drive page rank from search engine spiders indexing pages.
The document provides an overview of key digital marketing concepts including URLs, web pages, landing pages, messaging, web design, social media platforms, search engine optimization, pay-per-click advertising, analytics, and the importance of an integrated marketing communications strategy. It discusses topics such as URL structure, HTML, developing clear messaging, optimizing web pages for search engines and usability, different social media platforms, keyword strategies, and using analytics to measure campaign performance and ROI.
This document discusses how to use social media for recruitment purposes. It covers an overview of trends in social media and how to use platforms like Google, LinkedIn, Facebook, Twitter and blogs for recruiting. Specific tips are provided on using Boolean search operators on Google and LinkedIn, setting up profiles and company pages on LinkedIn and Facebook, and using hashtags and following relevant accounts on Twitter. The importance of understanding each platform and having a long-term engagement strategy is emphasized over quick wins.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
1. The document outlines an online marketing "bootcamp" covering various performance marketing techniques like search engine advertising, social media advertising, and video advertising.
2. It discusses optimizing campaigns for brand keywords, negative keyword matching, utilizing sitelinks and appearance on multiple search engines.
3. Later sections cover issues like the rise of travel aggregator sites, success with product listing ads, and the transition to enhanced campaigns in search engine advertising.
4. Overall the bootcamp aims to help advertisers strengthen their digital marketing strategies and get the most from their performance advertising investments.
The Real-time Landscape: Zero-delay Advertising - Marco Kloots. Click District auexpo Conference
This document discusses the evolution of digital advertising and programmatic buying. It describes how the market has shifted from advertisers and agencies working directly with publishers, to a more complex ecosystem involving networks, trading desks, data providers and other players. Real-time bidding allows automated buying of digital ads at large volumes and scales. Programmatic buying uses real-time bidding to make automated transactions of digital ads across an overcapacity of inventory in a second price auction system. Data and new metrics around conversion attribution are also changing the business models in this space.
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...auexpo Conference
The document discusses best practices for email campaigns in the mobile age. It emphasizes that mobile is now an integral part of email with over 40% of emails opened on mobile devices. Successful campaigns must identify mobile users, optimize designs for mobile with responsive layouts and large text, and consider payment models beyond CPA like CPC and CPM that better capture mobile conversions. Overall mobile optimization is key to the future of email marketing.
Affiliate Mobile 101: Kick-start your Mobile Success - Michael Long. Hotels.c...auexpo Conference
1) Mobile marketing is becoming increasingly important, with over 30% of page views and 20% of online sales coming from mobile devices.
2) An effective mobile affiliate program requires getting tracking in place on mobile sites and apps, minimizing points of leakage, building good relationships with the mobile team, and acknowledging differences in mobile user behavior.
3) Context is key in mobile marketing - campaigns should be tailored based on location, weather, and other contextual factors to be most effective.
Harness Intelligence, Technology, Creativity & Quality to Acheive your Perfor...auexpo Conference
The document discusses the future of performance marketing and affiliate marketing. It notes that affiliate marketing's market share is declining while other channels like display and search are growing. It advocates for an integrated approach across all performance marketing channels to optimize ROI and efficiency. The key is taking a customer-centric, needs-based approach and using technology and data to seamlessly integrate and optimize across channels. This comprehensive performance marketing approach is the future.
This document provides 12 SEO tips for 2012, including tips on link acquisition, using RSS feeds to build free links, canonicalization, geographical targeting with subdomains, social bookmarking, and additional tools. It discusses factors like domain age, page rank, backlink quality, and content when buying websites. It also provides specific directions on using geographical targeting, such as getting content translated, setting up hosting in other regions, creating subdomains, and submitting to Google Webmaster Tools.
Joomla Onsite SEO Guidelines for 2015 provides tips for optimizing a Joomla site for search engines. It discusses updating .htaccess and robots.txt files, using canonical URLs, prioritizing mobile usability, tracking conversions, and creating high-quality content to earn backlinks. The document recommends tools for tasks like site audits, structured data markup, and bounce rate analysis to improve search engine optimization.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Seo And Internet Marketing For Under 30gregrollett
This document provides an overview of search engine optimization (SEO) and internet marketing strategies. It discusses both on-page and off-page optimization techniques for SEO, such as optimizing titles, meta tags, content, links, and images. It also covers keyword research, monitoring analytics, video marketing, and monetization strategies like advertising, affiliate marketing, and ecommerce. Recommended tools include SEO Moz, Google Analytics, and various WordPress plugins.
The document discusses strategies for driving traffic to a website through search engine optimization (SEO), pay-per-click (PPC) advertising, and optimized landing pages. It covers topics like choosing keyword phrases, link building techniques, on-site optimization, setting up PPC campaigns, and designing landing pages to streamline conversions.
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
The document discusses various online marketing strategies including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It provides tips on optimizing content, keywords, links, and metadata to improve search engine rankings. Additionally, it covers best practices for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive traffic. Specific strategies mentioned include blogging, link building, video marketing, and advertising on social networks.
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
The document provides instructions and requirements for a final project in a Web Content Management Systems and Strategy class. Students must create an original WordPress theme that includes specific elements like widgets, custom post types, and templates. It also covers topics for the next class on search engine optimization (SEO), including on-page optimization techniques like site architecture, keywords, meta tags and content; and off-page factors like links and WordPress SEO plugins. Resources for further SEO learning are provided.
1. The document discusses search engine optimization strategies for international marketing, including selecting relevant keywords, optimizing web page content and metadata, building backlinks, and using translation and localization.
2. It provides tips for international SEO such as registering with Google Webmaster Tools, using country-specific top-level domains, and translating content or hosting language-specific subdomains.
3. Metrics for tracking SEO effectiveness are recommended, including checking keyword rankings, traffic sources and volume through tools like Google Analytics.
The document discusses easy and basic SEO strategies for WordPress websites, covering four main topics: 1) onsite SEO including optimizing meta titles, 2) technical SEO like improving site speed, 3) mobile SEO such as developing responsive designs, and 4) local SEO through structured data markup. Key recommendations include keeping meta titles between 50-60 characters, achieving a pagespeed score over 85, ensuring websites are responsive, and adding structured data for business name, address, and phone number. Plugins like Yoast SEO, W3 Total Cache, and EWWW Image Optimizer can help with implementation.
The document provides various tips for optimizing blogs and websites for search engine optimization (SEO). It discusses using relevant keywords in titles, URLs, images and content. It also recommends making content easily crawlable, usable on mobile devices, and standardizing the use of www versus non-www domains when switching websites or domains. Several free Google tools for SEO are also mentioned.
- The document provides an overview of search engine optimization (SEO) presented over multiple segments. It discusses the speaker's background and experience, outlines the session format, and explores the anatomy of search engine results pages.
- The presentation then covers setting SEO expectations and goals, how search engines work, the pillars of SEO success, and when to consider SEO during the development process.
- A 10 step SEO checklist is provided that includes keyword research, installing SEO plugins, analytics, verifying sites, XML sitemaps, robots.txt files, on-page elements like titles and descriptions, content reviews, redirects, and local search listings.
On Page Optimization refers to factors controlled by the website owner that affect search engine rankings. These include HTML code, meta tags, keyword placement and density. The document outlines 23 on-page optimization techniques including keyword research, XML sitemap creation, meta tag creation, increasing site speed, and eliminating defective links and cloaking. Proper on-page optimization is important for both search engine optimization and providing a good user experience.
Your First Steps in Conducting a Successful International SEO strategyPhil Amery
This document outlines steps for conducting successful international SEO, including:
1) Analyzing current site performance with Google Analytics and Webmaster Tools.
2) Conducting market research on search behaviors and purchase trends in target countries.
3) Piloting products/services on separate landing pages in a few target countries.
4) Securing brand presence through domain registration and social profiles.
5) Researching localized keywords in search tools for target countries.
6) Analyzing top competitors in each market.
7) Implementing multilingual and country-specific targeting through URL structure, subfolders, or hreflang tags.
Top Ten Tips for Effective Search Engine Marketing in 2014The Internet Works
Here is Jez's presentation from The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line.
The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content, links, pay per click (PPC), using analytics to measure effectiveness and an overview of the marketing implications of the new .uk domain extensions.
Read our full interactive blog post here: http://www.theinternetworks.co.uk/2014/05/top-ten-tips-effective-search-engine-marketing-2014/
The document discusses various strategies for international search engine optimization and marketing. It covers selecting target countries and languages, optimizing content and metadata for specific international keywords, using appropriate top-level domains and hosting, and registering with tools like Google Webmaster Central to help search engines understand the intended geographic focus of a website. It also mentions using paid search/pay-per-click advertising to selectively target ads and queries to specific countries.
This document provides an overview of best practices for optimizing a WordPress site for search engine optimization (SEO). It discusses on-page and off-page SEO techniques, including proper site setup, permalinks, meta titles, XML sitemaps, and keyword research. It also recommends plugins for SEO-related tasks like XML sitemaps, analytics, and redirecting old pages. The risks of doing SEO without proper knowledge are also briefly mentioned.
Similar to a4uexpo BT Live Theatre - Mobile and App SEO (20)
Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...auexpo Conference
This document provides guidance on using audience data and insights to grow engagement and monetize a Facebook page. It recommends understanding the audience, creating audience clusters and insights, prioritizing content topics, identifying influencers, tracking engagement metrics, and iterating the strategy based on data analysis. The goal is to test different content, advertising, and topics to engage the target audience and maximize weekly user engagement over time.
SEO for Site Owners: Remaining Agile 2013 - Jon Quinton auexpo Conference
This document provides tips for site owners on understanding and preparing for Google algorithm updates. It recommends: 1) Understanding the SEO landscape by following Mozcast, Moz, and other analytics tools; 2) Being notified of updates; 3) Identifying and monitoring competitors; 4) Analyzing data to understand why changes occurred; 5) Preparing resources to address issues; and 6) Keeping detailed records to facilitate analysis. The tips focus on monitoring updates, identifying their impact, and using data to guide SEO strategy.
Performance Marketing from First Impression to Last Click - Andrew Buckman. T...auexpo Conference
Performance marketing plays a significant role throughout the entire online purchase journey, from initial product research to the final click. A study of 2,500 online shoppers across 8 European countries found that performance marketing channels are more likely to be used for initial research than for direct purchases. However, performance marketing still drives many purchase decisions and on mobile devices is becoming central to the shopping process, with mobile beating PC for browsing in most locations outside the home or office. The research demonstrates that performance marketing provides opportunities throughout all stages of the online purchase funnel.
The document discusses influence, networks, and influence marketing. It describes influence as the ability to change another's opinion or behavior, and defines key influencers as individuals who are influential in their networks. It advocates understanding networks and finding influential cohorts to maximize outcomes for brands. It provides examples of using content and relationships to build links and shares for insurance companies in the boating industry. The presentation focuses on using networks and influencers for digital marketing.
The Consumerisation of E-commerce - Thomas Joosten. Zanoxauexpo Conference
The document discusses the growth of e-commerce and mobile commerce in Europe, noting that zanox has over 4,200 advertisers, processes over 5 billion transactions per year, and reaches over 50% of European online users. It also highlights trends toward omni-channel shopping experiences and the increasing importance of mobile devices and applications in the consumer purchase journey. Several case studies are presented that demonstrate innovative ways companies have integrated online and offline marketing to measure attribution across channels.
CRO: It's All Psychological - Ivan Imhoff. House of Kaizenauexpo Conference
This document discusses conversion optimization and how human perception and cognition affect it. It contains the following key points:
1. Conversion optimization aims to get website visitors to complete a specific action by optimizing the user experience and page design. Factors like attention, perception, and risk perception influence user behavior.
2. Experts and novices approach problems differently - experts see underlying principles while novices focus on surface features. Properly framing and sequencing content is important to direct user attention and manage risk perception.
3. Well-designed pages tell a story to position the user and guide them through the purchase funnel. Value, benefits, and addressing concerns should come before product details to influence the user's decision-
"Everyone is Special": Personalisation in Conversion Tactics - David Gowansauexpo Conference
The document outlines 10 techniques for personalizing websites to improve conversion rates. It discusses personalizing the experience based on factors like a user's interests, past purchases, location and motivations. Specific techniques include customizing content and cross-sell offers for individual users, using soft vs hard sales approaches for new vs returning visitors, tailoring pages to search terms, showing similar customers, pre-selecting common choices, displaying prices in local currency and notifying international users about shipping policies. The goal of personalization is to present each user with the optimally tailored experience to convert them by understanding their needs and context. Case studies and examples from an online retailer are provided.
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...auexpo Conference
This document provides an overview of how to build a successful email marketing campaign. It discusses topics like creative design, sending strategy, frequency, mobile optimization, subject lines, targeting, retargeting, and optimization. Case studies are presented on campaigns for Tesco Kitchens, Matalan, and Drink Aware that analyze metrics like open rates, click-through rates, and conversions to optimize performance. The key lessons are around testing different elements, considering mobile, analyzing all metrics, segmenting lists based on behavior, and tailoring strategies for different audiences.
The past, present and potential of display advertising - Peter Gowrie-Smithauexpo Conference
This document discusses the past, present, and future of display advertising. It outlines how display advertising has grown from a $33 billion industry in 2012 to becoming the dominant form of online advertising, surpassing search. New formats like native advertising, video, and mobile have driven growth. Retargeting and programmatic buying have increased through real-time bidding exchanges. Data collection and targeted advertising are fueling the industry. While challenges around privacy and regulation remain, opportunities in mobile, outdoor digital screens, and innovative ad formats are positioning display to become a $200 billion industry within the next decade.
The document provides 10 insights into the complex UK marketing environment:
1) The UK market is both sophisticated and complex, with over 50% of advertisers using 7 or more channels.
2) Consumers are influenced by many factors like race, religion, culture, language, politics, nationality, and socioeconomic status, making the consumer landscape highly complex.
3) The marketing landscape is also complex, highly competitive, and features competing silos between different media brands.
Etihad Airways partnered with LBi to develop a global distribution and partnership strategy. The objectives were to drive brand impact, expand Etihad's global network, and push its premium products. LBi helped with its global network of local offices and experience in affiliate marketing. Key aspects of the blended strategy included planning cross-channel initiatives, building trust through relationships, and integrating different channels. This approach led to increased investment from Etihad, revenue growth of 35% for affiliates year-over-year, and a positive return on investment for Etihad.
Engaging Facebook through EDGErank, Content and Killer Appsauexpo Conference
This document discusses a case study of the Guardian's Facebook social readers program launched in 2011. It allowed users to read, watch, and listen to Guardian content directly in Facebook. It was an experimental way for people to consume Guardian content opt-in through social media. The program generated a lot of discussion and helped increase Facebook referrals, but the prominence of social reading declined and the Guardian later added agreement buttons instead of the original right/wrong ratings.
This document discusses ways to turbo-charge SEO for a travel site called Tripomatic. It identifies several problems such as lacking visibility in search results, duplicate meta data, a complex site architecture with many deep internal links, and a poor backlink profile. The author provides recommendations on how to fix these issues, including streamlining site navigation, removing duplicate content, building relevant backlinks through guest posts and local business partnerships, and bringing back the blog. The overall goal is to gain a realistic understanding of SEO opportunities and technical problems, and then analyze the backlink profile to build useful new links.
The document discusses testing the influence of premium bloggers on consumer purchases compared to click-path data. It suggests running an experiment to track purchases by users who view a blogger's content versus clicks to better understand the bloggers' influence beyond direct clicks and last-click models. Understanding this broader influence could help optimize affiliate marketing campaigns.
This document discusses how using big data can help optimize the affiliate marketing channel. It notes that big data involves aggregating and sorting large amounts of data into actionable insights. The document then examines data from the Affiliate Window platform to provide insights like attributing sales to multiple touchpoints, not just the last click, and finding that affiliates drive 25% more sales than the last click model awards. It also analyzes how different affiliate types and more established affiliates contribute more to sales and customer lifetime value over time compared to other channels. The future of big data is seen as enabling true multi-channel marketing by understanding all consumer touchpoints and ensuring a consistent customer journey across channels.
60 tips in 60 minutes: Social, Search & Conversion - Sam Crockerauexpo Conference
The document provides tips for search engine optimization and digital marketing. It discusses tools for link building, ways to improve website speed, using Google+ and rich snippets, focusing on creating unique content over buying links or audiences, considering different devices for mobile vs desktop, and the importance of ongoing testing. The tips are presented over multiple pages with screenshots and references to additional resources.
This document lists 20 social media marketing tools and provides a brief description and link for each one. It includes tools for monitoring social media presence and engagement (Follower Wonk, Social Crawlytics), generating content ideas (Content Idea Generator Google Doc, Discussion Search), automating tasks (If This Then That, Cloud Flood), testing content (Edgerank Checker, OpenGraph Debugger), paid discovery (Out Brain, StumbleUpon Paid Discovery), and more. The document aims to showcase a variety of tools that can be used in social media marketing strategies.
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
Stop raining on my parade: The Sales Implications of Weatherauexpo Conference
1. The document summarizes a study analyzing 3 years of sales data from retail clients and corresponding weather data from major UK cities.
2. The study found correlations between weather patterns and sales, with certain products selling better at optimal temperature ranges. Temperature fluctuations were also found to impact events like bank holidays.
3. The document proposes using weather forecasts to dynamically merchandise websites based on predicted temperatures and weather patterns, in order to increase sales by strategically timing promotions and product emphasis.
Consumers are Socially Mobile: Get your Mobile Search in Order - Net Media Pl...auexpo Conference
The document discusses harnessing mobile search and provides tips for improving mobile search performance. It notes that data usage, searching, and purchasing on mobile devices have all increased significantly year-over-year. It then provides five tips for making mobile search work harder, such as using different positional strategies and device targeting to improve ROI. The top takeaways are to communicate effectively with mobile customers, make mobile search work harder through techniques like keyword refinement, and drive measurable in-store sales using offers and geo-targeting.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
2. What you will learn The Mobile Market Identifying soft markets Tips & tools to get you started The Basics of Mobile SEO On page optimisation Off page optimisation The Social and Viral Side Social Networks and Bookmarking Tools Running Successful Viral Campaigns Top 12 SEO Tips for 2010
3. The Mobile Market 219 million mobile search users in 2006 844 million mobile search users in 2011 160 million in ad revenues in 2008 3.1 billion expected in 2013
4. What you will learn The Basics of Mobile SEO TLD – Top Level Domains Coding – Must be W3C Compliant Html - Currently html5 is the best option Site Size - Keep the site down to as few pages as possible Content – Max.content needs to be 63 characters (give-or-take). Create linked snippets on each page if you need to get more that this into one page. Markup – Sorry no iFrames, no Flash, no redirects, etc. Metatxt – Just like the description Mobi Testing – Test functionality
5. What you will learn Additional Mobile SEO OnPage – This works the same as regular sites Local Search – Use locations in your metatxt and title Universal Search - One of the most common uses for mobile is news, YouTube, Google Reader, etc. Local Search – This is big now and soon to be massive Sitemaps – Create and submit separate xml Internal Link Building – This works the same as a regular site. (Sculpting) External Inbound Links – Think global or international when building links to your website. Optimising for iPhone
6. Top 12 SEO Tips Link Acquisition – Avenues, Penalties, alternative options Auto-posting and Article Spinning (Good & Bad - note disclosure!) Blog/Forum Spamming/Creation (note disclosure!) RSS Feeds for Building Free Links My Favourite Tools International SEO (Geotargeting and Subdomains) Canonicalisation (Who, What, Where???) Important, But Often Forgotten SEO Tactics Social Bookmarking and SEO Longtail SEO Integration and Implementation PDF and PPT downloads available at www.GaryTheScubaGuy.com
10. Tip #1 - Links What to look for when buying a site? There are a few other factors to look at before buying a site; Domain Age – 2 years min. unless other factors outweigh this Page Rank – yes it does matter when buying a site because it represents G-Trust Number of existing back links Quality of those back links and are they to any deep pages? How many pages are indexed with Google? Install McAfee Site Inspector on your computer. It will flag any issues to do with bad history, malware or any one of many other problems Will the BL’s stay in place once bought? Other pluses are host location vs. target location, the number of registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important. Check Wayback.org for historical content & DomainTools Check ValidRank.com for fake Page Rank TO SEE IT’S WEB PRESENCE *TIP - USE
12. Tip #2 – Auto Posting/Spun Content Populate your blogs & mass bookmark them Spins content into 1-250 unique articles & tests uniqueness against database Manually enter your blogs, cut and paste from TheBestSpinner and auto-posts. 20 in 20 minutes Automatically populate your forums with 100’s of profiles and back links to any website Automatically Bookmarks over 30 SBM sites Finds blogs based on keywords, checks PR, Indexation, grabs email, auto pings, posts to 1-100 RSS feeds, verify mass back links
13. Tip #3 – Auto Forum Posting Populate the forums that you own. Spins content into 1-250 unique articles & tests uniqueness Cuts 90% off the time I spend on manual blog post and publishing articles Notify 65 of the top web 2.0, Video, RSS and SBM sites about your offer/site Auto Bookmarks over 30 SBM sites – Twitter, Facebook, Digg, Blogger, Wordpress.
14. Tip #4 – Use RSS Feeds for Links Put a Wordpress blog on a subdomain of your website I.e. http://bingo-blog.mysite.com PDF and PPT downloads available at www.GaryTheScubaGuy.com
15. Tip #4 – Use RSS Feeds for Links Put a Wordpress blog on a subdomain of your website I.e. http://bingo-blog.mysite.com Go to yoursite.com/wp-admin/ to the Settings and select “Writing” PDF and PPT downloads available at www.GaryTheScubaGuy.com
16. Tip #4 – Use RSS Feeds for Links Put a Wordpress blog on a subdomain of your website I.e. http://bingo-blog.mysite.com Go to yoursite.com/wp-admin/ to the Settings and select “Writing” PDF and PPT downloads available at www.GaryTheScubaGuy.com
17. Tip #4 – Use RSS Feeds for Links Put a Wordpress blog on a subdomain of your website I.e. http://bingo-blog.mysite.com Go to yoursite.com/wp-admin/ to the Settings and select Writing Select both of the tick boxes PDF and PPT downloads available at www.GaryTheScubaGuy.com
18. Tip #4 – Use RSS Feeds for Links Put a Wordpress blog on a subdomain of your website I.e. http://bingo-blog.mysite.com Go to yoursite.com/wp-admin/ to the Settings and select Writing Select both of the tick boxes PDF and PPT downloads available at www.GaryTheScubaGuy.com
19. Tip #4 – Use RSS Feeds for Links Put a Wordpress blog on a subdomain of your website I.e. http://bingo-blog.mysite.com Go to yoursite.com/wp-admin/ to the Settings and select Writing Select both of the tick boxes Submit your sites to Feedburner Has over ½ million publishers PDF and PPT downloads available at www.GaryTheScubaGuy.com
20. Tip #4 – Use RSS Feeds for Links Additionally manually submit through these RSS directories http://www.feedmil.com/addfeed.jsphttp://www.feedest.comhttp://www.feedlisting.com/submit.phphttp://www.feedgy.com/Submit.aspxhttp://www.feedlisting.com/submit.phphttp://www.feedbees.com/add.phphttp://rssmountain.com/submit_anonym.phphttp://www.feedsee.com/submit.htmlhttp://feedfury.com/submithttp://www.rssmicro.com/FeedRank/?Fe...com%2frss.aspxhttp://www.millionrss.com/add-my-feed.phphttp://www.rss-network.comhttp://www.goldenfeed.com/AddFeed.aspxhttp://www.rssmad.com/index.phphttp://www.feedbomb.com/http://www.plazoo.comhttp://www.rss-feeds-directory.com Full RSS feed list available at www.GaryTheScubaGuy.com
21. Any questions on Spinning, Auto Posting or RSS feeds? Full RSS feed list available at www.GaryTheScubaGuy.com
22. Tip #5 – Get Healthy with Google WMC Create a Robots.txt file – these tell ALL the bots where to go and where not to go. If you have admin or member files you don’t want indexed PDF and PPT downloads available at www.GaryTheScubaGuy.com
23. Tip #5 – Get Healthy with Google WMC Create a Robots.txt file – these tell ALL the bots where to go and where not to go. If you have admin or member files you don’t want indexed You will need this for the next step PDF and PPT downloads available at www.GaryTheScubaGuy.com
24. Tip #5 – Get Healthy with Google WMC Create an XML Sitemap – these (and I make individual ones for data files, pic files, pdf files, doc files, etc.) tell the bots the files you do want indexed and where they are PDF and PPT downloads available at www.GaryTheScubaGuy.com
25. Tip #5 – Get Healthy with Google WMC Internal Links – lets you know if you are cross-linked, which may confuse the bots or split influence between two similar pages PDF and PPT downloads available at www.GaryTheScubaGuy.com
26. Tip #5 – Get Healthy with Google WMC External Links – tells you who is linked to you. Helpful in optimising anchor text and bad links pointing to non-existent pages PDF and PPT downloads available at www.GaryTheScubaGuy.com
27. Tip #5 – Get Healthy with Google WMC Crawl Errors – advises you of any crawl errors Google finds like broken links or orphaned links. PDF and PPT downloads available at www.GaryTheScubaGuy.com
28. Tip #5 – Get Healthy with Google WMC Top Queries – this shows the top queries to your site which will allow you to improve specific landing pages PDF and PPT downloads available at www.GaryTheScubaGuy.com
29. Tip #5 – Get Healthy with Google WMC Associate Domains – This is an extremely easy quick win if you have WMC set-up. PDF and PPT downloads available at www.GaryTheScubaGuy.com
30. Tip #5 – Get Healthy with Google WMC Geotargeting – I’m going to cover this in greater detail in tip number 6 PDF and PPT downloads available at www.GaryTheScubaGuy.com
31. Tip #6 – Geographical Targeting & Subdomains Geographical Targeting & Subdomains – (Advanced Geotargeting) – This isn’t for the faint at heart, the lazy, or the website owner that isn’t ready to do the extra work to get your piece of the pie. PDF and PPT downloads available at www.GaryTheScubaGuy.com
32. Tip #6 – Geographical Targeting & Subdomains Target: Region Use Geotargeting Target: Language Don’t Use Geotargeting PDF and PPT downloads available at www.GaryTheScubaGuy.com
33. Tip #6 – Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? 1 .Your target market? 2. If you need language based subdomains or subdirectories? 3. Should you move hosting as well? 4. Cost of translation 5. Can I afford to do it all? PDF and PPT downloads available at www.GaryTheScubaGuy.com
34. Tip #6 – Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? PDF and PPT downloads available at www.GaryTheScubaGuy.com
35. Tip #6 – Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? PDF and PPT downloads available at www.GaryTheScubaGuy.com
36. Tip #6 – Geographical Targeting & Subdomains Should I be using Google’s Geotargeting? Additional Traffic Resources; Google Adwords Traffic Estimator WordTracker Google Trend Google Insights ShoeMoney.com Tools SEOMoz.com Tool Your Log Files Depositors PDF and PPT downloads available at www.GaryTheScubaGuy.com
37. Tip #6 – Geographical Targeting & Subdomains Search results can differ greatly depending on several variables. 1 .The IP of the end-user (where are they?)2 .The server location of the website (where is it hosted?)3 . Any geographically targeted settings in Webmaster Central (as mentioned in the previous tip)4 .The relationship between the search filters and the resulting web pages (I.e. Did they search for Pages from [region] or Pages in [language]5 .If the end-user is searching a different extension than the defaulted engine (they manually enter Google.com searching for US or English results in a non-US region. 6. If the end-user is logged into the search engines site (Gmail, iGoogle, Toolbars, Local Search etc.) 7. If they have Google’s SearchWiki or other plugin PDF and PPT downloads available at www.GaryTheScubaGuy.com
38. Tip #6 – Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? PDF and PPT downloads available at www.GaryTheScubaGuy.com
39. Tip #6 – Geographical Targeting & Subdomains Do I target a REGION or a LANGUAGE? REGIONAL TARGETING1. Create a subdomain or a subdirectory in the native language and use Webmaster Central to geographically target it2. Host the subdomain on a server in the native region and use geographical targeting 3. Use the region in all meta tags4. Build back links from similar TLD's 5. If you own a TLD build directories (language) and domains (regions) 6. Use the language or native terms EMAIL – GARY@VANGUARDSEO.COM
40. Tip #6 – Geographical Targeting & Subdomains ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both subdomains and subdirectorieswith Google Geotargeting!! EMAIL – GARY@VANGUARDSEO.COM
41. Tip #6 – Geographical Targeting & Subdomains The other elements that will affect rankings will be back links; 1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)? PDF and PPT downloads available at www.GaryTheScubaGuy.com
42. Tip #6 – Geographical Targeting & Subdomains The other elements that will affect rankings will be back links; 1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)? 2. Is the IP linking website located in the same region and the linked URL? PDF and PPT downloads available at www.GaryTheScubaGuy.com
43. Tip #6 – Geographical Targeting & Subdomains The other elements that will affect rankings will be back links; 1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)? 2. Is the IP linking website located in the same region and the linked URL? 3. Page rank, linking anchor text, additional outbound links on the page linking to you PDF and PPT downloads available at www.GaryTheScubaGuy.com
44. Tip #6 – Geographical Targeting & Subdomains The other elements that will affect rankings will be back links; 1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)? 2. Is the IP linking website located in the same region and the linked URL? 3. Page rank, linking anchor text, additional outbound links on the page linking to you 4. On-page relevancy PDF and PPT downloads available at www.GaryTheScubaGuy.com
45. Tip #6 – Geographical Targeting & Subdomains The other elements that will affect rankings will be back links; 1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)? 2. Is the IP linking website located in the same region and the linked URL? 3. Page rank, linking anchor text, additional outbound links on the page linking to you 4. On-page relevancy 5. Language based meta-tags PDF and PPT downloads available at www.GaryTheScubaGuy.com
46. Tip #6 – Geographical Targeting & Subdomains The other elements that will affect rankings will be back links; 1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)? 2. Is the IP linking website located in the same region as the linked URL? 3. Page rank, linking anchor text, additional outbound links on the page linking to you 4. On-page relevancy 5. Language based meta-tags 6. Everything in the above 5 items relating to the linking website/page PDF and PPT downloads available at www.GaryTheScubaGuy.com
47. Tip #6 – Geographical Targeting & Subdomains How do I get started with Geographic Targeting? Get the content rewritten using SEO Tactics (About £149 per 1000 words) Don’t just get them rewritten, get them optimisedas well! PDF and PPT downloads available at www.GaryTheScubaGuy.com
48. Tip #6 – Geographical Targeting & Subdomains Get the content rewritten using SEO Tactics Get your hosting setup in the target region PDF and PPT downloads available at www.GaryTheScubaGuy.com
49. Tip #6 – Geographical Targeting & Subdomains Get the content rewritten using SEO Tactics Get your hosting setup in the target region Create Subdomains FR.website.com ES.website.com DE.website.com IT.website.com PDF and PPT downloads available at www.GaryTheScubaGuy.com
50. Tip #6 – Geographical Targeting & Subdomains Get the content rewritten using SEO Tactics Get your hosting setup in the target region Create Subdomains Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host FR.website.com ES.website.com DE.website.com IT.website.com Get a new A (Address) DNS record Get a new A (Address) DNS recordGet a new A (Address) DNS recordGet a new A (Address) DNS record PDF and PPT downloads available at www.GaryTheScubaGuy.com
51. Tip #6 – Geographical Targeting & Subdomains Get the content rewritten using SEO Tactics Get your hosting setup in the target region Create Subdomains Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host Go to Google’s Webmaster Central and get a new verification code PDF and PPT downloads available at www.GaryTheScubaGuy.com
52. Tip #6 – Geographical Targeting & Subdomains Get the content rewritten using SEO Tactics Get your hosting setup in the target region Create Subdomains Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host Go to Google’s Webmaster Central and get a new verification code Add the code between your <head> tags (or add an html file) PDF and PPT downloads available at www.GaryTheScubaGuy.com
53. Tip #6 – Geographical Targeting & Subdomains Get the content rewritten using SEO Tactics Get your hosting setup in the target region Create Subdomains Use the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host Go to Google’s Webmaster Central and get a new verification code Add the code between your <head> tags (or add an html file) Submit to Google for crawl PDF and PPT downloads available at www.GaryTheScubaGuy.com
54. IMPORTANT Things to Remember! • To target a language using only subdirectories do not use geographic targeting• You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains.• You can use Google geographical targeting on subdomains and subdirectories• Your title should be in the native language and/or use regional slang terms where they apply.• Use language-based meta tags whenever targeting language-based searches• Host subdomains that are for geographical targeting in the target region • When you implement the subdomain strategy, link to it from the original website• Create new sitemaps for each subdomain• When creating meta tags and content be sure to use native slang. • Get back links from same TLD's (get a .nl link to your .nl site in the native language)• If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region PDF and PPT downloads available at www.GaryTheScubaGuy.com
55. Tip #7 – Canonicalisation Issue: You know have more links than you can see PDF and PPT downloads available at www.GaryTheScubaGuy.com
56. Tip #7 – Canonicalisation Issue: You know have more links than you can see Problem: Links that you have are pointing to; Yoursite.com www.yoursite.com http://www.yoursite.com www.yoursite.com/html www.yoursite.com/php www.yoursite.com/asp You getting the picture? PDF and PPT downloads available at www.GaryTheScubaGuy.com
57. Tip #7 – Canonicalisation Solution? PDF and PPT downloads available at www.GaryTheScubaGuy.com
58. Tip #8 – Other Important Factors Alt Attributes and Titles in Images Use alt attributes on images to preserve content integrity while providing internal links for ranking factor. Anchor Text Optimization Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site. Flattening Site Architecture Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling. Avoid Using Sub Folders Excessively Don’t do it Content Volume Ensure you have enough content to dominate a competitive keyword. Contextual Links Link contextually within related document to select preferred landing pages through virtual theming Load Time – Google has said recently that load time on asite will become a very important issue very soon. PDF and PPT downloads available at www.GaryTheScubaGuy.com
59. Tip #9 – Social Bookmarking After extensive testing over the past 3 years as well as watching and anticipating what Google will resort to versus links, I firmly believe, and have proof, that Social Bookmarking will become a big part of Google’s refined algorithm. PDF and PPT downloads available at www.GaryTheScubaGuy.com
60. Tip #9 – Social Bookmarking nl.PokerNews.com #7 nl.PokerNews.com #8 PokerListings.com #9 PDF and PPT downloads available at www.GaryTheScubaGuy.com
61. Tip #9 – Social Bookmarking PokerListings.nl #7 nl.PokerNews.nl #8 PDF and PPT downloads available at www.GaryTheScubaGuy.com
62. Tip #9 – Social Bookmarking PDF and PPT downloads available at www.GaryTheScubaGuy.com
63. Tip #10 – Additional Killer Tools This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for. This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry. This is a supercharged version of Trends. It monitors the actual search queries globally with multiple filters for region, timeline, sectors, etc. XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your site SEO Spyglass – Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous. PDF and PPT downloads available at www.GaryTheScubaGuy.com
64. Tip #10 – Additional Killer Tools CAC EXCLUSIVE - VanguardSEO’s Dual Depth Back Link Checker – When acquiring a website we want to know who is linking to the sites that are linking to us, rather than just the first level of linking, so we built this free tool. - http://toolbox.vanguardseo.com/td/ SEOMoz’s Linkscape – Another great tool for evaluating a competitors back links, anchor text, and discovering the strongest pages on a site. competitors to identify if a sudden surge in back links could be the reason for their rankings increase, then you can use one of many other tools (Link Assistant, ShoeMoney, SEOMoz) to identify these links that significantly changed their ranking and go after the same links or an equivalent linking structure) Majestic SEO – Looks at the back link trends of PDF and PPT downloads available at www.GaryTheScubaGuy.com
65. Tip #10 – Additional Killer Tools Firefox SEO Quake Plug-in – Great for a quick look at all of the important ranking factors of the top 10 or just one site. This is a toolbar that allows you to set the values you wish to see like PR, indexed pages, registration date, SBM references, DMOZ, Yahoo, MSN, Baidu, and most other SE’s, plus a ton of other information on the fly. And Introducing... PDF and PPT downloads available at www.GaryTheScubaGuy.com
66. Tip #10 – Additional Killer Tools PDF and PPT downloads available at www.GaryTheScubaGuy.com
67. Tip #11 – Niche & Longtail Targeting 25% of the searches on Google every day have never been searched before PDF and PPT downloads available at www.GaryTheScubaGuy.com
68. Tip #11 – Niche & Longtail Targeting 60% of all conversions come from niche and longtail terms PDF and PPT downloads available at www.GaryTheScubaGuy.com
69. Tip #11 – Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Log Files PDF and PPT downloads available at www.GaryTheScubaGuy.com
70. Tip #11 – Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Hittail PDF and PPT downloads available at www.GaryTheScubaGuy.com
71. Tip #11 – Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? PDF and PPT downloads available at www.GaryTheScubaGuy.com
72. Tip #11 – Niche & Longtail Targeting Where/How can I Identify the Niche and Longtail terms? Google monitors their Datacenter’s and can notify you immediately when they find your query *TIP – use quotations if using a phrase PDF and PPT downloads available at www.GaryTheScubaGuy.com
73. Tip #12 – Get FREE Help! PDF and PPT downloads available at www.GaryTheScubaGuy.com
74. Tip #12 – Get FREE Help! You can find me at; PDF and PPT downloads available at www.GaryTheScubaGuy.com
76. DON’T FORGET! We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW Gary@VanguardSEO.com Office: 0113 242 6222 LEAVE YOUR EMAIL FOR THE FREE ACCESS TO THE VANGUARD TRACKER TOOL
Editor's Notes
THANKS FOR COMING AND THANKS TO MARC LESNICK THE ORGANISER, AND MICHAEL CORFMAN FROM GPWA (WE BOTH SEEM TO BE NOMADS.ONE TIME I WAS ON A BOAT TO CHINA (NO LITERALLY), IT WAS THE MIDDLE OF THE NIGHT AND OF 200 SEATS THERE WERE 4 PEOPLE ON THE BOAT. 3 THREE YOUNG GUYS AND A FOURTH THAT HAD HIS BACK TO ME – BUT ANYONE WHO KNOWS MICHAEL KNOWS THAT EVEN FROM BEHIND YOU KNOW EXACTLY WHO IT IS – HOPEFULLY YOU CAUGHT HIS SESSION THIS MORNING – SO ANYHOW, WHAT A LINE UP OF TOP SEO’S`I’m Gary Beal – MD OF VANGUARD SEO IN LEEDS ENGLAND.CAME FROM THE US 3 YEARS AGO WHEN US LAWS CHANGED – I WAS A SUPER AFFILIATE IN GAMING AND AN SEO SINCE 98 – NOW VANGUARD PRIMARILY DOES GAMING SEO & PPCIVE BROUGHT JON WATT AND ANTHONY MCGRATH WITH ME. THEY ARE HERE TO HELP OUT BEFORE I START LET ME SAY - ALL THE INFORMATION I AM ABOUT TO COVER, PDF AND PPT W/NOTES ARE ALL GOING TO BE AVAILABLE ON GARYTHESCUBAGUY.COM OR VANGUARDSEO.COM FOR FREE.I’M ALSO A MODERATOR ON GPWA WEBSITE AND SEOCHAT – SO I CAN DO FOLLOWUP QUESTIONS IF YOU’RE NOT THE PUBLIC SPEAKING TYPE
Social Networks and Bookmarking Tools – I talked at the A4U 2 yrs ago and showed the results of several bookmarking experiments and how they were a quick win for a position or two, even top 10
What you will learnLink Acquisition – Avenues, Penalties, alternative optionsAuto-posting and Article Spinning (Good & Bad - note disclosure!)Blog/Forum Spamming/Creation (note disclosure!)RSS Feeds for Building Free LinksMy Favourite ToolsInternational SEO (Geotargeting and Subdomains)Canonicalisation (Who, What, Where???)Important, But Often Forgotten SEO TacticsSocial Bookmarking and SEOLongtail SEO Integration and ImplementationBlack Hat v. WhitehatHow To SEO A New Or Young WebsiteQuestion & Answer Session
Yahoo is showing Bing search results (Aug 18) and will soon be at 100% - thats 31% of the marketTLD – Don’t worry about using a .mobi, any TLD will do fine. (.com, .net, .de, .nl, etc.)Coding –Unlike desktop versions of a website It must be W3C compliant and must be 100% valid XHTML 1.0 code. (www.validator.w3.org). This works with Google’s interface that delivers 6 results rather than 2 or 3 you would normally see displayed, but will also function on a cheap mobile phone interface. If you were ambitious you could make the site in valid XHTML (compatibility test at W3C), cHTML, WML (compatibility test at shadowplay.net) and normal mark-up (for fully functional web phones. Depending on your market you could show up multiple times in the same query. (There is no duplicate content penalty)There are 3 Primary language types;WML (often called WAP 1.0) - based on XML - a content formatting standard.xHTML Mobile Profile (often called WAP 2.0) - derived from xHTML 1.1 Basic but with additional modules.cHTML or Compact HTML (often called iMode) - uses a subset of the standard HTML 2.0, 3.2 or 4.0 specifications.Site Size - Keep the site down to as few pages as possible, like 3-6, of which one needs to be an engineered landing page for future endeavours like PPC or conversion testingContent – Unfortunately, the content needs to be 63 characters (give-or-take). Create linked snippets on each page if you need to get more that this into one page. Markup – Sorry no iFrames, no Flash, no redirects, no auto-refresh, no popups, no spacing graphics, no tables, no scrollbars (or minimum 1 if you must), no embedded objects or scripts. Use external css and if possible have your programmer load your mobile content from a database on the fly with device recognition. (Like a normal webpage delivering browser-compatible content to whatever phone the end-user is using) And lastly, provide caching information in HTTP responses.Metatxt – The new standard in mobile SEO that helps search engines find your site and classify it. This is similar to the description and keyword tags on a normal website.Mobi Testing - There are some pretty good sites that will turn your site into a mobile site; http://site.mobi, http://mobilizer.volantis.net, http://zinaddo.com, http://ready.mobi, and mtld.mobi/emulator.phpwill perform a browser compatibility test.
Same as pc in terms of what coding rules - titles, h1, bold - but here I also use keywords - cant hurtYahoo is showing Bing search results (Aug 18) and will soon be at 100% - thats 31% of the marketOnPage – This works the same as regular sites. Title tags that represent a specific keyword or keywords, H1 Tags that mirror those keywords, and content that includes the keywords are heavily weighed attributes. Be sure to match them up with the metatxt content.Local Search – Use locations in your metatxt and title if possible. Most mobile apps have a “Search Nearby”, especially the iPhone with 100’s of apps that utilise GPS location.Universal Search – Yes Universal Search is a big part of Google’s mobile algorithm. One of the most common uses for mobile is news, YouTube, Google Reader, Wikipedia and many others. These dominate the top spots on mobile search. In most cases they show up before web results as well. Optimise for content only available on mobile search; RSS feeds, images, video and news feeds (press releases) are the hot target right now.Local Search – If you are a brick-and-mortar business, get on Google Local, Yahoo! Local, Ask City, Live Search Maps, Yelp, Yellow, White Pages and any other directory, location or mapping service. These are already widely used on G-Phone, I-Phone and are sure to become a standard feature in the next-gen line of phones. Sitemaps – Create and submit separate xml sitemaps to Google and Yahoo just as you do for your normal website. Break them into sections; images, videos, PDF’s, etc.Internal Link Building – This works the same as a regular site. You can PR sculpt the important pages and emphasise keywords with internal anchor text (the linked words) that link to the important pages within your site, and that are optimised for those keywords.External Inbound Links – Think global or international when building links to your website. When optimising a normal website, SEO’s build links from similar domain extensions. So if you had website.es, you would build links from other .es domains and Spanish language websites. In the mobile world any link is significant and can rapidly earn you top spots. Back links in mobile SEO help regardless of the domain extension. Optimising for iPhoneiPhone’s only account for 1% of the overall sales in the mobile market, reporting just under 10 million units sold in 2008. Although this is a minute figure, I think that the compatibility standards set by Apple will soon become the norm, as they are cross-compatible with
What you will learnLink Acquisition – Avenues, Penalties, alternative optionsAuto-posting and Article Spinning (Good & Bad - note disclosure!)Blog/Forum Spamming/Creation (note disclosure!)RSS Feeds for Building Free LinksMy Favourite ToolsInternational SEO (Geotargeting and Subdomains)Canonicalisation (Who, What, Where???)Important, But Often Forgotten SEO TacticsSocial Bookmarking and SEOLongtail SEO Integration and ImplementationBlack Hat v. WhitehatHow To SEO A New Or Young WebsiteQuestion & Answer Session
Buying links Negatives;Monthly charge to maintain and they are still not permanentLink integrity (lost PR, additional samepage links, nofollows, etc.)Bad neighbourhoodsEasily identifiable networksMonitoring the links on 100’s of sites
Buying Websites;You own them foreverOnly monthly charge is hostingYour own linksNo monitoring charges – just the placementHand-placed (no automated rss or xml feeds)Worthy investment
Buying Websites;Auctions (Flippa)Forums (Digital Point)Use tools like IBP or Shoemoney’s tool (link on GaryTheScubaGuy.com) to identify existing sites w/links – edu’s!SEDO for domain namesGoogle search related blogs and email the owner (many automated tools built for requesting link exchange or placement that can be used for searching related sites and searching the site for contact emails or just use domaintools
There are a few other factors to look at before buying a site;Domain Age – 2 years min.unless other factors outweigh thisPage Rank – yes it does matter when buying a site because it represents G-TrustNumber of existing back linksQuality of those back links and are they to any deep pages?How many pages are indexed with Google?Install McAfee Site Inspector on your computer. It will flag any issues to do with bad history, malware or any one of many other problemsWill the BL’s stay in place once bought?Other pluses are host location vs. target location, the number of registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important.Check Wayback.org for historical content & DomainToolsCheck ValidRank.com for fake Page Rank
Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these (hint, hint). Like mine at http://www.ppc-manager.blogspot.com. I did a PPC 101 and PPC 102 lists.2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.3. Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).4. Create a list of the top 10 myths for a specific category.5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an “authority”.) 6. Make your content easy to understand so many people can understand and spread your message. (It’s an accessibility thing.)7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.PPC as a Link Building Tool8. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.9. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.10. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.11. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.12. Track who picks up your articles or press releases. Offer them exclusive news or content.13. Trade articles with other webmasters.14. Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + "in the news"].15. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.16. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.17. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources. 18. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.19. Submit a story to Digg20. Hold an ebay auction for a charity – home page link
Easy as 1-2-3Write your article & spend the time to spin it – very easyPopulate your sites or schedule posts to be posted in the future – Market SamuraiSubmit each blog through OnlyWire
Put a Wordpress Blog on your website. If you use a subdomain it will appear as a stand-alone site. All PR and Trust will be passedChange your setting in Wordpress SettingsOptionally you can use Market Samurai to auto post to your blogs with RSS feeds setup – BE SURE TO INCLUDE LINKS & AUTHOR INFORMATIONSetup a feedburner/google account and submit your blogs with RSS feedsPublishers will scrape your sites RSS feeds and republish the content and in most cases (because they are doing it with automation software
Put a Wordpress Blog on your website. If you use a subdomain it will appear as a stand-alone site. All PR and Trust will be passedChange your setting in Wordpress SettingsOptionally you can use Market Samurai to auto post to your blogs with RSS feeds setup – BE SURE TO INCLUDE LINKS & AUTHOR INFORMATIONSetup a feedburner/google account and submit your blogs with RSS feedsPublishers will scrape your sites RSS feeds and republish the content and in most cases (because they are doing it with automation software
Put a Wordpress Blog on your website. If you use a subdomain it will appear as a stand-alone site. All PR and Trust will be passedChange your setting in Wordpress SettingsOptionally you can use Market Samurai to auto post to your blogs with RSS feeds setup – BE SURE TO INCLUDE LINKS & AUTHOR INFORMATIONSetup a feedburner/google account and submit your blogs with RSS feedsPublishers will scrape your sites RSS feeds and republish the content and in most cases (because they are doing it with automation software
Put a Wordpress Blog on your website. If you use a subdomain it will appear as a stand-alone site. All PR and Trust will be passedChange your setting in Wordpress SettingsOptionally you can use Market Samurai to auto post to your blogs with RSS feeds setup – BE SURE TO INCLUDE LINKS & AUTHOR INFORMATIONSetup a feedburner/google account and submit your blogs with RSS feedsPublishers will scrape your sites RSS feeds and republish the content and in most cases (because they are doing it with automation software
Put a Wordpress Blog on your website. If you use a subdomain it will appear as a stand-alone site. All PR and Trust will be passedChange your setting in Wordpress SettingsOptionally you can use Market Samurai to auto post to your blogs with RSS feeds setup – BE SURE TO INCLUDE LINKS & AUTHOR INFORMATIONSetup a feedburner/google account and submit your blogs with RSS feedsPublishers will scrape your sites RSS feeds and republish the content and in most cases (because they are doing it with automation software
Put a Wordpress Blog on your website. If you use a subdomain it will appear as a stand-alone site. All PR and Trust will be passedChange your setting in Wordpress SettingsOptionally you can use Market Samurai to auto post to your blogs with RSS feeds setup – BE SURE TO INCLUDE LINKS & AUTHOR INFORMATIONSetup a feedburner/google account and submit your blogs with RSS feedsPublishers will scrape your sites RSS feeds and republish the content and in most cases (because they are doing it with automation software
Crawl Errors – advises you of any crawl errors Google finds like broken links or orphaned links. I have seen in some cases a website that has reformatted URL’s or rebuilt a website and neglected or missed using 301 redirects and using this tool have found 100’s of links pointing nowhere (404 error pages). Once they addressed this issue they gained the value of these links and subsequently better rankings.
COPY THIS URL SOMEWHERE FOR THE NEXT STEP
XML Sitemaps – these (and I make individual ones for data files, pic files, pdf files, doc files, etc.) tell the bots the files you do want indexed and where they are
Internal Links – lets you know if you are cross-linked, which may confuse the bots or split influence between two similar pages
External Links – tells you who is linked to you. Helpful in optimising anchor text and bad links pointing to non-existent pages
Crawl Errors – advises you of any crawl errors Google finds like broken links or orphaned links. I have seen in some cases a website that has reformatted URL’s or rebuilt a website and neglected or missed using 301 redirects and using this tool have found 100’s of links pointing nowhere (404 error pages). Once they addressed this issue they gained the value of these links and subsequently better rankings.It also identifies bad internal link structures (Ie – nofollows, not found 404’s)
Top Queries – this shows the top queries to your site which will allow you to improve specific landing pages for quick wins or target terms that have good existing rankings so that you can build new silos or pages to further enhance positions and traffic. In the gaming market the difference between
Associate Domains – I’ll get more into this first setting (Geographic Target) a bit later – But for now this is an extremely easy quick win if you have WMC set-up. (This takes 5 minutes). Go into WMC and choose which domain you want as your primary (www or http). The benefit of this is that currently Google sees each as individual pages. Links that you have pointed at your URL may have both and you are losing the full benefit of your back links. You can accomplish this with a 301 but if you don’t know coding this is just as effective.
INTROLET ME ASK A QUESTION – HOW MANY OF YOU HAVE A MOBILE WEBSITE (AND NOT THE AUTO-CREATE KIND)HOW MANY OF YOU ARE DEFINITELY GOING TO CREATE A MOBILE SITE OR A SMARTPHONE APPLICATIONHOW MANY ARE JUST WANTING TO LEARN THE POTENTIALOKAY SO MOST OF YOU EITHER HAVE OR ARE DEFINITELY GETTING INTO MOBILE.ONCE I SAW I HAD AN HR VERSUS 20 MINUTES I DECIDED TO ADD MY TOP TIPS – THEY ARE WRITTEN FOR DESKTOP SITESBUT MOST ALSO APPLY TO MOBILE SITESI’M GOING TO COVER MOBILE FOR THE FIRST PART OF THIS SESSION AND TRY AND QUICKLY GET THROUGH THE 12 TIPS AND ANSWER A CPL QUESTION
Using Geotargeting for Language and Regional TargetingThe various ways that people search and the results the search engines are delivering are evolving rapidly. Smarter queries and more complex algorithms mean that you need to use various techniques to be sure you are showing up in the results. Local search, advanced search, regional search and language-based searches are some of the filters an end-user or a search engine can use in determining who shows up, when they show up and where they show up.Geotargeting is a tool Google has refined and one that you can manipulate to a point in order to increase saturation in any search and in any market.Beyond the obvious on-page considerations, different searches will deliver (in most cases) a different set of results.
GEOTARGETING IS WHEN YOU TARGET MULTIPLE REGIONS USING SUBDOMAINS AND TARGET MULTIPLE LANGUAGES USING SUBDIRECTORIES AND LANGUAGE BASED META TAGS AND TITLES
What you need to consider are; 1 .Your target market?2. If you need language based subdomains or subdirectories?3. Should you move hosting as well?4. Cost of translation5. Can I afford to do it all?Thats fairly easy to establish
LOOK AT YOUR WEBMASTER CENTRAL OR GOOGLE ANALYTICS ACCOUNT AND DETERMINE WHERE THE TRAFFIC IS COMING FROMTHIS SS SHOWS LANGUAGE BASED TRAFFIC NUMBERS
THIS SS SHOWS REGINALLY BASED TRAFFIC NUMBERS
OTHER GOOD SOURCES FOR CURRENT AND FUTURE TRAFFIC ESTIMATES
1 .The IP of the end-user (where are they?)2 .The server location of the website (where is it hosted?)3 . Any geographically targeted settings in Webmaster Central (as mentioned in the previous tip)4 .The relationship between the search filters and the resulting web pages (I.e. Did they search for Pages from [region] or Pages in [language]5 .If the end-user is searching a different extension than the defaulted engine (they manually enter Google.com searching for US or English results in a non-US region. 6. If the end-user is logged into the search engines site(Gmail, iGoogle, Toolbars, Local Search etc.)7. If they have Google’s SearchWiki or other plugin
Do I target a REGION or a LANGUAGE?
Target a specific language?1. Create a subdirectory in the native language (I.e. www.yoursite.com/nl/)2. Build back links from same language websites3. Do not use geographical targetingTHERE IS A BIT MORE TO ASSIGNING A NEW SUBDOMAIN TO A REGIONALLY BASED SERVER – DROP ME AN EMAIL
Target a specific language?1. Create a subdirectory in the native language (I.e. www.yoursite.com/nl/)2. Build back links from same language websites3. Do not use geographical targetingTHERE IS A BIT MORE TO ASSIGNING A NEW SUBDOMAIN TO A REGIONALLY BASED SERVER – DROP ME AN EMAIL
1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?2. Is the IP linking website located in the same region as the linked URL?3. Page rank, linking anchor text, additional outbound links on the page linking to you4. On-page relevancy5. Language based meta-tags6. Everything in the above 5 items relating to the linking website/page
1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?2. Is the IP linking website located in the same region as the linked URL?3. Page rank, linking anchor text, additional outbound links on the page linking to you4. On-page relevancy5. Language based meta-tags6. Everything in the above 5 items relating to the linking website/page
1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?2. Is the IP linking website located in the same region as the linked URL?3. Page rank, linking anchor text, additional outbound links on the page linking to you4. On-page relevancy5. Language based meta-tags6. Everything in the above 5 items relating to the linking website/page
1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?2. Is the IP linking website located in the same region as the linked URL?3. Page rank, linking anchor text, additional outbound links on the page linking to you4. On-page relevancy5. Language based meta-tags6. Everything in the above 5 items relating to the linking website/page
1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?2. Is the IP linking website located in the same region as the linked URL?3. Page rank, linking anchor text, additional outbound links on the page linking to you4. On-page relevancy5. Language based meta-tags6. Everything in the above 5 items relating to the linking website/page
1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?2. Is the IP linking website located in the same region as the linked URL?3. Page rank, linking anchor text, additional outbound links on the page linking to you4. On-page relevancy5. Language based meta-tags6. Everything in the above 5 items relating to the linking website/page
Get the content rewritten using SEO Tactics Get your hosting setup in the target regionCreate SubdomainsUse the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostGo to Google’s Webmaster Central and get a new verification codeAdd the code between your <head> tags (or add an html file)Submit to Google for crawl
Get the content rewritten using SEO Tactics Get your hosting setup in the target regionCreate SubdomainsUse the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostGo to Google’s Webmaster Central and get a new verification codeAdd the code between your <head> tags (or add an html file)Submit to Google for crawl
Get the content rewritten using SEO Tactics Get your hosting setup in the target regionCreate SubdomainsUse the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostGo to Google’s Webmaster Central and get a new verification codeAdd the code between your <head> tags (or add an html file)Submit to Google for crawl
Get the content rewritten using SEO Tactics Get your hosting setup in the target regionCreate SubdomainsUse the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostGo to Google’s Webmaster Central and get a new verification codeAdd the code between your <head> tags (or add an html file)Submit to Google for crawl
Get the content rewritten using SEO Tactics Get your hosting setup in the target regionCreate SubdomainsUse the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostGo to Google’s Webmaster Central and get a new verification codeAdd the code between your <head> tags (or add an html file)Submit to Google for crawl
Get the content rewritten using SEO Tactics Get your hosting setup in the target regionCreate SubdomainsUse the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostGo to Google’s Webmaster Central and get a new verification codeAdd the code between your <head> tags (or add an html file)Submit to Google for crawl
Get the content rewritten using SEO Tactics Get your hosting setup in the target regionCreate SubdomainsUse the DNS record on the top level domain’s server to point to the ‘A’ (Address) record of that subdomain to the IP of the target hostGo to Google’s Webmaster Central and get a new verification codeAdd the code between your <head> tags (or add an html file)Submit to Google for crawl
• To target a language using only subdirectories do not use geographic targeting• You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains.• You can use Google geographical targeting on subdomains and subdirectories• Your title should be in the native language and/or use regional slang terms where they apply.• Use language-based meta tags whenever targeting language-based searches• Host subdomains that are for geographical targeting in the target region • When you implement the subdomain strategy, link to it from the original website• Create new sitemaps for each subdomain • When creating meta tags and content be sure to use native slang. • Get back links from same TLD's (get a .nl link to your .nl site in the native language)• If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region
Canonicalisation – Because of development issues, server settings, programming platforms, and even natural site progression a site may have multiple version of a homepage, or even an entire site. Let’s say you upgraded your site from an html site to a php site. Many times in the crossover pages are left on the server and are crawlable to the robots. These present several issues. You may have the same content and the new page never gets indexed. Links back to you may be to different versions. To mention just two of the most serious issues.I’ve seen a website that had 8 individual and crawlable versions of their homepage live at the same time. This can reduce the strength of your page. (Ever see a sitethat has a lower homepage PR than an internal page?) The simplest and least painful way to fix this is with 301 redirects.
Canonicalisation – Because of development issues, server settings, programming platforms, and even natural site progression a site may have multiple version of a homepage, or even an entire site. Let’s say you upgraded your site from an html site to a php site. Many times in the crossover pages are left on the server and are crawlable to the robots. These present several issues. You may have the same content and the new page never gets indexed. Links back to you may be to different versions. To mention just two of the most serious issues.I’ve seen a website that had 8 individual and crawlable versions of their homepage live at the same time. This can reduce the strength of your page. (Ever see a sitethat has a lower homepage PR than an internal page?) The simplest and least painful way to fix this is with 301 redirects.
Canonicalisation – Because of development issues, server settings, programming platforms, and even natural site progression a site may have multiple version of a homepage, or even an entire site. Let’s say you upgraded your site from an html site to a php site. Many times in the crossover pages are left on the server and are crawlable to the robots. These present several issues. You may have the same content and the new page never gets indexed. Links back to you may be to different versions. To mention just two of the most serious issues.I’ve seen a website that had 8 individual and crawlable versions of their homepage live at the same time. This can reduce the strength of your page. (Ever see a sitethat has a lower homepage PR than an internal page?) The simplest and least painful way to fix this is with 301 redirects.
Alt Attributes and Titles in Images – Use alt attributes on images to preserve content integrity while providing internal links for ranking factor. Using the alt attribute in images allows you to reinforce topical relevance with the on page text based content to improve a pages relevance score.Anchor Text Optimization – Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site. Employing anchor text optimization means using relevant keywords to link to relevant pages within a site. Do this enough and before you know it you are virtual theming - creating a secondary navigation contextually through keyword co-occurrence. This can distinguish your site from competitors as each granular layer consolidates ranking factor for a website. This is why Wikipedia dominates search results.Flattening Site Architecture – Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.Avoid using sub folders excessively within a website domain.com/categories/products/colour/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/Super_Audi_R8_Black_2010.html. The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.Content Volume - Ensure you have enough content to dominate a competitive keyword. Trying to rank for a keyword with millions of competing pages with a little or no content is a waste of time. You will need topical relevance which means articles, posts and pages all internally linked and consolidated within a clear silo to create the proper on page signals for that keyword. Shoot for a minimum of 300 words that integrate LSA (Latent Semantic Analysis) or associated keywords and typical keyword phrases. You can find these using Google’s keyword suggestion tool or better yet look for the bolded print within the snippets when utilising Google’s beta LSA search query by typing a tilde (~) just before your keyword in a search on Google. Also use these keywords and keyword phrases in internal back links and external anchor text links.Contextual Links – Link contextually within related document to select preferred landing pages through virtual theming. If you are on a page about poker rooms, and have a keyword phrase such as “free poker rooms”, link the keyword phrase to the free poker room page. Do this for every keyword/kw phrase (just once per page if it appears more than that) and you have just added a virtual theme to your keywords. This means that each page can now work together collectively to support the parent theme (which is the main/root keyword itself).Load Time – Google has said recently that load time on a site will become a very important issue very soon. Optimise (compress) images, eliminate unnecessary code, note and whitespace. Run the site through a speed optimiser like IBP to identify area of improvement.
I RAN A TEST ON SEOCHAT AND POSTED THE RESULTS ON GPWA AND SEOCHAT
Did this test for the first time in 2007
Google Alerts- This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for. We use this to monitor the effectiveness of Press Releases, monitor the competition, identify new “buzz” in certain industries (primarily gaming), client reputation management and certain content. It can load directly into your iGoogle desktop.Google Trends – This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry. Great for researching your next product offering.Google Insights – This is a supercharged version of Trends. It monitors the actual search queries globally. So if you wanted to see what city, county, country or region had the most activity for a particular search term, this tool does that – and more! It can add delimiters such as time frames, and will also compare regions, compare related keywords and any mix of the above 3 filters. Then it will graph them all for you as well for a clear look. One of my favourite accessories that Google Insights has is that it will monitor the sector for related kw’s that have significantly increased search volume – they call them Breakout Terms and you can have these delivered to your iGoogle desktop as well. I can’t tell you how helpful this is when you are in a highly competitive field trying to find niche or long tail terms to target and get the jump on the big guys. Once we identify these terms we then create pages for them and add them to a silo. So for instance if “Million Dollar Bingo Game” is a breakout term being searched enough to draw a “Breakout Term” notification from Insights, we’ll build a page for it using all the steps mentioned above, add it to a relevant silo, bleed PR to it using no follows, and suddenly we are ranking very well. TIP – We also use the upgraded version of Domain Tools much in the same way. We monitor for our kw (e.g. Casinos). Anytime a domain is purchased with that kw in it we get an email. When we see that all the TLD’s (Top Level Domains like .com, .net and .org) are all purchased at the same time, we know some VC out there is paying to buy them up in expectation of a future site launch. Posh Bingo is a great recent example. We received email notification from Domain Tools, put an Alert on the term, and then watched Insights for a breakout alert. (We monitored the URL as well for launch)XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your siteSEO Spyglass – Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous.
EXCLUSIVE - VanguardSEO’s Dual Depth Back Link Checker– When acquiring a website we want to know who is linking to the sites that are linking to us, rather than just the first level of linking, so we built this free tool. - http://toolbox.vanguardseo.com/td/SEOMoz’s Linkscape – Another great tool for evaluating a competitors back links, anchor text, and discovering the strongest pages on a site.Majestic SEO – Looks at the back link trends of competitors to identify if a sudden surge in back links could be the reason for their rankings increase, then you can use one of many other tools (Link Assistant, ShoeMoney, SEOMoz) to identify these links that significantly changed their ranking and go after the same links or an equivalent linking structure)Rank Tracker – The best tool I’ve found so far for checking daily SERP (search engine rank positions) checking. It gives historical information and clear signs for increases and decreases from day to day or pre-seo to current day. It graphs everything over the full term of the campaign. It has human emulation and scheduling to reduce the chance of getting blocked. And my favourite; it queries any search engine anywhere as if you were there, so IP concerns aren’t an issue.Firefox SEO Quake Plug-in – Great for a quick look at all of the important ranking factors of the top 10 or just one site. This is a toolbar that allows you to set the values you wish to see like PR, indexed pages, registration date, SBM references, DMOZ, Yahoo, MSN, Baidu, and most other SE’s, plus a ton of other information on the fly.
Firefox SEO Quake Plug-in – Great for a quick look at all of the important ranking factors of the top 10 or just one site. This is a toolbar that allows you to set the values you wish to see like PR, indexed pages, registration date, SBM references, DMOZ, Yahoo, MSN, Baidu, and most other SE’s, plus a ton of other information on the fly.
Track your rankings daily w/o the risk of overuse that results in Google captchas and skew your resultsTrack any changes on-page or off-site of your competitors that result in a custom measured ranking changeAutomated notification of ranking changes on your site based off of your customised presets Access historical ranking data and any on site changes which may have resulted 'VERY UNIQUE!‘With a PRO membership you will be notified what your competition does to attain higher rankingsA state-of-the-art IPhone multi tiered 'real-time' globally segregated mobile rank monitor - THE FIRST OF ITS KIND
Now those my friends arepretty significant stats!This is the reasoning behind Google buying Applied Semantics years ago and their more recent claims of gradually combining their current results with Universal results and Latent Semantic Analysis. Doesn’t it all make sense? You take the phrases people search, look at the CTR and time on-site versus the results hierarchy, run them through a semantics formula for related terms, then pool the terms in relevant silos. Factor in back links and semantic associations and you’ll probably have a pretty good start to a less-engineered set of search results. Well, that’s a sloppy example but you see what I’m getting at. Long tail and niche terms aren’t just important to target for the low-hanging, high-converting traffic, it’s crucial in content and back link anchor text, as well as SBM because Google doesn’t want to be “gamed” or their result manipulated by guys/gals like you and I. They want related content from related sites; not a bunch of Affiliate portals, and without the best content, laid out in the best way, things are set to get a bit harder for anyone to rank well if you’re not an Operator or big name brand. So how do you identify these LT phrases? For real-time I use HitTail. For building a data base for mySQL use I prefer raw log files. Other options are Shoemoney’s kw tool, WordTracker, or even Google’s keyword tool along with Shoemoney’s kw tool. There are also tools like IBP that will scrape your competitors sites and export an excel file to your desktop to play around with (like adding your city or region or brand). Many of these techniques I use whilst building PPC (Pay Per Click) accounts. Just be sure that you create silos with your kw strings and that you don’t link to multiple pages using closely related keywords or Google may consider them to be too closely related and not index one or split the value between the two pages. Using individual page titles and meta descriptions, along with non-duplicated content, then some back links and SBM should take care of this. I mentioned this once before; go after the low-hanging fruit. It converts better.I know I mentioned 25% of all search queries have never been searched before.Well this one is just as good; 60%+ of all conversions come from niche and long tail terms.
Now that my friends is a pretty significant stat! This is the reasoning behind Google buying Applied Semantics years ago and their more recent claims of gradually combining their current results with Universal results and Latent Semantic Analysis. Doesn’t it all make sense? You take the phrases people search, look at the CTR and time on-site versus the results hierarchy, run them through a semantics formula for related terms, then pool the terms in relevant silos. Factor in back links and semantic associations and you’ll probably have a pretty good start to a less-engineered set of search results. Well, that’s a sloppy example but you see what I’m getting at. Long tail and niche terms aren’t just important to target for the low-hanging, high-converting traffic, it’s crucial in content and back link anchor text, as well as SBM because Google doesn’t want to be “gamed” or their result manipulated by guys/gals like you and I. They want related content from related sites; not a bunch of Affiliate portals, and without the best content, laid out in the best way, things are set to get a bit harder for anyone to rank well if you’re not an Operator or big name brand. So how do you identify these LT phrases? For real-time I use HitTail. For building a data base for mySQL use I prefer raw log files. Other options are Shoemoney’s kw tool, WordTracker, or even Google’s keyword tool along with Shoemoney’s kw tool. There are also tools like IBP that will scrape your competitors sites and export an excel file to your desktop to play around with (like adding your city or region or brand). Many of these techniques I use whilst building PPC (Pay Per Click) accounts. Just be sure that you create silos with your kw strings and that you don’t link to multiple pages using closely related keywords or Google may consider them to be too closely related and not index one or split the value between the two pages. Using individual page titles and meta descriptions, along with non-duplicated content, then some back links and SBM should take care of this. I mentioned this once before; go after the low-hanging fruit. It converts better.I know I mentioned 25% of all search queries have never been searched before.Well this one is just as good; 60%+ of all conversions come from niche and long tail terms.
Now that my friends is a pretty significant stat! This is the reasoning behind Google buying Applied Semantics years ago and their more recent claims of gradually combining their current results with Universal results and Latent Semantic Analysis. Doesn’t it all make sense? You take the phrases people search, look at the CTR and time on-site versus the results hierarchy, run them through a semantics formula for related terms, then pool the terms in relevant silos. Factor in back links and semantic associations and you’ll probably have a pretty good start to a less-engineered set of search results. Well, that’s a sloppy example but you see what I’m getting at. Long tail and niche terms aren’t just important to target for the low-hanging, high-converting traffic, it’s crucial in content and back link anchor text, as well as SBM because Google doesn’t want to be “gamed” or their result manipulated by guys/gals like you and I. They want related content from related sites; not a bunch of Affiliate portals, and without the best content, laid out in the best way, things are set to get a bit harder for anyone to rank well if you’re not an Operator or big name brand. So how do you identify these LT phrases? For real-time I use HitTail. For building a data base for mySQL use I prefer raw log files. Other options are Shoemoney’s kw tool, WordTracker, or even Google’s keyword tool along with Shoemoney’s kw tool. There are also tools like IBP that will scrape your competitors sites and export an excel file to your desktop to play around with (like adding your city or region or brand). Many of these techniques I use whilst building PPC (Pay Per Click) accounts. Just be sure that you create silos with your kw strings and that you don’t link to multiple pages using closely related keywords or Google may consider them to be too closely related and not index one or split the value between the two pages. Using individual page titles and meta descriptions, along with non-duplicated content, then some back links and SBM should take care of this. I mentioned this once before; go after the low-hanging fruit. It converts better.I know I mentioned 25% of all search queries have never been searched before.Well this one is just as good; 60%+ of all conversions come from niche and long tail terms.
Just about every SEO I know (including the top guys) will freely, and honestly answer your questions.Just walk up to us, email or IM us, or even ring us. The best thing about the SEO community that I have found is that we all want to help – it makes us feel good when we hear people are using our tips and succeeding.